Here are slides from the 2014 Ohio Alumni Conference. Please tweet @danfarkas with any thoughts or questions.

1. Social media
in an hour per week
let’s make it work
@danfarkas
#ohioalumni

2. What will you learn
today?
• How can we come up with compelling
ideas?
• How can we find compelling ideas?
• How can we optimize our time?
• How can we determine what works for
best for our chapter?
• Where can I go to get started next week?
• You can always follow @danfarkas for
free social media tips.

3. Thank @arikhanson for
this slide

4. Let’s start with the
big idea

5. How can we create
ideas? Let’s Create
content buckets
• Let’s brainstorm ideas
that we think would
excite Ohio alumni.
• There’s one catch.
• Think “We.”
• Don’t think “Me.”

6. This is what farkas
came up with.
• Home
• Treasure
• Tradition
• Success
• Action Reaction
• Capture The Moment
@danfarkas
#ohioalumni

7. So how can we find
great ideas?
Feedly the beast
• Remember Google Reader
• Feedly is better.
• Feedly is free.
• Find one blog, newspaper, media
outlet or RSS feed for each of your
content buckets.
• This gives you easy to manage
content ideas without getting
gobbled up by tons of content.
@danfarkas
#ohioalumni

8. So how can we
optimize our time?
• How many of you create lists?
• I thought so.
• Create lists.
• Ohio University Alumni Chapters.
• Ohio University leaders
• Local media
• Athens media
• Any other ideas that came from those content buckets.
• Now you can easily access content from specific
sources when you need it.
@danfarkas
#ohioalumni

9. So how can we
optimize our time?
• Write Less.
• 250 characters for Facebook.
• 120 characters for LinkedIn.
• 35 characters for headlines.
• Photos=good.
• Video=better.
@danfarkas
#ohioalumni

10. So how can we optimize
our time?
Remember hootsuite

11. Hootsuite 101
• Write posts for an entire month. This should
take an hour.
• Schedule them on Hootsuite.
• Check social platforms once or twice a day
when you have time.
• Give yourself 30 minutes at the end of the month
to look at data.
• Wash, rinse, repeat
@danfarkas
#ohioalumni

12. How can we optimize
our time?
Think data

13. Data is the dental floss
of social media
• Data tells you what buckets work.
• It also tells you what doesn’t work.
• This allows you to adapt your posts to
meet audience needs.
• This also saves you time.
• Think shares, not likes.
• Find a conversion step.
@danfarkas
#ohioalumni

14. Where can I get started
next week?
• Find your friends.
• If you don’t have friends, make new
ones.
• Spend five minutes coming up with
ideas to get started.
• You have 30 seconds to report one
finding.
• I have a gong.

15. http://gooong.com

16. What do I hope you
learned today?
• How can we come up with compelling
ideas?
• How can we find compelling ideas?
• How can we optimize our time?
• How can we determine what works for
best for our chapter?
• Where can I go to get started next week?
• You can always follow @danfarkas for
free social media tips.

17. I can never make
goodbye work
• farkas@ohio.edu
• @danfarkas
• http://www.linkedin.com/in/danfarkasinteractive
• (614) 668-8921.
• http://www.slideshare.net/DanFarkas1975