SlideShare a Scribd company logo
1 of 28
Download to read offline
EntrepreneurshipPolicyAdvisors
Copyright	
  ©	
  2011,	
  2012	
  ,	
  2013	
  Daniel	
  Isenberg	
  
Entrepreneurship	
  Policy	
  Advisors	
  
EntrepreneurshipPolicyAdvisors
Case	
  Teaching	
  and	
  WriBng	
  
July	
  2013	
  
7/22/13 1
www.entrepreneurial-revolution.com
dan@isen.com
EntrepreneurshipPolicyAdvisors
Copyright	
  ©	
  2011,	
  2012	
  ,	
  2013	
  Daniel	
  Isenberg	
  
Entrepreneurship	
  Policy	
  Advisors	
  
EntrepreneurshipPolicyAdvisors
7/22/13 2
EntrepreneurshipPolicyAdvisors
Copyright	
  ©	
  2011,	
  2012	
  ,	
  2013	
  Daniel	
  Isenberg	
  
Entrepreneurship	
  Policy	
  Advisors	
  
EntrepreneurshipPolicyAdvisors
Today’s	
  ObjecBves	
  
•  Understand	
  case	
  teaching	
  method	
  
•  Understand	
  classroom	
  process	
  in	
  case	
  discussions	
  
•  To	
  increase	
  use	
  of	
  cases	
  in	
  your	
  classes	
  
	
  
•  For	
  new	
  cases	
  to	
  be	
  wriLen	
  AND	
  used	
  
EntrepreneurshipPolicyAdvisors
Copyright	
  ©	
  2011,	
  2012	
  ,	
  2013	
  Daniel	
  Isenberg	
  
Entrepreneurship	
  Policy	
  Advisors	
  
EntrepreneurshipPolicyAdvisors
Today’s	
  agenda	
  
•  Using	
  the	
  case	
  method	
  -­‐	
  discussion	
  
•  Using	
  PACIV	
  case	
  as	
  an	
  example	
  
•  Case	
  discussion	
  
•  WriBng	
  cases	
  (starBng)	
  
–  Exercise	
  
–  Discussion	
  and	
  conclusion	
  
•  PROCESS:	
  PARTICIPATIVE	
  
•  LEARN	
  FROM	
  EACH	
  OTHER	
  AS	
  WELL	
  
•  PC’S	
  AND	
  SMART	
  PHONES	
  OFF	
  PLEASE	
  
7/22/13 4
EntrepreneurshipPolicyAdvisors
Copyright	
  ©	
  2011,	
  2012	
  ,	
  2013	
  Daniel	
  Isenberg	
  
Entrepreneurship	
  Policy	
  Advisors	
  
EntrepreneurshipPolicyAdvisors
How	
  would	
  you	
  define	
  a	
  “teaching	
  case?”	
  
7/22/13 5
EntrepreneurshipPolicyAdvisors
Copyright	
  ©	
  2011,	
  2012	
  ,	
  2013	
  Daniel	
  Isenberg	
  
Entrepreneurship	
  Policy	
  Advisors	
  
EntrepreneurshipPolicyAdvisors
How	
  would	
  you	
  define	
  a	
  “teaching	
  case?”	
  
•  Engineering	
  of	
  learning	
  experiences	
  via	
  
discussion	
  and	
  debate	
  around	
  a	
  common	
  set	
  
of	
  facts	
  and	
  decisions	
  
7/22/13 6
EntrepreneurshipPolicyAdvisors
Copyright	
  ©	
  2011,	
  2012	
  ,	
  2013	
  Daniel	
  Isenberg	
  
Entrepreneurship	
  Policy	
  Advisors	
  
EntrepreneurshipPolicyAdvisors
Why	
  use	
  teaching	
  cases?	
  
7/22/13 7
EntrepreneurshipPolicyAdvisors
Copyright	
  ©	
  2011,	
  2012	
  ,	
  2013	
  Daniel	
  Isenberg	
  
Entrepreneurship	
  Policy	
  Advisors	
  
EntrepreneurshipPolicyAdvisors
What	
  is	
  the	
  case	
  discussion	
  method?	
  
7/22/13 8
EntrepreneurshipPolicyAdvisors
Copyright	
  ©	
  2011,	
  2012	
  ,	
  2013	
  Daniel	
  Isenberg	
  
Entrepreneurship	
  Policy	
  Advisors	
  
EntrepreneurshipPolicyAdvisors
There	
  is	
  not	
  ONE	
  case	
  method	
  
This	
  is	
  the	
  Daniel	
  Isenberg	
  version	
  
7/22/13 9
EntrepreneurshipPolicyAdvisors
Copyright	
  ©	
  2011,	
  2012	
  .	
  2013	
  Daniel	
  Isenberg	
  
Entrepreneurship	
  Policy	
  Advisors	
  
EntrepreneurshipPolicyAdvisors
10
PACIV	
  Case	
  Discussion	
  
	
  
1.	
  Study	
  groups	
  
2.	
  Debrief	
  
3.	
  Case	
  discussion	
  
4.	
  Debrief	
  
EntrepreneurshipPolicyAdvisors
Copyright	
  ©	
  2011,	
  2012	
  ,	
  2013	
  Daniel	
  Isenberg	
  
Entrepreneurship	
  Policy	
  Advisors	
  
EntrepreneurshipPolicyAdvisors
ParBcipant-­‐Centered	
  Learning	
  
11
Experience	
  
Reflect	
  Generalize	
  
Learning or Teaching?
Cognitive complexity
Learning to act
EntrepreneurshipPolicyAdvisors
Copyright	
  ©	
  2011,	
  2012	
  .	
  2013	
  Daniel	
  Isenberg	
  
Entrepreneurship	
  Policy	
  Advisors	
  
EntrepreneurshipPolicyAdvisors
12
Teaching	
  Plan	
  for	
  PACIV	
  
EntrepreneurshipPolicyAdvisors
Copyright	
  ©	
  2011,	
  2012	
  ,	
  2013	
  Daniel	
  Isenberg	
  
Entrepreneurship	
  Policy	
  Advisors	
  
EntrepreneurshipPolicyAdvisors
13
EntrepreneurshipPolicyAdvisors
Copyright	
  ©	
  2011,	
  2012	
  ,	
  2013	
  Daniel	
  Isenberg	
  
Entrepreneurship	
  Policy	
  Advisors	
  
EntrepreneurshipPolicyAdvisors
14
EntrepreneurshipPolicyAdvisors
Copyright	
  ©	
  2011,	
  2012	
  ,	
  2013	
  Daniel	
  Isenberg	
  
