A seminar presentation by Daemon Group outlining how an organisation could approach digital media and begin to take their stakeholder engagement from communication to conversation.

1. Web 2.0: From Communication to Conversation

2. Internet usage 15.3 million web users penetration >50% Global web population exceeds 1.3 billion Mobile phone subscribers by 2010 – 4 billion

4. Internet usage and penetration Source: www.internetworldstats.com INTERNET USAGE Millions of users INTERNET PENETRATION Percentage of population

5. Time taken to penetrate to 50 million users Radio TV Web 13 years 38 years 4 years

6. The corporate website is where good content goes to die .

7. Web 2.0 and social media

9. Four categories of online social networks* PEOPLE BASED Linkedin SPECIAL INTEREST Wikipedia VIRTUAL WORLDS Second Life CONTENT BASED YouTube *Source: Datamonitor analysis, 2008

10. There are 37 million registered users of Facebook

11. There are 106 million registered users of MySpace

12. If MySpace were a country it would be the 11 th largest in the world (between Japan and Mexico)

13. The average MySpace page is visited 30 times each day

14. Globally one new blog is created every second of every day

15. STEP ONE STEP TWO 12 September ‘04 First posting on blog 23 September ‘04 Product recall and settlement of lawsuit

16. Australia’s generational profile Source: McCrindle Research and the ABS, 2008

17. Digital natives and digital immigrants

18. Welcome to Generation C The web population as a whole Producers 1% Prosumers 1% Consumers 90% Consumers 55% Prosumers 30% Producers 15% Generation C

19. 77% of 16-29 years olds would rather live without TV than live without the internet New Paradigm, 2008 Image: Terry’s Chop Shop

20. Share of population which uses social networking

21. Australian membership of online social networks 4.8 million 11.5 million

22. Digital engagement strategy © Daemon Group 2008

24. Digital engagement strategy © Daemon Group 2008

26. Digital engagement strategy © Daemon Group 2008

28. How do your audience want to review content? Read? Listen? Watch?

29. So how can your organisation go from Communication to Conversation using the participative web?

44. 93% of Chinese kids aged under 14 have at least one friend online that they have never actually met

45. What’s your favourite thing?

46. www.daemondigital.com