An overview of the Business Model Canvas.

1. The Business Model
Canvas
Credit: Business Model Generation, by Alexander
Osterwalder & Yves Pigneur
Presented by Dan Casas-Murray

2. Agenda
Clarifications Now
Questions/Challenges Later
Overview
Parts of the Business Model Canvas
Exercise

3. Overview

4. Left Side
•Deductive Thinking
•Uses the Problem Solving Process
•...Hacking?

5. Right Side
•Inductive
•The Scientific Method
•...Lean Startup?

7. Pat’s Wormhole
Transporters

8. Value Proposition
What Problem are We Solving for the
Customer?

9. Value Proposition
Cut transport Time to Less than 1 Minute
Cut Transport Cost by...um...a lot
Reduce that nasty Carbon Footprint

10. Customer Segments
What Kinds of People have this particular
problem?
hint: the answer is never “everyone!”

11. Customer Segments

12. Customer Relationships
Transactional?
Personal Assistance?
Self-Serve?

13. Customer Relationships

14. Channels
How do we reach each Customer Segment?

15. Channels

16. Key Activities
“...ING” Words
What do we do that creates value for the
Customer?

17. Key Activities

18. Key Resources
Physical
Intellectual
People

19. Key Resources

20. Key Partnerships
People that help us perform our Activities
and get us our Resources

21. Key Partnerships

22. Costs
Resource Cost?
Activity Cost?

23. Costs

24. Revenues
Sale of Assets
Usage Fees
Lending/Renting/Leasing
Subscription
Licensing

25. Revenues

26. Pat’s Business Model at
a Glance

27. Exercise
Pick a Value Proposition or Product
Complete your Business Model Canvas
Pitch the Model (you get more than a
minute)

29. So What?
Mind Map / Brainstorm
Untangle all those Bouncy-Balls in your
Head
Put together a Business Plan / One-Page
Deal Sheet