1. Australia loved the
hangover but how did
we turn its Facebook
page into a thriving
community?

2. Yeah...
that’s not
gonna
Our challenge: happen.
•• Develop and
implement a
6 week campaign
to sell DVDs and
create a strong
foundation for
a longer term
engagement
•• Campaign a
fast turnaround
implementation
to meet the DVD
launch date on
a tight budget

3. and what did we achieve?

4. At the conclusion of the campaign 53,664
Australians were fans of The Hangover

5. A competition
which received
entries from
1.15% of fans
with the entry
photos being
viewed almost
20,000 times.

6. This content
included footage
from the movie
and behind the
scenes clips
which received
over 7,000 views.
Content and updates shared through the Facebook page
generated almost 7.5m impressions in news feeds...

7. and an average daily
interaction of 2.34% of
fans ensured that an
interested and engaged
community was handed
back to Warner Bros, ready
for the next stage of the
communications strategy.

8. So how’d
we do it?
Contact us
to find out.

9. twosocial.com