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Recruitment And Social Media
- 1. Recruitment and Social Media www.daemondigital.com
- 2. The economic cycle has shifted… www.daemondigital.com
- 3. Why we have always used job boards? • A proven model • Cost effective medium • Large scale audience • Speed • Their marketing and advertising budget • Traffic and reach www.daemondigital.com
- 4. Time to punch above your weight www.daemondigital.com
- 6. Social Media users as a percentage of all Internet users 67% of Internet users engage with Social Media Source: comScore World Metrix www.daemondigital.com
- 7. Social Media users by global region 5.20% 9.17% 34.55% 22.61% 28.47% Asia Pacific Europe North America Latin America Mid East/Africa Based upon unique visitors in June 2008 Source: comScore World Metrix www.daemondigital.com
- 8. Global use of Social Media s k or tw os ne ot s ph og al SS ci bl ad R so d o se ea se pl U U R U 57.3% 52.2% 33.7% 72.8% 82.9% 63.2% 54.8% 45.2% H D Vi W av ow si at ta e c nl h co oa ph vi m d de ot m po o o en dc sh cl te ip as ar d s in ts on on g lin si bl te e og s www.daemondigital.com Source: UM Wave 3
- 9. The opportunity in context 29.8m 61.0m 0.26m 5.4m 17.8m 3.7m 72.9% 5.1m www.daemondigital.com Source: UM Wave 3
- 10. Social Media 62% 47.4% read 29.0% post write 77.0% Imagery Blogging watch No14 Micro Sydney* 28.2% Video upload blogging Podcasting RSS 24.6% 40.2% feed listen Forums Widgets Chat Networks 74% 21.1% message belong Source: UM Wave 3 *Twitter Grader www.daemondigital.com
- 11. First things first, this is not about the applications www.daemondigital.com
- 12. What do organisation’s want to achieve? Use Social Media to listen Use Social Media to ask questions Use Social Media to extend your contacts Use Social Media to drive your existing contacts Use Social Media to sell your IP Use Social Media to sell your products or services www.daemondigital.com
- 13. What can you achieve in a recruitment context? Use Social Media to listen Use Social Media to ask questions Use Social Media to extend your contacts increase candidate pull Use Social Media to drive your existing strengthen client contacts Use Social Media to sell your IP your IP demonstrate Use Social Media to pre sell your services www.daemondigital.com
- 14. 00 Month 0000 (View > Header & Footer)
- 24. 72.8% of internet users read blogs and globally one new blog is created every second of every day www.daemondigital.com
- 25. More consumers are using blogs to help them make decisions www.daemondigital.com
- 26. Recruitment is being used to position brands www.daemondigital.com
- 27. Social Media applications are being used to rate and compare employers… www.daemondigital.com
- 28. … and determine cultural fit … www.daemondigital.com
- 29. … and extend internal initiatives, like the referral scheme, to an external audience. www.daemondigital.com
- 30. Presentation available at daemondigital.com and follow us @daemondigital www.daemondigital.com