The Buffalo Bills are ready for the new 2011 season with tickets going on sale in April. They have a new two-year plan to restore the team to its former glory by building a Super Bowl caliber team and a new stadium. In the offseason, they overhauled the defense through free agency and drafted Von Miller third overall to build the team for future success.

1. Magazine/Newspaper Advertisement BUFFALO BILLS The Buffalo Bills are all new this season and ready to win. Tickets go on sale April for the 2011 season. Come and support your Buffalo Bills and watch them win. ARE YOU READY?

2. Buffalo Bills “The new era”

3. Buffalo, New York Population of Erie and Niagra county 1,154,378 people The median income for a household is $48,400 Forbes rated Buffalo 10th best place to raise a family in 2010 Strong relationship with Canada

4. The Two Year Plan Restore the Buffalo Bills to their former glory. Build the team to Super Bowl caliber. Build a new stadium. Expand fan base to make the Buffalo Bills a top NFL franchise. Keep the Bills in Buffalo

5. “The New Era” Create an Atmosphere of something new and better is coming Hope for winning Super Bowls Embracing the new team and not living in the past CJ Spiller 2nd year running back

6. Building the team 2011 free agency- Overhaul the Defense in the offseason Superstar CB Nnamdi Asomugha Dynamic WR Sidney Rice Injury Plagued but very talented DE Mathias Kiwanuka Nnamdi Asomugha who is entering free agency

7. 2011 Draft The Bills have the third overall pick. Draft Outside Linebacker Von Miller from Texas A&M. In the second round draft Inside Linebacker Martez Wilson from Illinois.

8. Coaches The coaching staff will remain the same, so the team can grow around it. Head Coach- Chan Gailey Offensive Coordinator- Curtis Modkins Defensive Coordinator- George Edwards

9. New Stadium A new stadium will be built for the 2013 season. Will be built along the coast of the river by the Peace Bridge for easy access from Canada State of the Art Will hold 80,000 people and will be comparable to the Cowboy Stadium Will cost 970 million dollars to build but will generate a lot of attention to the Bills Organization.

10. Stadium Features Retractable Roof Field level Suites By the Peace Bridge for easy access for Canadians Autograph room after the game

11. Ticket Prices Tickets will be priced competitive to the other NFL teams There will also be a limited amount of cheap seats in a good section for a promotion

12. New Jerseys The Buffalo Bills will introduce new jerseys for the start of the 2011 season. This will generate attention and will put the past behind us. The logo will remain the same Nike prototype

13. Developing the Brand The Bills lack a superstar to market. The Bills need to market their good players to form them into superstars. They need to be the talk of the country by being a dominate team. Up and Coming CJ Spiller Future Bill Von Miller

14. Primary Target Market Middle aged men ages 20-50 who want to go to the games with their friends. They are in the middle class and always goes early to the games.

15. Secondary Target Market Secondary Target Market, middle aged men who want to bring their kids to the games. They are in the middle class and want to introduce the game to their children.

16. Trade Character Billy the Buffalo

17. Partnerships Team up with Nike to build a line of Buffalo Bill athletic clothing. Sell it at all Dick’s Sporting Goods, and Nike stores