This document provides an overview of the history and development of social media. It discusses how communication methods have evolved from verbal communication to printed materials, radio, television, and the internet. Early social media included message boards and chat rooms, while modern social media began with MySpace, Facebook, YouTube, and Twitter. The document outlines some pros and cons of social media, how brands can use social media for marketing, and provides examples of successful social media campaigns in Australia and Sri Lanka. It also introduces popular social platforms like Twitter, LinkedIn, and Foursquare, and discusses OpenArc's approach to social media marketing.

1. SOCIAL MEDIA
By Shashiprabhath Wijesuriya

2. PAST AND THE PRESENT OF SOCIAL MEDIA
Let’s start with observing how it all started….
By Dakshina

3. Before everything, we had verbal communication

4. When technology grew faster…. methods that’s used to
communicate with each other has improved so much…
Printed
Materials
Verbal
Communication Radio
Internet Television

5. When Internet started to grow among the computer
users, many new methods of social communication has
started.
Most famous methods are
•Message boards(ex:-)

6. •Chat rooms (ex:- yahoo chat, msn chat)

7. People wanted something more sophisticated to interact with.
Then… Social Media era has started.
But, those days, it’s all about extending your network.

8. Invention of
WEB 2.0
More collaboration between end users

9. MySpace – The Oldest of the Modern Social Media Era
MySpace was started in 2003. It is the oldest of
the modern social media era…

11. In 2004, Facebook has started
Facebook has started in 2004 as a student’s
project of Harvard university.

12. In 2005, YouTube has started

13. In 2006, Twitter has started

14. WHY SOCIAL MEDIA?
• Social Media is a logical extension
• It’s something we have doing for centuries
• Only the medium and the technology is changed
• It’s really fast
• It’s updating 24/7
• There are minimal boundaries
• It’s a mass communication tool
• There are new opportunities to tackle
Basically, Nowadays, you can reach it from anywhere,
anyway at anytime for a low cost (most of the time –
FREE!)
By Dakshina

15. Among above… see the NUMBERS!!!
Below is some statistical data of few major social media tools
as of beginning of the year 2012.
Facebook
800 million ACTIVE users!
3.5 billion content sharing in a week.
Twitter
100 million ACTIVE users!
340 million tweets(status updates) daily.
YouTube
Every minute, 60 hour of video is uploaded.
490 million+ viewers.
LinkedIn
135 million+ ACTIVE users!
Growing at a rate of 1 million users per 12 days.

16. KS
OR
W
DIA
ME
L
CIA
SO
W
HO
How word of mouth works

17. PR
OS
AN
D
How social media works
CO
NS
OF
SO
CIA
L
ME
DIA

18. Basically, in Social Media,
Sharing is Everything!
But,
Be Careful with what
you are Sharing!

19. CONS OF SOCIAL MEDIA
• Social Media is really fast. Therefore anything
you have shared mistakenly, will take only few
seconds to spread all over the world.
• Security is an issue in social media. Most of the
security vulnerabilities have in the IT field, also
applicable to social media (ex:- various kinds of
hacker attacks etc…).
• Social media is really addictive.
• You meet various kind of people. So you can’t
trust the other end 100%.
By Dakshina

20. BRAND BUILDING WITH SOCIAL MEDIA
Let’s see how a brand can build its reputation
over the internet in the traditional way and the
modern way.
By Dakshina

21. The Traditional Way of Online Branding
Website Email Support Few other
Campaigns Forums tools

22. The Modern Way of Online Branding
Website Email Support Few other
Campaigns Forums tools
Social Media Channels….

23. Areas we can target with social media branding
1. Sales
2. Partnerships
3. Community Involvement
4. Recruiting
5. Public Relations
6. Investor Communication

24. Social media brand building consists 4 major steps
1. Establish goals
a) Establish your goals including what kind of
product/business/presence you want to
promote.
b) Determine your objectives.
c) Identify your audience
2. Listen
a) Listen what people talk.
b) Study the current trends.
c) Read the statistics.

25. Social media brand building consists 4 major steps
4. Build
a) Set up your home base.
b) Choose your social media channels.
c) Link them all with your home base.
5. Engage
Now you’re ready. Time to get some work done.

26. Social media is not controlling
Your followers.
It’s about building relationships
with them.

27. Therefore, you have to be really
cautious when working with
Social media brand building.
If you do it RIGHT, you’ll gain many new
opportunities.
If you do it WRONG, it may be the end of
your/your business’s reputation.

28. FEW SOCIAL MEDIA STORIES
• Australia’s Tourism
This campaign was directed through Facebook and got
over 375,000 users to the official web site.
• My Starbucks Idea
A campaign headed by the Starbucks to give a chance to
their customers to suggest how to improve their products
and services.
• Dell’s Campaign
Dell has reached their customers through social media
channels and has earned over one million dollars as
revenue.
By Dakshina

29. Right…That’s Global.
What about Sri Lanka?

30. FEW LOCAL SOCIAL MEDIA STORIES
• Mobitel and Dialog
Both Mobitel and Dialog are using social media channels
extensively to improve their brand building customer
support.
• Perera and Sons
Perera and Sons bakers is a great example of how to use
social media to advertise their products and building a
close relationship with their customers.
• Ada Derana
Ada derana – a premiere news channel in Sri Lanka is
using twitter to distribute their news quickly among the
followers.
By Dakshina

31. Do you remember this?
Picture courtesy @malinthe

32. These pictures are from the train accident which happened
on 17th September 2011 at Alawwa.
So what’s special about them?
• These were taken from a passenger who was travelling in
the exact train using a mobile phone.
• These pictures hit the internet through twitter within 5
minutes - even before the news channels report the
incident.
So,
Are you feeling the power of social media?

33. WHAT EXISTS OUT THERE?
OK. Since you are having some idea about social media, let’s
get some experience by using few social media services.
But What we are going to use?
By Dakshina

34. There are thousands of social media services out there.
We are going to use few of most popular services.

35. INTRODUCTION TO TWITTER
By Dakshina

36. INTRODUCTION TO LINKEDIN
By Dakshina

37. INTRODUCTION TO FOURSQURE
By Dakshina

38. OPENARC’S APPROACH TO SOCIAL MEDIA MARKETING
Website Blog
www.openarc.lk www.openarc.lk/blog
Facebook Twitter YouTube LinkedIn
By Dakshina

39. Official OpenArc Social Media Channels
http://facebook.com/openarc
http://twitter.com/openarc
http://youtube.com/openarclk
www.linkedin.com/company/openarc-systems-management-pvt-ltd-

40. OPENARC’S APPROACH TO SOCIAL MEDIA MARKETING
We will be sharing followings over our social media channels
• Events
• Career opportunities
• Photographs
• Announcements
• And many other things….
By Dakshina

41. So,
Help us to reach more by
following us and sharing our
content.

42. Q&A
Thank You!
Any Questions?
By Dakshina