1. a portfolio of work
by Daniel Becker
e: daniel_becker@hotmail.co.uk
t: 077399 05321

2. Volvo cars have always had a perception of being some of the safest
on the road. With this in mind I combined this brand association with
imagery that emphasised this value, whilst illustrating the attractive
profile of the car. A clean background maintained the focus on the car
and its surrounding safety bubble.
Press advertisement
Find out more. www.volvocars.com

3. The aim of this packaging design was to make Jackson Ranch’s wines
stand out from the crowd. The brief was to create a design that was
unique and eye-catching. I based elements of the design around the five
pointed star, a strong link to its origins in the USA. I used bold colours
and silver foiling to create a label unlike anything else on the market.
Wine Bottle Branding

4. Journey Magazine was initiated by Lifestyle Ford as a brand awareness
project. This publication combines beautiful photography with striking
typographic elements and vivid colours. This first issue was delivered
to over 70,000 households in Kent and Sussex.
Automotive Magazine
Summer of
even more!
offers that will really make
your summer come alive!
JOURNEY
Getupto
£2,000
foryouroldcar
withscrappaGe*
*terms&conditionsapply
The magazine from LifeSTyLe ford
iSSue 1: Summer 2014
advanced TechnoLogy
See how ford’s acclaimed technology could
improve your driving experience.
order your 64 PLaTe noW!
saveupto
£3,818
onselectednewfords^
^whenfinancedwithfordcredit

5. This page shows inside spreads of the magazine.
Automotive Magazine continued
ooZES
FRoM £14,995^
FoRd ecoSport RANGE
The new Ford EcoSport is smart, capable, powerful
and fuel-efficient. Featuring SyNC with Applink,
a technology that enables you to access your
smartphone’s apps on the move, it’s an entirely new
type of SUV: a Smart Utility Vehicle.
autoexpress.co.uk
STARQUALITY
upto
62.4mpg
comBinedfuel
consumption
appliesto1.5tdci91ps
optional
SYNc
withapplinkand
emerGencyassistance
ecoSport TITANIUM 1.5 112PS
16” alloy wheels
Keyless entry with Ford Power Start Button
Electric front and rear windows
From £14,995^ £97.81a month^
ecoSport TITANIUM X-PACK
1.5 TdCI 90PS
17” alloy wheels
Cruise control
Radio/Cd with USB connection
From £17,495^ From £105.36a month^
IconIc Led
dAy runnInG
LIGhtS
with
KEYlESS
ENtRY
forconvenience
*
Specificationvariesdepending
onmodel.^Whenfinancedwith
FordCredit,includesdeposit
contribution.Seeinsidebackcover
forfulltermsandconditions.
12
FRoM £21,495^
FoRd S-mAX RANGE
Not only does the Ford S-MAX exude sophistication
and luxury, it also has practicality at its core. With
seven seats and front and rear parking sensors as
standard, the S-MAX is the ideal car for you and
your family.
carBuyer.co.uk
S-mAX ZETEC 1.6 160PS 5dR
16” alloy wheels
dual-zone Electronic Automatic Temperature Control
Front & rear park assist
Sport-style seats with driver’s manual adjustable
lumbar support
S-mAX TITANIUM 2.0 TdCI 140PS 5dR
Auto headlights and rain-sensing wipers
lEd daytime running lights
Sony dAB audio system & USB connectivity
Solar reflect windshield
From £21,495^ £277.09a month^
From £24,340^ £238.58a month^
Brilliant PeoPleCarrier
LuXury,
SAFety And
eFFIcIency*
Bluetooth Voice
Control
Alcantara and
Napoli leather trim
Rear-view camera
Blind Spot
Information System
lane departure
Warning
ADVANcED
SAFEtY
FEAtuRES
acrosstheranGe
*
Specificationvariesdependingonmodel.Featuresmaybecostoptions.^Whenfinancedwith
FordCredit,includesdepositcontribution.Seeinsidebackcoverforfulltermsandconditions.
SAVE
£1,615
offthemrrp^
SAVE
£1,505
offthemrrp^
24 25

6. Logo design and flyer for a Kent-based IT solutions company. The
logo progressed through many development stages before the final
version was presented. Negative space is used to incorporate a cursor,
a symbol that represents both the IT sector and the experience of
searching, and finding the right IT solution for the customer.
Logo design and flyer
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REPAIR IN KENT
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SEEK THIS GEEK OFFERS AN AFFORDABLE, LOCAL AND
PERSONALISED SERVICE FOR HOUSEHOLDS ACROSS KENT.
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> BROADBAND INSTALLATION
> HOME NETWORKING
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Email: support@seekthisgeek.co.uk
www.seekthisgeek.co.uk
Scan with your
smart phone to
find out more
Seekthisgeek recommend DesignedByDaniel.co.uk for your graphic design needs.

