Latest Social Media metrics from comScore World Metrics and the change in those metrics over the preceeding 12 months.

1. Global Social Media usage metrics Lies, damned lies and statistics

2. Social Media users as a percentage of all Internet users Source: comScore World Metrix 67% of Internet users engage with Social Media

3. Top five Social Media sites by unique visits Top 5 social media sites by unique visits shown against the Internet population as a whole. 132,105,000 unique visits 117,582,000 unique visits 56,367,000 unique visits 37,080,000 unique visits 34,028,000 unique visits Source: comScore World Metrix

4. Change in visits to top Social Media sites Percentage change in unique visits to top five social media sites over previous 12 months Source: comScore World Metrix

5. Dominance of Facebook and MySpace Facebook and MySpace combined equate to 43% of the social media audience by unique visitors Source: comScore World Metrix

6. Internet versus Social Media growth 11% 25% Source: comScore World Metrix Annual growth in unique visitors

7. Social Media users by global region Source: comScore World Metrix 34.55% 28.47% 22.61% 9.17% 5.20% Based upon unique visitors in June 2008

8. Growth in Social Media by Global region Source: comScore World Metrix Annual growth in unique visitors to June 08 23% 35% 9% 33% 66%

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