7 winning strategies for personalizing your guest experience - An overview of 7 best practice tips for personalization within the Hospitality industry.

1. T A R G E T I N G
H O T E L
G U E S T S
U S I N G W E B S I T E
P E R S O N A L I Z A T I O N
7 WINNING STRATEGIES
FOR PERSONALIZING YOUR GUEST EXPERIENCE

2. Personalization is simple,
give the traveler more of
what they care about and
less of what they don't.
It's about surfacing value
for visitors and hoteliers
alike
T A K E A W A Y :
Put each customer at the center of their
digital experience and deliver the cross-
device, personalization experience that
engages travelers, delivers increased
bookings and creates long-term, loyal
relationships
-Bill Hustad, CEO, Baynote

3. Dynamic
Hero Image
Optimized Offer
A major hotel brand saw
travelers that engaged
with recommended
offers and content were
50% more likely to
convert with Baynote
T A K E A W A Y :
Match the visitor’s current intent with
engaging and relevant content, offers,
and hero images to reduce bounce and
increase conversion

4. "Just 8% of travelers
surveyed in October say
they're loyal to the same
hotel brand"
-Deloite
Trending
Destinations
Makesuretoshowrelevant
destinationsandaccommodationsfor
eachtravelerbyunderstandingtheir
preferences,segmentsorpastpurchase
history
T A K E A W A Y :

5. Allowvisitorstopickupwhere
theyleftoffbyshowcasingrelevant,
relatedpropertiesandrecommended
alternativestodriveamorepersonal
experience
T A K E A W A Y :
Recently Viewed
Alternatives
STATISTIC BRAIN
Over 148.3 million travel
bookings are made on
the internet each year...
69% of travelers begin
their search online

6. Personalization is simple,
give the traveler more of
what they care about and
less of what they don't.
It's about surfacing value
for visitors and hoteliers
alike
Showcasethebestcontentbasedon
whatyourknowaboutthetraveler's
preferences. Thiscaninclude
dynamicallyrecommended
destinations,links,contentand
offersdisplayedinrealtime
throughoutthesiteexperience
Dynamic Content
Dynamic, relevant
content is proven to
increase engagement and
conversions by as much
as 6 times when
compared to static
content
T A K E A W A Y :

7. Use Customer Data to
Personalize
Customerdataaboundsinthetravelindustry,butverylittleofthisdatais
usedinreal-timeinteractions.TheBaynoteONECustomerExperience
Profile(CXP)isanonlinecustomerdatahubpurposebuilttodrive
relevant,personalizedexperiencesfornewcustomersandbrandloyalists
nomatterhoworwhentheychoosetointeract
-Forrester
T A K E A W A Y :
"Innovative use of data will be a key to unlocking
value in next-generation loyalty programs...many
companies lack the talent and technology
to get to this next level"
-McKinsey & Company
"41% of leisure hotel
travelers belong to a
hotel loyalty program"