An introduction to affiliate marketing and trends 2016. Shenet zanox presentation January 19th 2016. A walk through different verticals within the affiliate space such as digital newspapers, bloggers, voucher code sites, loyalty & cashback sites, comparison sites and other partners working with a performance based model. Data & Statisics at the end of the presentation.
3. WHATWON’T HAPPEN 2016?
◦ Ad blocking wont’ get resolved
◦ Viewability won’t get solved
◦ Facebook won’t killYouTube
◦ Young people won’t abandon Facebook in droves
◦ Digital spend won’t surpassTV… yet
4. WHATWILL HAPPEN 2016?
◦ The voice of the consumer will be heard
◦ Mobile payments will take off
◦ m-commerce will move down the funnel
◦ Facebook will become nearly entirely mobile
◦ Millenials & centennials will be OK with releasing
even more data
5. INSTAGRAMADS
◦ Action buttons: Buttons such as “learn more” and “buy now” will
bring direct-response advertising to Instagram.
◦ Ads API: Advertisers will be able to place ads via API partners as
well as directly on Instagram.
◦ Targeting: Facebook-style ad targeting will become available,
including Custom Audiences.
◦ Measurement parity: Advertisers will be able to use
measurement tools similar to what they use on Facebook.
23. RETAIL CASE
During 2014 affiliate
marketing* generated
7 979 850€ in turnover
made from 118 589 sales
in the Nordics. 372
publishers sent traffic to
the Advertiser thereof
246 generated sales.
*Affiliate marketing stand for appr. 30% of the Advertisers online sales