3. 1 in every 4.5 minutes online is
spent on Social Media
Nielsen Australia Online
4. 1.3 billion
312 million
1.2 billion
850 million
Source: Facebook
5. 1 in every 8 people in the world
has a Facebook account
6. During this 45 minute presentation …
… on Facebook …
• 2,250,000 links will be shared;
• 3,339,000 events invites will be sent out;
• 3,570,750 wall posts will be made;
• 4,164,750 status updates will be posted;
• 4,437,000 friend invites will be accepted;
• 6,111,000 photos will be uploaded; and
• 22,968,000 comments will be posted.
7. Australia on Facebook
• 10,659,580 Australian’s with Facebook accounts
• 50.13% of the total population
• 62.58% of regular Australian internet users
• Only 0.15% lower penetration than the US
Source: Socialbakers.com
22. Social Media source
Total Social media hires in 2011 955
Sourced from Twitter 45
Started an application from Twitter (6.6% conversion) 681
Sourced from Facebook 226
Started an application in Facebook (5.8% conversion) 3,926
Sourced from an SMS 84
Started an application having received an SMS (8.4% conversion) 1,004
Sourced from Mobile site 600
Started an application through a Mobile device (7.6% conversion) 7,919
26. What do you want to achieve?
Use Social Media to listen to talent
Use Social Media to ask questions
Use Social Media to engage with people you know
Use Social Media to substantiate your EVP
Use Social Media to develop your pipeline
Use Social Media to actively hire new staff