Entrepreneurship	
  Policy	
  Advisors	
  
EntrepreneurshipPolicyAdvisors
15
EntrepreneurshipPolicyAdvisors
Copyright	
  ©	
  2011,	
  2012	
  ,	
  2013	
  Daniel	
  Isenberg	
  
Entrepreneurship	
  Policy	
  Advisors	
  
EntrepreneurshipPolicyAdvisors
Arts	
  of	
  Case	
  Teaching	
  
•  What	
  you	
  teach	
  vs.	
  what	
  they	
  learn	
  
•  What	
  they	
  learn	
  from	
  each	
  other	
  vs.	
  from	
  selves	
  
•  Need	
  to	
  expend	
  cogniBve	
  effort	
  
•  SBmulaBng	
  interesBng,	
  funny,	
  provocaBve	
  
•  Many	
  techniques:	
  
–  Cold	
  calling,	
  role	
  playing,	
  pitches,	
  debates,	
  small	
  groups	
  
7/22/13 16
EntrepreneurshipPolicyAdvisors
Copyright	
  ©	
  2011,	
  2012	
  .	
  2013	
  Daniel	
  Isenberg	
  
Entrepreneurship	
  Policy	
  Advisors	
  
EntrepreneurshipPolicyAdvisors
17
Case	
  WriBng	
  Advice	
  
•  Don’t	
  write	
  cases	
  about	
  interesBng	
  ventures	
  
–  Write	
  cases	
  about	
  ventures	
  with	
  interesBng	
  problems	
  (decisions/challenges)	
  
•  ALWAYS	
  start	
  with	
  a	
  curriculum	
  need	
  
–  PACIV:	
  to	
  teach	
  students	
  how	
  small	
  ventures	
  globalize	
  
–  Examples:	
  
–  Do	
  NOT	
  write	
  cases	
  just	
  because	
  they	
  are	
  “interesBng”	
  
•  Then	
  locate	
  an	
  E-­‐R	
  who	
  has	
  had	
  a	
  problem	
  with	
  that	
  issue	
  
–  Examples:	
  
•  IniBal	
  interviews	
  to	
  idenBfy	
  specific	
  acBon	
  issue	
  
–  ALWAYS	
  specific	
  point	
  in	
  Bme,	
  ALWAYS	
  specific	
  actor	
  (protagonist)	
  
–  Could	
  be	
  in	
  past,	
  or	
  present	
  
•  IdenBfy	
  a	
  specific	
  dilemma	
  or	
  decision	
  that	
  requires	
  acBon	
  and	
  that	
  has	
  
some	
  classroom	
  acBon:	
  debate,	
  role	
  play.	
  “SHARP”	
  issue.	
  
–  PACIV:	
  Hire	
  Snelgrove?	
  Agree	
  to	
  give	
  him	
  Europe?	
  Role	
  play	
  negoBaBon	
  
•  IdenBfy	
  addiBonal	
  issues	
  that	
  might	
  not	
  require	
  decisions	
  
–  PACIV:	
  Company	
  culture,	
  Jorge’s	
  history,	
  finances,	
  market	
  sizing	
  
–  Try	
  to	
  have	
  one	
  small	
  (or	
  large)	
  quanBtaBve	
  issue	
  in	
  each	
  case	
  
–  “Sharp”	
  vs.	
  “dull”	
  issues	
  
7/22/13
EntrepreneurshipPolicyAdvisors
Copyright	
  ©	
  2011,	
  2012	
  .	
  2013	
  Daniel	
  Isenberg	
  
Entrepreneurship	
  Policy	
  Advisors	
  
EntrepreneurshipPolicyAdvisors
18
Case	
  WriBng	
  Advice	
  (2)	
  
•  ALWAYS	
  write	
  from	
  E-­‐R’s	
  perspecBve	
  
–  Use	
  a	
  parBcular	
  point	
  in	
  the	
  past,	
  month	
  day	
  and	
  year	
  
–  Do	
  not	
  include	
  informaBon	
  that	
  the	
  E-­‐R	
  did	
  not	
  have	
  
•  Let	
  the	
  facts	
  tell	
  the	
  story.	
  
–  Avoid	
  value	
  judgements,	
  interpretaBons,	
  your	
  opinions	
  
–  “Rodriguez	
  was	
  an	
  excellent	
  sales	
  man.”	
  NO	
  
–  How	
  can	
  you	
  say	
  this	
  factually???	
  
–  Write	
  in	
  passed	
  tense	
  –	
  ALWAYS.	
  
–  Don’t	
  overload	
  with	
  irrelevant	
  facts	
  that	
  the	
  E-­‐R	
  did	
  not	
  have	
  or	
  just	
  because	
  
they	
  are	
  there	
  
•  Use	
  poeBc	
  license	
  
–  Change	
  quotes	
  as	
  needed	
  and	
  get	
  E-­‐R	
  approval	
  later	
  
•  Allow	
  for	
  discovery	
  and	
  surprise	
  
–  While	
  researching	
  case:	
  new	
  issues,	
  conflicts,	
  etc.	
  
–  While	
  teaching,	
  new	
  themes,	
  topics,	
  lessons	
  
–  Revise,	
  revise	
  revise	
  
7/22/13
EntrepreneurshipPolicyAdvisors
Copyright	
  ©	
  2011,	
  2012	
  .	
  2013	
  Daniel	
  Isenberg	
  
Entrepreneurship	
  Policy	
  Advisors	
  
EntrepreneurshipPolicyAdvisors
19
Case	
  WriBng	
  Advice	
  (3)	
  
•  Structuring	
  the	
  case	
  
–  Act	
  1	
  
•  Protagonist	
  
•  Time	
  frame	
  
•  Decision	
  
•  EmoBon,	
  urgency,	
  drama	
  
–  Act	
  2	
  
•  Personal	
  biography,	
  up	
  to	
  launch	
  of	
  venture	
  
–  Act	
  3	
  
•  Market	
  problem,	
  opportunity	
  
•  Company’s	
  products,	
  services	
  
•  CompeBBon	
  
•  Strategy	
  
–  Act	
  4	
  
•  Internal	
  organizaBon,	
  HR,	
  personal	
  style	
  
•  Problem	
  to	
  be	
  solved,	
  background	
  
–  Act	
  5	
  
•  Seing	
  up	
  decision	
  in	
  Act	
  1	
  
•  AddiBonal	
  perspecBve,	
  arguments	
  
–  Exhibits	
  
•  Things	
  that	
  cannot	
  easily	
  be	
  presented	
  as	
  simple	
  text	
  
•  Tables,	
  figures	
  
•  Be	
  selecBve	
  
7/22/13
EntrepreneurshipPolicyAdvisors
Copyright	
  ©	
  2011,	
  2012	
  ,	
  2013	
  Daniel	
  Isenberg	
  
