This is the step-by-step presentation of how I doubled my income and made more money with social media by branding myself, what I did, and the psychological hurdles I had to overcome that many face in personal PR even when they know what they need to do.

1. How I Doubled My Income in Under a Year
Using Social Media & How You Can Too
Without more Education or More
From the Co-Founder of
Experience ILiveInDallas.com
Director at Search and Social Results™
SEO/SEM Manager at PFSweb
Twitter: @Neil_Lemons,
@ILiveInDallas

2. Who is this guy?
SEO/SEM Manager at PFSweb
PFS is a supply chain management company
offering: fulfillment, customer service, warehousing &
End2End Ecommerce .
300 million dollar public company that makes money
on moving products (transactions).
SEO and SEM strategies & implementation for luxury
apparel and consumer packaged goods.
Director at Search and Social Results ™
Consult with SMBs on Internet Marketing
SEO, SEM, SMM, Blogging & Content Strategies
Co-Founder & Editor at ILiveInDallas.com
Hyper-local Arts & Entertainment publication
More than 25 writers & averages 45k visitors a month
I’m 31 years-old, unmarried, without a
mortgage, and my income is around 85k.

3. Notable Past Internet Marketing Clients

4. Table of Contents I
• Social Media Stats
• My Income Breakdown from 25 – 30
• Five Reasons Why Personal Branding Works
• Six Purely Psychological Hurdles that May Be Holding
You Back from Success

5. Table of Contents II
• Ten Easy Linkedin Tweaks You Can Make to Attract More Job
Offers & Clients
• How to Double Your Linkedin Connections in Under Five Minutes
without SPAMMING
• To What do I Attribute my Success?
• The Magnetic "About Me" Page Formula Irresistible to Clients &
Employers (with this, the page practically writes itself)
• How to Create Your Personal Branding Action Plan for Success

6. Income Breakdown
Job Income Side Income Age
$25,000 $0 25
$33,000 $0 26
$38,000 $10,000 27
$50,000 $14,000 28
$42,000 $8,000 29
$80,000 $8,000 30
$85,0000 $1,000 31

7. Five Reasons Personal Branding Works
•It creates Social Proof.
•Your name becomes top of mind awareness.
•Allows them to "research" you.
•When you're putting out value, it comes back.
•It says all the right things: you can
communicate clearly, you understand and stay
up with the industry, you’re involved in the
online community.

8. Six Purely Psychological Hurdles that May Be
Holding You Back from Success
1. Thinking you don’t have anything to say, you’re “not an
expert,” or a writer.
2. Not wanting to be “that guy/girl.” Bless what you want, and
learn from others. Only curse what you don’t want. Use
those people for motivation.
3. Trying to keep your online personal and business life
separate. Your brand is your brand, it’s you.
4. Thinking you’re not high level enough to connect or
communicate with certain people.
5. Trying to please everyone, not rock the boat, not offend, be
“cool,” keep the status quo (others might not like your
change because it reminds them of their lack of trying).
6. Thinking there is a magic bullet. This is a long term process.

9. Ten Easy Linkedin Tweaks You Can Make to
Attract More Job Offers & Clients
• Headline
• Summary
• Experience summaries
• Skills
• Recommendations
• Groups
• Syndication
• Honors & awards
• Specialties
• Connections

10. To What Do I Attribute My Success?
1. Having a specific & definite goal (quantifiable, Law of Attraction)
Example: I want to make $XX,XXX or $XXX,XXX doing ____ within
one year.
2. Continually growing my network. I became an open networker online
& off line.
3. Having virtual mentors to keep motivated (friends and family not
always the best at this).
4. Creating a persona/presence & publishing often: tweets, blog posts,
Linkedin status updates.
The more often you write about your particular subject and add value
(not advertising), the more you will be seen as the expert (even if
you’re not the foremost authority).

11. Magnetic “About Me” Page Formula
• Use a photo of yourself & be as transparent,
honest, and personal as possible.
• Make your page a letter (Dear friend…end with
Sincerely).
• Write in 1st person, speaking directly to the
reader as one person (Use the word “you.”)
• Tell your story: who you are and what you do.
• Explain where you’ve been and where you’re
going (goals).
• Use names, numbers, and dates.
• Bullet-point accomplishments & accolades.
• End with other places he/she can find you:
Linkedin, Twitter, Facebook.
9. Recommendations/testimonials