7. PROMOTION
I
magine, if you can, a group of nomadic
tribespeople, digging a deep pit in a slope in
the ground, lugging piles of rocks into the pit,
then burning large amounts of wood for about
six to eight hours, letting the smoke out and
then enjoying the residual heat for the next 12
hours. This was, believe it or not, the origin of
the sauna, which was used not only to warm
the body, but also to cleanse the mind,
rejuvenate and refresh the spirit.
The history of steam bathing can be traced
back as far as the ancient Greeks. It was
subsequently adopted by the Romans, and in
Turkey the steam bath or “hamam” has
survived thousands of years. The practice
spread into Europe but in early days the
popularity of steam baths was limited by the
technical problems of regulating the
temperature. Today, though, developments in
steam generating technology have made it
possible to install steam baths and now steam
SAUNAS AND
STEAM ROOMS
BY DRÖM UK
showers almost anywhere at a reasonable cost.
Today’s sauna rooms and steam rooms bear
little or no resemblance to those early “designs”
but the concept remains the same: water and
warmth are the basis for life, and bathing in a
sauna or steam room is now considered a
normal, regular part of many people’s routine.
The health and relaxation benefits are well
documented and people flock to spas,
boutique hotels and health clubs to enjoy
these. In design terms, the sauna in particular
has come a long way – no longer a wooden
box, almost any shape, size, colour or finish is
possible, and in keeping with today’s trend for
openness and spaciousness, the frameless
glass frontage has become very popular.
Sauna rooms have a new dimension once
you rid yourself of the wooden box mentality –
clad the exterior in large format tiles, create an
interesting interior with blonde and dark wood
for contrast and place a mosaic mural on the
Main Image: Sauna & steam rooms with frameless glass
Right: Sauna rooms have a new dimension once you rid yourself of the wooden box
mentality – clad the exterior in large format tiles, create an interesting interior
with blonde and dark wood for contrast and place a mosaic mural on
the wall for an exciting bathroom finish.
wall for an
exciting bathroom finish.
At Dröm UK, we are continuously being
asked to design new and unusual saunas and
steam rooms and no doubt, technology
permitting, there will always be the opportunity
to go one better! Watch this space.
Dröm UK
01932 355655
www.dromuk.com
This piece was commissioned by Dröm to create a visually stimulating
advertisement/advertorial design for a world-renowned interior design
magazine. I liaised between Drom and the publishers to ensure the
design was in keeping with both the client brief and the upmarket
appeal of the magazine.
Advertorial

8. This sophisticated responsive design was aimed at maximising the
conversion rate of enquiries at a local group of Mazda dealerships. The high
proportion of customers using mobile devices required a redirection of the
brand’s marketing communications to ensure all customers could view the
content.
Responsive email campaign

9. your first
online order
25% off
special offer
Join now
Welcome to the Pure way.
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eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut
enim ad minim veniam, quis nostrud exercitation ullamco laboris
nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem
accusantium doloremque laudantium, totam rem aperiam, eaque
ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae
dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit
aspernatur aut odit aut fugit, sed quia consequuntur magni dolores
eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam
est, qui dolorem ipsum quia dolor.
Organic gourmet meals for your healthy baby
stages Menu contact us sign inabout us delivery
online order
Join now
Welcome to the Pure way.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do
eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut
enim ad minim veniam, quis nostrud exercitation ullamco laboris
nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem
accusantium doloremque laudantium, totam rem aperiam, eaque
ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae
dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit
aspernatur aut odit aut fugit, sed quia consequuntur magni dolores
eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam
est, qui dolorem ipsum quia dolor.
Responsive website designed for Pure Baby Food, a business start-up,
promoting healthy, homemade food for babies. A mobile and desktop-
friendly website was essential due to a high proportion of consumers
making purchases on various devices.
Responsive website design + branding

10. Lifestyle Europe Automotive app. This redesign of the corporate app
for iPhone, helped to reflect the new branding of the company and
provide customers with easy vehicle search, valuation and comparison
features. The app helped to increase traffic to the company website,
the main source of enquiry.
iPhone app

11. Pinnacle Heating Solutions Ltd
Ringwood, Church Walk, Wilmington, Kent DA2 7EL
Tel: 0800 5677145 Email: info@pinnacleheatingsolutions.co.uk
Company Registration No. 5729864. 222245
www.pinnacleheatingsolutions.co.uk
Pinnacle Heating Solutions Ltd
Ringwood, Church Walk, Wilmington, Kent DA2 7EL
Tel: 0800 567 7145 Email: info@pinnacleheatingsolutions.co.uk
Company Registration No. 5729864. 222245
www.pinnacleheatingsolutions.co.uk
With compliments
Logo and stationery designed for an engineering company. In a
competitive marketplace, I wanted to give the brand an eye-catching,
intelligently designed and memorable logo. The shift of the dot of the
‘i’ to become the degree symbol next to the red ‘C’ is a clever play on
the symbolism of the various characters of the company name.
Branding

12. Closed gate fold booklet for Lifestyle Ford, promoting the dealer’s
63-plate new car offers. 75,000 brochures were printed and delivered
via a Royal Mail door drop. I was responsible for design, production,
print sourcing and budget control. This project gained an exceptionally
high ROI and expanded Lifestyle Ford’s market share substantially.
Gatefold brochure

13. Email campaigns for Lifestyle Kia. This campaign produced the best
ever open rates for the brand, rising from a previous average of
24%, to 41% and 46% respectively, with click-through rates of up
to 13%. The success of the campaign helped develop new digital
marketing practices for the brand, including a warmer, more emotive
communication style.
Responsive Email campaigns

14. Press advertisement for Stella Artois. This tongue-in-cheek design
illustrates the desirability of the Stella Artois product. The double-
entendre of the headline implies the perceived effect of the product,
as well as the literal sense that is illustrated in the action of the snail’s
inability to resist the drink, even if he must leave his shell behind.
Press advertisement

15. If you are looking for more samples of any specific type of work or
technique, please get in touch and I’d be happy to supply these.
Please contact me on:
e: daniel_becker@hotmail.co.uk
t: 077399 05321
Want to see more?