Entrepreneurship	
  Policy	
  Advisors	
  
EntrepreneurshipPolicyAdvisors
Exercise	
  interviewing	
  real	
  
entrepreneurs	
  
7/22/13 20
EntrepreneurshipPolicyAdvisors
Copyright	
  ©	
  2011,	
  2012	
  ,	
  2013	
  Daniel	
  Isenberg	
  
Entrepreneurship	
  Policy	
  Advisors	
  
EntrepreneurshipPolicyAdvisors
Debrief	
  
7/22/13 21
EntrepreneurshipPolicyAdvisors
Copyright	
  ©	
  2011,	
  2012	
  ,	
  2013	
  Daniel	
  Isenberg	
  
Entrepreneurship	
  Policy	
  Advisors	
  
EntrepreneurshipPolicyAdvisors
Background	
  Materials	
  
7/22/13 22
EntrepreneurshipPolicyAdvisors
Copyright	
  ©	
  2011,	
  2012	
  ,	
  2013	
  Daniel	
  Isenberg	
  
Entrepreneurship	
  Policy	
  Advisors	
  
EntrepreneurshipPolicyAdvisors
CogniBve	
  Complexity	
  
•  Dimensionality:	
  
– Number	
  of	
  perspecBves	
  we	
  use	
  to	
  look	
  at	
  a	
  
situaBon	
  
•  ResoluBon:	
  
– How	
  many	
  disBncBons	
  we	
  make	
  on	
  each	
  
dimension	
  
•  Interconnectedness:	
  
– How	
  many	
  relaBons	
  we	
  perceive	
  among	
  the	
  
dimensions	
  
EntrepreneurshipPolicyAdvisors
Copyright	
  ©	
  2011,	
  2012	
  ,	
  2013	
  Daniel	
  Isenberg	
  
Entrepreneurship	
  Policy	
  Advisors	
  
EntrepreneurshipPolicyAdvisors
	
  A	
  large	
  industrial	
  products	
  division	
  has	
  lost	
  
market	
  share	
  by	
  5%	
  in	
  each	
  of	
  the	
  last	
  2	
  
years	
  
•  Context:	
  increased	
  compeBBon,	
  changed	
  regulatory	
  
environment	
  
•  Strategy:	
  differenBated	
  producer	
  
•  People:	
  lack	
  of	
  industrial	
  products	
  markeBng	
  experience,	
  
more	
  in	
  consumer	
  and	
  services	
  
•  OrganizaBon:	
  unclear	
  performance	
  criteria,	
  recent	
  merger	
  
of	
  two	
  sales	
  departments	
  
•  Culture:	
  Historically	
  R&D	
  driven,	
  founder	
  an	
  engineer	
  
•  Governance:	
  family-­‐owned,	
  low	
  transparency	
  
EntrepreneurshipPolicyAdvisors
Copyright	
  ©	
  2011,	
  2012	
  ,	
  2013	
  Daniel	
  Isenberg	
  
Entrepreneurship	
  Policy	
  Advisors	
  
EntrepreneurshipPolicyAdvisors
25
EntrepreneurshipPolicyAdvisors
Copyright	
  ©	
  2011,	
  2012	
  ,	
  2013	
  Daniel	
  Isenberg	
  
Entrepreneurship	
  Policy	
  Advisors	
  
EntrepreneurshipPolicyAdvisors
CogniBve	
  Complexity	
  Impacts	
  AcBon	
  
•  Both	
  simple	
  and	
  complex	
  thinkers	
  might	
  conclude:	
  "need	
  
to	
  replace	
  the	
  VP	
  sales"	
  
•  The	
  complex	
  thinker	
  would	
  address	
  mulBple	
  dimensions	
  
in	
  decision	
  and	
  acBon	
  plan,	
  not	
  just	
  fire	
  VP	
  sales	
  
•  The	
  complex	
  thinker	
  would	
  understand	
  that	
  replacing	
  VP	
  
sales	
  might	
  impact	
  other	
  dimensions	
  (culture)	
  and	
  have	
  
unintended	
  consequences	
  
EntrepreneurshipPolicyAdvisors
Copyright	
  ©	
  2011,	
  2012	
  ,	
  2013	
  Daniel	
  Isenberg	
  
Entrepreneurship	
  Policy	
  Advisors	
  
EntrepreneurshipPolicyAdvisors
Enlarged	
  Repertoire	
  of	
  PossibiliBes	
  
•  CumulaBve	
  experience	
  of	
  many	
  case	
  situaBons	
  
–  What	
  did	
  the	
  general	
  manager	
  from	
  P&G	
  do	
  in	
  a	
  
similar	
  situaBon?	
  
–  How	
  did	
  the	
  founder	
  of	
  GrameenPhone	
  act?	
  
–  What	
  did	
  the	
  CEO	
  of	
  Widget	
  Inc.	
  do	
  to	
  solve	
  this?	
  
•  AlternaBves	
  presented	
  by	
  other	
  parBcipants	
  in	
  
the	
  same	
  case	
  discussion	
  
EntrepreneurshipPolicyAdvisors
Copyright	
  ©	
  2011,	
  2012	
  ,	
  2013	
  Daniel	
  Isenberg	
  
Entrepreneurship	
  Policy	
  Advisors	
  
EntrepreneurshipPolicyAdvisors
Expanded	
  Self-­‐Awareness	
  
•  Learn	
  to	
  present	
  
•  Learn	
  to	
  listen	
  to	
  reacBons	
  
•  Learn	
  to	
  engage	
  in	
  debate	
  
•  Learn	
  to	
  re-­‐evaluate	
  one's	
  own	
  posiBon	
  
•  Learn	
  how	
  our	
  ideas	
  are	
  perceived	
  by	
  many	
  
people	
  

More Related Content

What's hot

Mgt 745 Spring 2015 Course Highlights
Mgt 745 Spring 2015 Course HighlightsMgt 745 Spring 2015 Course Highlights
Mgt 745 Spring 2015 Course HighlightsRicardo dos Santos
 
