PPC Marketing Guide: Understanding Key Terms, Structure & Mistakes

Pay-per-click Marketing Principles : Part 1 A Quick & Easy Guide to Understanding Pay-per-click Terminology, Strategic Structure & Set-up

Neil Lemons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Notable Past Internet Marketing Clients

Other Internet Marketing Clients ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Four Pillars of Online Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],**This Presentation Only Covers Pay-per-click, the Biggest Area of SEM.

Pay-per-click Marketing Principles : Table of Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Quick History of Pay-per-Click ,[object Object],[object Object],[object Object],[object Object],[object Object]

marketing sherpa: Effectiveness of PPC Objectives Bottom Line: Paid search is better for direct response leads, traffic, and on-site sales, not branding.

comScore Releases July 2010 U.S. Search Engine Rankings July results released August 17, 2010, by comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world.

Speculative Client: Dallas Medical Spa ,[object Object],[object Object],[object Object]

Pay-per-Click Terminology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keyword Match Type: Broad ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keyword Match Type: “Phrase” ,[object Object],[object Object],[object Object],[object Object],[object Object]

Keyword Match Type: [Exact] ,[object Object],[object Object],[object Object],[object Object],[object Object]

Keyword Match Type: -Negative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is a Conversion? An arbitrary action taken on a website by a user deemed valuable. This could be an onsite purchase (direct value) or action bringing a visitor closer to a purchase (projected value). ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conversion – All of these different types of conversions are measured the same way: unique pageview. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How to Create an Ad w/ Killer Click-Through ,[object Object],[object Object],[object Object],[object Object]

10 Crucial Steps to Starting a PPC Account ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

AdWords Account Architecture: Campaigns

AdWords Account Architecture: Adgroups

AdWords Account Architecture: Keywords

Knowing Your Networks ,[object Object],[object Object],[object Object],[object Object],[object Object]

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PPC Marketing Guide: Understanding Key Terms, Structure & Mistakes

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