Artists use logos and motifs to promote themselves and make their brand easily recognizable. Logos help consumers differentiate artists' products and help the artists become recognizable brands. They project professionalism in the industry and help artists stand out from one another. Fans learn to associate logos with certain artists, helping the artists get noticed by wider audiences.

2. Why do artists use motif’s and logos?
• It is very common to see that all artists/bands often have a logo attached
to their name. This is significant in defining artists from other artists,
making them appear as individuals.
• Artists usually use custom logo designs which can project professionalism
in to the industry commonly used to make other artists jealous and seem
less professional.
• Having a logo also helps consumers differentiate certain artists products
from other artists on the basis the products are different.
• It also helps the artists/bands become a brand as well as just a band
because they can produce merchandise with their logo on so it can be
seen and recognised everywhere.
• But basically artists do use their logos to promote themselves and their
band so people will know who they are and they then get noticed by other
audiences as well as the one targeted specifically at their music.

3. What is a Motif and Logo?
• Logo Definition:
• A symbol or other small design adopted by an
organization to identify its products, uniform,
vehicles, etc.
• Motif Definition:
• A decorative image or design, especially a
repeated one forming a pattern and/or a
dominant or recurring idea in an artistic work.

4. Red Hot Chili Peppers
What does this logo mean?
The Red Hot Chili Peppers’ symbol started simply as something
singer Anthony Kiedis once scrawled on a piece of paper, and is
often referred to as the ‘Star of Affinity’ or the ‘Star of Infinity’ but
Kiedis, however, has a much more endearing nickname for the
eight-pronged asterisk ‘The Angels Arsehole’ it was just a logo that
was made up at the last minute before a gig where they wanted to
sell merchandise to fans. But other fans believe it symbolises
controlled chaos which fits the band well.
The logo is used in all
Red Hot Chili
Peppers
merchandise and
albums and posters.

5. NIRVANA
What does this logo mean?
There has been many theories associated with the meaning of the Nirvana logo.
The first theory here is that many people believe and agree that the logo was
drawn by the main band member Kurt Cobain and made it’s first appearance on
a flyer for the release party of the album ‘Nevermind’ in 1991. But also other
people believe that it was drawn by Kurt Cobain whilst he was stoned in his
apartment. Also enough theory is that it was taken from the Marquee of a strip
club in Seattle. There has never been a accurate reason behind the logo for
Nirvana but it is seen all over the UK & America as a legendary symbol for the
band and is very well known by most ages, this conforms to the reasons as to
which bands use logos because audiences then know their band anywhere.
Nirvana was known for
stamping their logo on
everything they could
think of. It is still seen up
to this day on lots of
high street clothing, it is
used on their
merchandise, posters
and albums.
This is the
back of the
first piece of
merchandise
created by the
band, the logo
first featured
on the front
of this t-shirt.

6. Ed Sheeran
What does this logo mean?
Ed Sheeran openly admitted on twitter that he feels like he doesn’t
have a significant meaning behind the logo he uses to promote himself.
He posted on twitter ‘People ask me what the significance in the paw
print is. I don’t have an answer so I tell them it’s tiger blood. They don’t
get it’ so he has never actually defined why he uses it but it is a well
known logo for this artist and everyone knows him by seeing this logo.
It is used a lot in many forms especially on his merchandise this logo
always appears a lot on his clothing. Ed Sheeran actually has his logo
tattooed on to his arm, this is iconic and symbolic and people recognise
this logo anywhere and automatically assume it is Ed Sheeran.
Ed Sheeran
merchandise is
known for using his
logo all over the
clothing.
Ed Sheeran’s logo also features on
his album because it is well known
by fans but also the general public.

7. Prince
What is the meaning behind this logo?
Prince for much of the 1990’s, the pop singer, songwriter and musician Prince
changed his name to what he referred to as ‘an unpronounceable symbol’ the
symbol is combined elements of astrological symbols for males and females in a
form that resembled a scepter. Prince was frustrated with Warner Bros., his
record label at the time, for asking him to release fewer albums to avoid flooding
the market. Rolling Stone reports that, frustrated at not being able to get out of
his recording contract, Prince retaliated with the name change. When journalists
complained about the difficulty of reporting on him, he relented and allowed
them to refer to him as "The Artist Formerly Known as Prince." When his
contract expired in 2000, he reverted to his former and legal name, Prince. So his
logo started to represent him without the use of his name. So audiences started
to only know Prince by his logo and not use his name to associate him with
things.
His merchandise only features the logo
and no mention of his name to keep his
identity covered and only people who
listen to his music will understand the
symbolisation he uses. Also he used the
logo on his albums as a symbol to present
himself.

8. • Overall, we can conclude that all artists have their own
logos and motif’s based upon their own genres. They use
them so we can easily distinguish them from other artists
and it becomes personal to them. I will be using a motif
and logo within my didgi-pack because it is seen as a
convention to artists and is used for albums, posters and
merchandise so they become well known and easy to
recognise.
Rihanna’s
motif.
Two-Door
Cinema Club
logo & Motif.Taylor Swift
Motif.
The Rolling Stone’s logo and motif
known and used famously
everywhere.