GEC 2017: Tomi Davies
GEC 2017: Tomi DaviesGEC 2017: Tomi Davies
GEC 2017: Tomi DaviesMark Marich
 
Innovate Differently
Innovate DifferentlyInnovate Differently
Innovate DifferentlyAlex Blanter
 
Entrepreneurship Ecosystem (Linkedin)
Entrepreneurship Ecosystem (Linkedin)Entrepreneurship Ecosystem (Linkedin)
Entrepreneurship Ecosystem (Linkedin)Dawn Ringrose FCMC
 
2011 icsb workshop proposal a
2011 icsb workshop proposal a2011 icsb workshop proposal a
2011 icsb workshop proposal aNorris Krueger
 
The EBI Network
The EBI NetworkThe EBI Network
The EBI NetworkRyan Lilly
 
UW Wenk Lecture - Sustainable Business Nov 2013
UW Wenk Lecture - Sustainable Business Nov 2013UW Wenk Lecture - Sustainable Business Nov 2013
UW Wenk Lecture - Sustainable Business Nov 2013Kevin Hagen
 
Innocentive Presentation
Innocentive PresentationInnocentive Presentation
Innocentive PresentationYulkavincent
 
Blockchain Enabled Crowd Economy
Blockchain Enabled Crowd Economy Blockchain Enabled Crowd Economy
Blockchain Enabled Crowd Economy Crowdsourcing Week
 
Innocentive - Business Innovation
Innocentive - Business InnovationInnocentive - Business Innovation
Innocentive - Business InnovationSIVA PRIYA
 
Innovation in a rapidly changing world (by Len Middleton)
Innovation in a rapidly changing world (by Len Middleton)Innovation in a rapidly changing world (by Len Middleton)
Innovation in a rapidly changing world (by Len Middleton)Robert Pasick, Ph.D
 
Decision making fundamentals
Decision making  fundamentalsDecision making  fundamentals
Decision making fundamentalsLee Schlenker
 
Key Leadership Actions for Innovation: Solace Research 2016
Key Leadership Actions for Innovation: Solace Research 2016Key Leadership Actions for Innovation: Solace Research 2016
Key Leadership Actions for Innovation: Solace Research 2016Joan Munro
 
Innovation Process at design firms
Innovation Process at design firmsInnovation Process at design firms
Innovation Process at design firmsRiyaz Vazir
 
INNOCENTIVE ANALYSIS
INNOCENTIVE ANALYSISINNOCENTIVE ANALYSIS
INNOCENTIVE ANALYSISruben78
 
Innocentive @ Crowd15
Innocentive @ Crowd15Innocentive @ Crowd15
Innocentive @ Crowd15Crowd15
 
Submit a Better Call for Ideas Application
Submit a Better Call for Ideas ApplicationSubmit a Better Call for Ideas Application
Submit a Better Call for Ideas ApplicationStartupPHL
 

What's hot (20)

Mgt 745 Spring 2015 Course Highlights
Mgt 745 Spring 2015 Course HighlightsMgt 745 Spring 2015 Course Highlights
Mgt 745 Spring 2015 Course Highlights
 
GEC 2017: Tomi Davies
GEC 2017: Tomi DaviesGEC 2017: Tomi Davies
GEC 2017: Tomi Davies
 
Gem social business
Gem social businessGem social business
Gem social business
 
Innovate Differently
Innovate DifferentlyInnovate Differently
Innovate Differently
 
Entrepreneurship Ecosystem (Linkedin)
Entrepreneurship Ecosystem (Linkedin)Entrepreneurship Ecosystem (Linkedin)
Entrepreneurship Ecosystem (Linkedin)
 
2011 icsb workshop proposal a
2011 icsb workshop proposal a2011 icsb workshop proposal a
2011 icsb workshop proposal a
 
The EBI Network
The EBI NetworkThe EBI Network
The EBI Network
 
UW Wenk Lecture - Sustainable Business Nov 2013
UW Wenk Lecture - Sustainable Business Nov 2013UW Wenk Lecture - Sustainable Business Nov 2013
UW Wenk Lecture - Sustainable Business Nov 2013
 
Decision making
Decision makingDecision making
Decision making
 
Innocentive Presentation
Innocentive PresentationInnocentive Presentation
Innocentive Presentation
 
Blockchain Enabled Crowd Economy
Blockchain Enabled Crowd Economy Blockchain Enabled Crowd Economy
Blockchain Enabled Crowd Economy
 
Innocentive - Business Innovation
Innocentive - Business InnovationInnocentive - Business Innovation
Innocentive - Business Innovation
 
Innovation in a rapidly changing world (by Len Middleton)
Innovation in a rapidly changing world (by Len Middleton)Innovation in a rapidly changing world (by Len Middleton)
Innovation in a rapidly changing world (by Len Middleton)
 
Decision making fundamentals
Decision making  fundamentalsDecision making  fundamentals
Decision making fundamentals
 
Key Leadership Actions for Innovation: Solace Research 2016
Key Leadership Actions for Innovation: Solace Research 2016Key Leadership Actions for Innovation: Solace Research 2016
Key Leadership Actions for Innovation: Solace Research 2016
 
Innovation Process at design firms
Innovation Process at design firmsInnovation Process at design firms
Innovation Process at design firms
 
INNOCENTIVE ANALYSIS
INNOCENTIVE ANALYSISINNOCENTIVE ANALYSIS
INNOCENTIVE ANALYSIS
 
TEM April
TEM AprilTEM April
TEM April
 
Innocentive @ Crowd15
Innocentive @ Crowd15Innocentive @ Crowd15
Innocentive @ Crowd15
 
Submit a Better Call for Ideas Application
Submit a Better Call for Ideas ApplicationSubmit a Better Call for Ideas Application
Submit a Better Call for Ideas Application
 

Viewers also liked

Tips for writing effective business case studies
Tips for writing effective business case studiesTips for writing effective business case studies
Tips for writing effective business case studiesDileepa Jayathilake
 
Universities as an Engine of the Entrepreneurial Revolution 2
Universities as an Engine of the Entrepreneurial Revolution 2Universities as an Engine of the Entrepreneurial Revolution 2
Universities as an Engine of the Entrepreneurial Revolution 2Daniel Isenberg
 
