1. X-CHANGE Social networking, recruitment and retention

2. Internet usage 15.3 million web users penetration >50% Global web population exceeds 1.3 billion Mobile phone subscribers by 2010 – 4 billion

4. The corporate website is where good content goes to die .

5. Four categories of online social networks* PEOPLE BASED Linkedin SPECIAL INTEREST Wikipedia VIRTUAL WORLDS Second Life CONTENT BASED YouTube *Source: Datamonitor analysis, 2008

7. STEP ONE STEP TWO 12 September ‘04 First posting on blog 23 September ‘04 Product recall and settlement of lawsuit

8. Australia’s generational profile Source: McCrindle Research and the ABS, 2008

9. Digital natives and digital immigrants

10. Australian membership of online social networks 4.8 million 11.5 million

11. Social networking Do you or your company use social media to support recruitment activity? 78% 1 28% 2 1. Jobvite Inc, 2008 2. Chandler Macleod, 2008

12. Which social media sites? Source, Jobvites Inc, 2008 1 2 3 4 5 6 Linkedin 80% Facebook 36% Jobster 17% MySpace 13% Ning 6% Second Life 1%

13. How do you use social media? Source, Jobvites Inc, 2008

14. Candidate attraction What percentage of candidates at your company come from social and professional networks? 23% 16% 14% 12% 4% 9% 4% 1% 2% Source, Jobvites Inc, 2008

15. Application success rates Is the percentage of hires from social networks changing?

16. Engaging with social networks © Daemon Group 2008