Adapting proven techniques to new technology is an exciting part of his Para Promotion Program.

1. For immediate release . . .
Contact: Barbara Gaughen (“gone”),
Barbara@Rain.org, +1-805-968-8567
HOW TO PROMOTE BOOKS
There is an Afterword toward the end of The Self-Publishing Manual. Many
books have Forewords; some also have Afterwords.
This is where an author has an opportunity to
congratulate the readers and wish them luck. Dan
Poynter also asks them to send a copy of the book
when it is printed.
Dan Poynter says “It is gratifying to know that
people are purchasing my book, reading my book,
doing what I tell them, following through and getting
their book out -- and they send me the proof.”
He receives 15 to 20 books every week.
Dan Poynter has been an author and a publisher
since 1969; he has written 127 books so far. He has
been speaking on publishing regularly for more than
20 years.
Poynter says “I know what is going through the mind of the writer, I know
what their challenges are, and I have developed systems to make the book
writing, publishing, and promoting faster, easier and more fun.”
Adapting proven techniques to new technology is an exciting part of his Para
Promotion Program.
Dan Poynter’s Para Promotion Program is a series of book promotional
projects the author can accomplish without leaving home. The weekly
assignments show the author what to do to reach his or her audience. Each
assignment takes five to 120 minutes to complete. The program not only
shows the author how to promote his or her current book, it is a crash
course in book promotion that can be applied to future books. And authors
who understand how to reach their audience tend to write books their
readers want.
Para Promotion is the brainchild of Book-Publishing Futurist Dan Poynter of
Santa Barbara. Poynter says: “The challenge is that most of us authors are
introverts. We prefer not to take part in radio, TV or autograph parties. So, I
assembled a team of PR and website design professionals to design a
procedure acceptable to (homebody) book authors.”

2. Dan Poynter has written more than 125 books; many on book writing,
publishing and promoting. He is often referred to as a “book futurist.”
Para Promotion is a new division of Para Publishing, established in 1969. For
details, see: http://ParaPromotion.com
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