The Entrepreneurship Ecosystem Strategy for Economic Growth Policy: Icer 2011
The Entrepreneurship Ecosystem Strategy for Economic Growth Policy: Icer 2011The Entrepreneurship Ecosystem Strategy for Economic Growth Policy: Icer 2011
The Entrepreneurship Ecosystem Strategy for Economic Growth Policy: Icer 2011Daniel Isenberg
 
The entrepreneurship ecosystem strategy for economic growth policy: iiea Dubl...
The entrepreneurship ecosystem strategy for economic growth policy: iiea Dubl...The entrepreneurship ecosystem strategy for economic growth policy: iiea Dubl...
The entrepreneurship ecosystem strategy for economic growth policy: iiea Dubl...Daniel Isenberg
 
Case method & learning
Case method & learningCase method & learning
Case method & learningAnup Singh
 
Seeding Entrepreneurship: How to Build a Venture Finance Ecosystem
Seeding Entrepreneurship: How to Build a Venture Finance EcosystemSeeding Entrepreneurship: How to Build a Venture Finance Ecosystem
Seeding Entrepreneurship: How to Build a Venture Finance EcosystemDaniel Isenberg
 
New Gold Mining for Entrepreneurs
New Gold Mining for EntrepreneursNew Gold Mining for Entrepreneurs
New Gold Mining for EntrepreneursDaniel Isenberg
 
How to Foment an Entrepreneurial Revolution: IEF (January 12, 2011)
How to Foment an Entrepreneurial Revolution: IEF (January 12, 2011)How to Foment an Entrepreneurial Revolution: IEF (January 12, 2011)
How to Foment an Entrepreneurial Revolution: IEF (January 12, 2011)Daniel Isenberg
 
Scale Up Milwaukee Press Conference: March 28, 2013
Scale Up Milwaukee Press Conference: March 28, 2013Scale Up Milwaukee Press Conference: March 28, 2013
Scale Up Milwaukee Press Conference: March 28, 2013Daniel Isenberg
 
2013 Tamkeen Annual Report - Fostering Entrepreneurship in Bahrain
2013 Tamkeen Annual Report - Fostering Entrepreneurship in Bahrain2013 Tamkeen Annual Report - Fostering Entrepreneurship in Bahrain
2013 Tamkeen Annual Report - Fostering Entrepreneurship in BahrainDaniel Isenberg
 

Viewers also liked (10)

Tips for writing effective business case studies
Tips for writing effective business case studiesTips for writing effective business case studies
Tips for writing effective business case studies
 
Universities as an Engine of the Entrepreneurial Revolution 2
Universities as an Engine of the Entrepreneurial Revolution 2Universities as an Engine of the Entrepreneurial Revolution 2
Universities as an Engine of the Entrepreneurial Revolution 2
 
The Entrepreneurship Ecosystem Strategy for Economic Growth Policy: Icer 2011
The Entrepreneurship Ecosystem Strategy for Economic Growth Policy: Icer 2011The Entrepreneurship Ecosystem Strategy for Economic Growth Policy: Icer 2011
The Entrepreneurship Ecosystem Strategy for Economic Growth Policy: Icer 2011
 
The entrepreneurship ecosystem strategy for economic growth policy: iiea Dubl...
The entrepreneurship ecosystem strategy for economic growth policy: iiea Dubl...The entrepreneurship ecosystem strategy for economic growth policy: iiea Dubl...
The entrepreneurship ecosystem strategy for economic growth policy: iiea Dubl...
 
Case method & learning
Case method & learningCase method & learning
Case method & learning
 
Seeding Entrepreneurship: How to Build a Venture Finance Ecosystem
Seeding Entrepreneurship: How to Build a Venture Finance EcosystemSeeding Entrepreneurship: How to Build a Venture Finance Ecosystem
Seeding Entrepreneurship: How to Build a Venture Finance Ecosystem
 
New Gold Mining for Entrepreneurs
New Gold Mining for EntrepreneursNew Gold Mining for Entrepreneurs
New Gold Mining for Entrepreneurs
 
How to Foment an Entrepreneurial Revolution: IEF (January 12, 2011)
How to Foment an Entrepreneurial Revolution: IEF (January 12, 2011)How to Foment an Entrepreneurial Revolution: IEF (January 12, 2011)
How to Foment an Entrepreneurial Revolution: IEF (January 12, 2011)
 
Scale Up Milwaukee Press Conference: March 28, 2013
Scale Up Milwaukee Press Conference: March 28, 2013Scale Up Milwaukee Press Conference: March 28, 2013
Scale Up Milwaukee Press Conference: March 28, 2013
 
2013 Tamkeen Annual Report - Fostering Entrepreneurship in Bahrain
2013 Tamkeen Annual Report - Fostering Entrepreneurship in Bahrain2013 Tamkeen Annual Report - Fostering Entrepreneurship in Bahrain
2013 Tamkeen Annual Report - Fostering Entrepreneurship in Bahrain
 

Similar to Case Teaching and Writing Workshop for Faculty: July 2013

Lesson 1 MNS 1052.pptx
Lesson 1 MNS 1052.pptxLesson 1 MNS 1052.pptx
Lesson 1 MNS 1052.pptxQunhhTrangg3
 
BootCamp for Start-Ups: Mayo Ideas Week
BootCamp for Start-Ups: Mayo Ideas WeekBootCamp for Start-Ups: Mayo Ideas Week
BootCamp for Start-Ups: Mayo Ideas WeekOlwen Dawe
 
Lean Startup Introduction
Lean Startup IntroductionLean Startup Introduction
Lean Startup IntroductionKen Globerman
 
Agile Development - Are you building the right thing ? (Follow the value)
Agile Development - Are you building the right thing ? (Follow the value)Agile Development - Are you building the right thing ? (Follow the value)
Agile Development - Are you building the right thing ? (Follow the value)Martin Nymann Vinther
 
1 introduction to entrepreneurship
1 introduction to entrepreneurship1 introduction to entrepreneurship
1 introduction to entrepreneurshipAlexey Efimov
 
Interview Preparation
Interview Preparation Interview Preparation
Interview Preparation SupportGCI
 
Interview Preparation
Interview Preparation Interview Preparation
Interview Preparation SupportGCI
 
Interview Preparation
Interview Preparation Interview Preparation
Interview Preparation SupportGCI
 
Why Is Home Depot So Successful
Why Is Home Depot So SuccessfulWhy Is Home Depot So Successful
Why Is Home Depot So SuccessfulLaura Benitez
 
Lean Entrepreneurship Education
Lean Entrepreneurship EducationLean Entrepreneurship Education
Lean Entrepreneurship Educationamysauers
 
