7 basic things to know about seo before launching your startup

7 Basic Things to Know About SEO
Before Launching Your Startup
Slides & Design By Dale Morris
@Unknwn_Ink
Copywrite: Douglas E. Rice
@douglasericeUNKNOWN INK DESIGN LLC INFORMATION • WWW.UNKNOWNINKDESIGN.COM
@Unknwn_Ink
@Unknwn_Ink
@douglaserice
UNKNOWN INK DESIGN LLC INFORMATION • WWW.UNKNOWNINKDESIGN.COM

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@Unknwn_Ink
In the mind of many
consumers, if you don’t have a
website, you don’t exist.
When you are launching a new
business in the 21st century,
the single most important aspect
of getting people to know about it
is your website. All other pieces
of the marketing portfolio pale
in comparison.

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So, if your website is so important for getting
people to know about your business, the
question inevitably becomes,
As I’m sure you’re aware,
that’s exactly what SEO
(Search Engine Optimization) does..
“How do you get people to
know about your website?”

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SEO is all about structuring
your website in such a way
that people will find it when
they search for things
on the web. True North

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Before you launch your
business and build your
website, there are a few
things you might want to
know about SEO, that can
help people find your
website more easily and
be more SATISFIED
when they get THERE.

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Create Content For
Human Beings
1.

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In the early days of the
web, before search
engines became more
sophisticated, “Keyword
Stuffing” was a
common practice.

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Many websites would simply
stuff as many keywords as
they could on their web
pages in order to get
people to their websites.
The content wouldn’t answer questionsand, often, wouldn’t even make sense,but it brought in traffic.

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Now, search engines have gotten
better and are increasingly
more concerned with the user
experience. Don’t think of your
SEO activities as “search
engine” optimization so much as
you do “human optimization.”

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Make sure it’s easy for people
to understand and interact
with your content when they
get to your website.
People buy your stuff.
Robots don’t!

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Answer Questions
Make Sure That Your Website Answers the
Questions That Your Keywords are Promising.
2.
If you use, “How much does CRM cost for real estate
agents,” as your keyword phrase, talk about your
pricing on the page to which it leads.
Never try to bait visitors with
a question that you do not answer.

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Solve Problems
If visitors go to your website and do
not find what they are looking for–
what you promised them–they will
leave. Most searches online are
questions. Answer those questions
and you will get traffic
that matters.

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Focus on Building Quality Links
The other part is off-site
optimization–getting other
reputable and relevant
websites to link to your
website.
One part of SEO is on-site optimization–how
you build the content and structure of your
website (keywords, proper HTML tags, etc.).
Build relationships and the links will follow.
3.

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Now, what’s really important is the quality of the link.
Rather than blindly trying to get just anyone and
everyone to link to your website, build relationships
(online and offline) with other reputable people,
business, and organizations that are relevant to your line
of work.
When other websites place links to
your blog on their sites, search
engines view your website as more
credible.
For a long time, SEO
strategists focused on building
a high quantity of links to
websites.

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f you’re a donut shop, “The Best Donuts” is no longer going
to cut it as a keyword phrase. You want to be as narrow
and specific as possible with who you are targeting.
Focus on
Specific Keywords
If you’re a donut shop, “The
Best Donuts” is no longer going
to cut it as a keyword phrase.
You want to be as narrow and
specific as possible with who
you are targeting.
4.

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There is too much competition for
generic keywords and, besides,
there is a greater possibility of
attracting the right person when
you use specific keywords. Instead
of “the best donuts,” try “the best
glazed gluten-free donuts for sale in
Lancaster, Pennsylvania.” Be a
master of the preposition (for, in, of,
at, etc.). Ask yourself questions
about your product and answer
them in your keyword phrase. Be as
specific as possible.

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Capitalize on Meta
Descriptions.5
The meta descriptions are the
descriptions that
show up beneath the web page
title on an SERP
(Search Engine Results Page). It’s
the text that searchers read
immediately after the title
of the web page.

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Your meta descriptions should always be used to
tell the searcher what your web page is about
and to spark their curiosity about learning more.
Most websites
ignore their meta descriptions and
searchers see a random snippet pulled
from the text of websites. Make sure
you take control of your meta
descriptions.

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Use Social Media as Lead
Sources; Not Destinations
6
For most businesses, it is a great idea to have a
presence on social media. Facebook, Twitter, and so
on serve as external communities from which you
can draw website visitors. The major problem
businesses encounter is trying to build their social
media platforms as ends rather than means.
INBOUND LINKING

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You always want people to come to your website, never
away from it. It’s okay to put “tabs” or “buttons” on your
website to let visitors know you are on Facebook, but
don’t go overboard with it. Always be sure that you are
using social media platforms to drive traffic to your
website and not vice versa.
Use Social Media as Lead
Sources; Not Destinations
It’s okay to put “tabs” or “buttons” on your website to
let visitors know you are on Facebook, but don’t go
overboard with it. Always be sure that you are using
social media platforms to ...
You always want people to come to your
website, never away from it.
drive traffic to your website
and not vice versa.

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Optimize landing pages for
conversion.
You can do everything else correctly but if
you forget about your CRO (Conversion
Rate Optimization), it’s all for naught.
In the end, why do you want people
to come to your website?
7

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It isn’t to answer their questions. It isn’t
even to get more page views. It’s to sell
your products. Don’t lose sight of
the end-goal.
Thanks Phil Cave
for the diagram

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You want to get a customer.
Buy
Now &
Save
Buy
Now &
Save
Make sure that, whatever
page your web visitors land
on when they enter your
site (many times, it will
be your home page),
you have a call to action.

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Have a contact form. Have a phone
number. Have a “Buy now” button. Don’t
let your visitors leave without being
presented with the option of taking your
business relationship to a deeper level.
Tell your visitors what you
want them to do.

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But, these principles should
give you a primer for getting
started. Your website is the
digital front door of
your business.
There is undoubtedly much more to
learn about search engine
optimization and the field is ever-
changing.
There is undoubtedly much more to
learn about search engine
optimization and the field is ever-
changing.

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@Unknwn_Ink
Contact Us!
If you’re looking to grow or are just starting
up and looking for rapid growth, Contact Us!
For Branding/Identity work/Logos
Web Design/Redesign
Collateral Media i.e., Slide Presentations,
Packaging, Books & Brochures, etc..
Before launching, make sure you know
how to drive traffic to your website. If you
do it right, you may have customers lining
up before you are even ready
to sell anything.
Unknown Ink Design LLC

7 basic things to know about seo before launching your startup

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7 basic things to know about seo before launching your startup