1.3 _ Design and Business.pdf
1.3 _ Design and Business.pdf1.3 _ Design and Business.pdf
1.3 _ Design and Business.pdfLalitha318185
 
Best practices of interviews
Best practices of interviewsBest practices of interviews
Best practices of interviewsSupportGCI
 
Kick Off and Interview preparation
Kick Off and Interview preparationKick Off and Interview preparation
Kick Off and Interview preparationSupportGCI
 
industry and academic collaboration in practice.pptx
industry and academic collaboration in practice.pptxindustry and academic collaboration in practice.pptx
industry and academic collaboration in practice.pptxKevin M. Wright
 
Innovation & Entreprenurship BI seminar
Innovation & Entreprenurship BI seminarInnovation & Entreprenurship BI seminar
Innovation & Entreprenurship BI seminarEngage // Innovate
 
DISRUPT FACTory: Lauren Valbert, Founder of Empowering Management - Startup M...
DISRUPT FACTory: Lauren Valbert, Founder of Empowering Management - Startup M...DISRUPT FACTory: Lauren Valbert, Founder of Empowering Management - Startup M...
DISRUPT FACTory: Lauren Valbert, Founder of Empowering Management - Startup M...ID-GC
 
13 Common Mistakes about Communicating Policies & Procedures Information
13 Common Mistakes about Communicating Policies & Procedures Information 13 Common Mistakes about Communicating Policies & Procedures Information
13 Common Mistakes about Communicating Policies & Procedures Information Maxwell Hoffmann
 
Problem Exploration for Lean Startups
Problem Exploration for Lean StartupsProblem Exploration for Lean Startups
Problem Exploration for Lean Startupsmksorber1
 

Similar to Case Teaching and Writing Workshop for Faculty: July 2013 (20)

Lesson 1 MNS 1052.pptx
Lesson 1 MNS 1052.pptxLesson 1 MNS 1052.pptx
Lesson 1 MNS 1052.pptx
 
BootCamp for Start-Ups: Mayo Ideas Week
BootCamp for Start-Ups: Mayo Ideas WeekBootCamp for Start-Ups: Mayo Ideas Week
BootCamp for Start-Ups: Mayo Ideas Week
 
Lean Startup Introduction
Lean Startup IntroductionLean Startup Introduction
Lean Startup Introduction
 
Agile Development - Are you building the right thing ? (Follow the value)
Agile Development - Are you building the right thing ? (Follow the value)Agile Development - Are you building the right thing ? (Follow the value)
Agile Development - Are you building the right thing ? (Follow the value)
 
1 introduction to entrepreneurship
1 introduction to entrepreneurship1 introduction to entrepreneurship
1 introduction to entrepreneurship
 
Human Factor in Project Management
Human Factor in Project Management Human Factor in Project Management
Human Factor in Project Management
 
Interview Preparation
Interview Preparation Interview Preparation
Interview Preparation
 
Interview Preparation
Interview Preparation Interview Preparation
Interview Preparation
 
Interview Preparation
Interview Preparation Interview Preparation
Interview Preparation
 
Why Is Home Depot So Successful
Why Is Home Depot So SuccessfulWhy Is Home Depot So Successful
Why Is Home Depot So Successful
 
Lean Entrepreneurship Education
Lean Entrepreneurship EducationLean Entrepreneurship Education
Lean Entrepreneurship Education
 
1.3 _ Design and Business.pdf
1.3 _ Design and Business.pdf1.3 _ Design and Business.pdf
1.3 _ Design and Business.pdf
 
Entrpreneurship
EntrpreneurshipEntrpreneurship
Entrpreneurship
 
Best practices of interviews
Best practices of interviewsBest practices of interviews
Best practices of interviews
 
Kick Off and Interview preparation
Kick Off and Interview preparationKick Off and Interview preparation
Kick Off and Interview preparation
 
industry and academic collaboration in practice.pptx
industry and academic collaboration in practice.pptxindustry and academic collaboration in practice.pptx
industry and academic collaboration in practice.pptx
 
Innovation & Entreprenurship BI seminar
Innovation & Entreprenurship BI seminarInnovation & Entreprenurship BI seminar
Innovation & Entreprenurship BI seminar
 
DISRUPT FACTory: Lauren Valbert, Founder of Empowering Management - Startup M...
DISRUPT FACTory: Lauren Valbert, Founder of Empowering Management - Startup M...DISRUPT FACTory: Lauren Valbert, Founder of Empowering Management - Startup M...
DISRUPT FACTory: Lauren Valbert, Founder of Empowering Management - Startup M...
 
13 Common Mistakes about Communicating Policies & Procedures Information
13 Common Mistakes about Communicating Policies & Procedures Information 13 Common Mistakes about Communicating Policies & Procedures Information
13 Common Mistakes about Communicating Policies & Procedures Information
 
Problem Exploration for Lean Startups
Problem Exploration for Lean StartupsProblem Exploration for Lean Startups
Problem Exploration for Lean Startups
 

Recently uploaded

M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxDr. Santhosh Kumar. N
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptxraviapr7
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptxSandy Millin
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17Celine George
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapitolTechU
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesMohammad Hassany
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxSaurabhParmar42
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxKatherine Villaluna
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxraviapr7
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?TechSoup
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17Celine George
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptxmary850239
 
Benefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationBenefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationMJDuyan
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfMohonDas
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...raviapr7
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and stepobaje godwin sunday
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17Celine George
 

Recently uploaded (20)

M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptx
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptx
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming Classes
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptx
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptx
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptx
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptx
 
Benefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationBenefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive Education
 
Prelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quizPrelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quiz
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdf
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and step
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17
 

Case Teaching and Writing Workshop for Faculty: July 2013

  • 1. EntrepreneurshipPolicyAdvisors Copyright  ©  2011,  2012  ,  2013  Daniel  Isenberg   Entrepreneurship  Policy  Advisors   EntrepreneurshipPolicyAdvisors Case  Teaching  and  WriBng   July  2013   7/22/13 1 www.entrepreneurial-revolution.com dan@isen.com
  • 2. EntrepreneurshipPolicyAdvisors Copyright  ©  2011,  2012  ,  2013  Daniel  Isenberg   Entrepreneurship  Policy  Advisors   EntrepreneurshipPolicyAdvisors 7/22/13 2
  • 3. EntrepreneurshipPolicyAdvisors Copyright  ©  2011,  2012  ,  2013  Daniel  Isenberg   Entrepreneurship  Policy  Advisors   EntrepreneurshipPolicyAdvisors Today’s  ObjecBves   •  Understand  case  teaching  method   •  Understand  classroom  process  in  case  discussions   •  To  increase  use  of  cases  in  your  classes     •  For  new  cases  to  be  wriLen  AND  used  
  • 4. EntrepreneurshipPolicyAdvisors Copyright  ©  2011,  2012  ,  2013  Daniel  Isenberg   Entrepreneurship  Policy  Advisors   EntrepreneurshipPolicyAdvisors Today’s  agenda   •  Using  the  case  method  -­‐  discussion   •  Using  PACIV  case  as  an  example   •  Case  discussion   •  WriBng  cases  (starBng)   –  Exercise   –  Discussion  and  conclusion   •  PROCESS:  PARTICIPATIVE   •  LEARN  FROM  EACH  OTHER  AS  WELL   •  PC’S  AND  SMART  PHONES  OFF  PLEASE   7/22/13 4
  • 5. EntrepreneurshipPolicyAdvisors Copyright  ©  2011,  2012  ,  2013  Daniel  Isenberg   Entrepreneurship  Policy  Advisors   EntrepreneurshipPolicyAdvisors How  would  you  define  a  “teaching  case?”   7/22/13 5
  • 6. EntrepreneurshipPolicyAdvisors Copyright  ©  2011,  2012  ,  2013  Daniel  Isenberg   Entrepreneurship  Policy  Advisors   EntrepreneurshipPolicyAdvisors How  would  you  define  a  “teaching  case?”   •  Engineering  of  learning  experiences  via   discussion  and  debate  around  a  common  set   of  facts  and  decisions   7/22/13 6
  • 7. EntrepreneurshipPolicyAdvisors Copyright  ©  2011,  2012  ,  2013  Daniel  Isenberg   Entrepreneurship  Policy  Advisors   EntrepreneurshipPolicyAdvisors Why  use  teaching  cases?   7/22/13 7
  • 8. EntrepreneurshipPolicyAdvisors Copyright  ©  2011,  2012  ,  2013  Daniel  Isenberg   Entrepreneurship  Policy  Advisors   EntrepreneurshipPolicyAdvisors What  is  the  case  discussion  method?   7/22/13 8
  • 9. EntrepreneurshipPolicyAdvisors Copyright  ©  2011,  2012  ,  2013  Daniel  Isenberg   Entrepreneurship  Policy  Advisors   EntrepreneurshipPolicyAdvisors There  is  not  ONE  case  method   This  is  the  Daniel  Isenberg  version   7/22/13 9
  • 10. EntrepreneurshipPolicyAdvisors Copyright  ©  2011,  2012  .  2013  Daniel  Isenberg   Entrepreneurship  Policy  Advisors   EntrepreneurshipPolicyAdvisors 10 PACIV  Case  Discussion     1.  Study  groups   2.  Debrief   3.  Case  discussion   4.  Debrief  
  • 11. EntrepreneurshipPolicyAdvisors Copyright  ©  2011,  2012  ,  2013  Daniel  Isenberg   Entrepreneurship  Policy  Advisors   EntrepreneurshipPolicyAdvisors ParBcipant-­‐Centered  Learning   11 Experience   Reflect  Generalize   Learning or Teaching? Cognitive complexity Learning to act
  • 12. EntrepreneurshipPolicyAdvisors Copyright  ©  2011,  2012  .  2013  Daniel  Isenberg   Entrepreneurship  Policy  Advisors   EntrepreneurshipPolicyAdvisors 12 Teaching  Plan  for  PACIV  
  • 13. EntrepreneurshipPolicyAdvisors Copyright  ©  2011,  2012  ,  2013  Daniel  Isenberg   Entrepreneurship  Policy  Advisors   EntrepreneurshipPolicyAdvisors 13
  • 14. EntrepreneurshipPolicyAdvisors Copyright  ©  2011,  2012  ,  2013  Daniel  Isenberg   Entrepreneurship  Policy  Advisors   EntrepreneurshipPolicyAdvisors 14
  • 15. EntrepreneurshipPolicyAdvisors Copyright  ©  2011,  2012  ,  2013  Daniel  Isenberg   Entrepreneurship  Policy  Advisors   EntrepreneurshipPolicyAdvisors 15
  • 16. EntrepreneurshipPolicyAdvisors Copyright  ©  2011,  2012  ,  2013  Daniel  Isenberg   Entrepreneurship  Policy  Advisors   EntrepreneurshipPolicyAdvisors Arts  of  Case  Teaching   •  What  you  teach  vs.  what  they  learn   •  What  they  learn  from  each  other  vs.  from  selves   •  Need  to  expend  cogniBve  effort   •  SBmulaBng  interesBng,  funny,  provocaBve   •  Many  techniques:   –  Cold  calling,  role  playing,  pitches,  debates,  small  groups   7/22/13 16
  • 17. EntrepreneurshipPolicyAdvisors Copyright  ©  2011,  2012  .  2013  Daniel  Isenberg   Entrepreneurship  Policy  Advisors   EntrepreneurshipPolicyAdvisors 17 Case  WriBng  Advice   •  Don’t  write  cases  about  interesBng  ventures   –  Write  cases  about  ventures  with  interesBng  problems  (decisions/challenges)   •  ALWAYS  start  with  a  curriculum  need   –  PACIV:  to  teach  students  how  small  ventures  globalize   –  Examples:   –  Do  NOT  write  cases  just  because  they  are  “interesBng”   •  Then  locate  an  E-­‐R  who  has  had  a  problem  with  that  issue   –  Examples:   •  IniBal  interviews  to  idenBfy  specific  acBon  issue   –  ALWAYS  specific  point  in  Bme,  ALWAYS  specific  actor  (protagonist)   –  Could  be  in  past,  or  present   •  IdenBfy  a  specific  dilemma  or  decision  that  requires  acBon  and  that  has   some  classroom  acBon:  debate,  role  play.  “SHARP”  issue.   –  PACIV:  Hire  Snelgrove?  Agree  to  give  him  Europe?  Role  play  negoBaBon   •  IdenBfy  addiBonal  issues  that  might  not  require  decisions   –  PACIV:  Company  culture,  Jorge’s  history,  finances,  market  sizing   –  Try  to  have  one  small  (or  large)  quanBtaBve  issue  in  each  case   –  “Sharp”  vs.  “dull”  issues   7/22/13
  • 18. EntrepreneurshipPolicyAdvisors Copyright  ©  2011,  2012  .  2013  Daniel  Isenberg   Entrepreneurship  Policy  Advisors   EntrepreneurshipPolicyAdvisors 18 Case  WriBng  Advice  (2)   •  ALWAYS  write  from  E-­‐R’s  perspecBve   –  Use  a  parBcular  point  in  the  past,  month  day  and  year   –  Do  not  include  informaBon  that  the  E-­‐R  did  not  have   •  Let  the  facts  tell  the  story.   –  Avoid  value  judgements,  interpretaBons,  your  opinions   –  “Rodriguez  was  an  excellent  sales  man.”  NO   –  How  can  you  say  this  factually???   –  Write  in  passed  tense  –  ALWAYS.   –  Don’t  overload  with  irrelevant  facts  that  the  E-­‐R  did  not  have  or  just  because   they  are  there   •  Use  poeBc  license   –  Change  quotes  as  needed  and  get  E-­‐R  approval  later   •  Allow  for  discovery  and  surprise   –  While  researching  case:  new  issues,  conflicts,  etc.   –  While  teaching,  new  themes,  topics,  lessons   –  Revise,  revise  revise   7/22/13
  • 19. EntrepreneurshipPolicyAdvisors Copyright  ©  2011,  2012  .  2013  Daniel  Isenberg   Entrepreneurship  Policy  Advisors   EntrepreneurshipPolicyAdvisors 19 Case  WriBng  Advice  (3)   •  Structuring  the  case   –  Act  1   •  Protagonist   •  Time  frame   •  Decision   •  EmoBon,  urgency,  drama   –  Act  2   •  Personal  biography,  up  to  launch  of  venture   –  Act  3   •  Market  problem,  opportunity   •  Company’s  products,  services   •  CompeBBon   •  Strategy   –  Act  4   •  Internal  organizaBon,  HR,  personal  style   •  Problem  to  be  solved,  background   –  Act  5   •  Seing  up  decision  in  Act  1   •  AddiBonal  perspecBve,  arguments   –  Exhibits   •  Things  that  cannot  easily  be  presented  as  simple  text   •  Tables,  figures   •  Be  selecBve   7/22/13
  • 20. EntrepreneurshipPolicyAdvisors Copyright  ©  2011,  2012  ,  2013  Daniel  Isenberg   Entrepreneurship  Policy  Advisors   EntrepreneurshipPolicyAdvisors Exercise  interviewing  real   entrepreneurs   7/22/13 20
  • 21. EntrepreneurshipPolicyAdvisors Copyright  ©  2011,  2012  ,  2013  Daniel  Isenberg   Entrepreneurship  Policy  Advisors   EntrepreneurshipPolicyAdvisors Debrief   7/22/13 21
  • 22. EntrepreneurshipPolicyAdvisors Copyright  ©  2011,  2012  ,  2013  Daniel  Isenberg   Entrepreneurship  Policy  Advisors   EntrepreneurshipPolicyAdvisors Background  Materials   7/22/13 22
  • 23. EntrepreneurshipPolicyAdvisors Copyright  ©  2011,  2012  ,  2013  Daniel  Isenberg   Entrepreneurship  Policy  Advisors   EntrepreneurshipPolicyAdvisors CogniBve  Complexity   •  Dimensionality:   – Number  of  perspecBves  we  use  to  look  at  a   situaBon   •  ResoluBon:   – How  many  disBncBons  we  make  on  each   dimension   •  Interconnectedness:   – How  many  relaBons  we  perceive  among  the   dimensions  
  • 24. EntrepreneurshipPolicyAdvisors Copyright  ©  2011,  2012  ,  2013  Daniel  Isenberg   Entrepreneurship  Policy  Advisors   EntrepreneurshipPolicyAdvisors  A  large  industrial  products  division  has  lost   market  share  by  5%  in  each  of  the  last  2   years   •  Context:  increased  compeBBon,  changed  regulatory   environment   •  Strategy:  differenBated  producer   •  People:  lack  of  industrial  products  markeBng  experience,   more  in  consumer  and  services   •  OrganizaBon:  unclear  performance  criteria,  recent  merger   of  two  sales  departments   •  Culture:  Historically  R&D  driven,  founder  an  engineer   •  Governance:  family-­‐owned,  low  transparency  
  • 25. EntrepreneurshipPolicyAdvisors Copyright  ©  2011,  2012  ,  2013  Daniel  Isenberg   Entrepreneurship  Policy  Advisors   EntrepreneurshipPolicyAdvisors 25
  • 26. EntrepreneurshipPolicyAdvisors Copyright  ©  2011,  2012  ,  2013  Daniel  Isenberg   Entrepreneurship  Policy  Advisors   EntrepreneurshipPolicyAdvisors CogniBve  Complexity  Impacts  AcBon   •  Both  simple  and  complex  thinkers  might  conclude:  "need   to  replace  the  VP  sales"   •  The  complex  thinker  would  address  mulBple  dimensions   in  decision  and  acBon  plan,  not  just  fire  VP  sales   •  The  complex  thinker  would  understand  that  replacing  VP   sales  might  impact  other  dimensions  (culture)  and  have   unintended  consequences  
  • 27. EntrepreneurshipPolicyAdvisors Copyright  ©  2011,  2012  ,  2013  Daniel  Isenberg   Entrepreneurship  Policy  Advisors   EntrepreneurshipPolicyAdvisors Enlarged  Repertoire  of  PossibiliBes   •  CumulaBve  experience  of  many  case  situaBons   –  What  did  the  general  manager  from  P&G  do  in  a   similar  situaBon?   –  How  did  the  founder  of  GrameenPhone  act?   –  What  did  the  CEO  of  Widget  Inc.  do  to  solve  this?   •  AlternaBves  presented  by  other  parBcipants  in   the  same  case  discussion  
  • 28. EntrepreneurshipPolicyAdvisors Copyright  ©  2011,  2012  ,  2013  Daniel  Isenberg   Entrepreneurship  Policy  Advisors   EntrepreneurshipPolicyAdvisors Expanded  Self-­‐Awareness   •  Learn  to  present   •  Learn  to  listen  to  reacBons   •  Learn  to  engage  in  debate   •  Learn  to  re-­‐evaluate  one's  own  posiBon   •  Learn  how  our  ideas  are  perceived  by  many   people