SlideShare ist ein Scribd-Unternehmen logo

Digital Brand Alignment Strategy

•
•
TWO Social
TWO Social

A simple strategy to enable organisations to manage and align their reputation management strategy in the digital arena with traditional brand management activity.

BusinessKunst & Fotos
1 von 2
Daemon Digital Digital brand alignment strategy
© Daemon Group 2008

Empfohlen

From Digital Strategy to Brand Mastery by Wilas
From Digital Strategy to Brand Mastery by WilasFrom Digital Strategy to Brand Mastery by Wilas
From Digital Strategy to Brand Mastery by WilasNBC Digital Forum
 
Digital Strategy For Brand Marketers
Digital Strategy For Brand MarketersDigital Strategy For Brand Marketers
Digital Strategy For Brand Marketersdelissat
 
Digital Brand Strategy for Michael Kors
Digital Brand Strategy for Michael KorsDigital Brand Strategy for Michael Kors
Digital Brand Strategy for Michael KorsMegan Ricica
 
Fachveranstaltung Digital Marketing – Besticht mit aktuellen, personalisierte...
Fachveranstaltung Digital Marketing – Besticht mit aktuellen, personalisierte...Fachveranstaltung Digital Marketing – Besticht mit aktuellen, personalisierte...
Fachveranstaltung Digital Marketing – Besticht mit aktuellen, personalisierte...Namics – A Merkle Company
 
Digital Storytelling For Brands
Digital Storytelling For BrandsDigital Storytelling For Brands
Digital Storytelling For BrandsLynne d Johnson
 
Why Every Brand Needs A F***g Digital Agency To Re-Connect With The Consumer
Why Every Brand Needs A F***g Digital Agency To Re-Connect With The ConsumerWhy Every Brand Needs A F***g Digital Agency To Re-Connect With The Consumer
Why Every Brand Needs A F***g Digital Agency To Re-Connect With The ConsumerMatthias Schrader
 
Native Advertising: Wie Werbung in Sozialen Netzwerken tickt. Von Gnocchi Gmb...
Native Advertising: Wie Werbung in Sozialen Netzwerken tickt. Von Gnocchi Gmb...Native Advertising: Wie Werbung in Sozialen Netzwerken tickt. Von Gnocchi Gmb...
Native Advertising: Wie Werbung in Sozialen Netzwerken tickt. Von Gnocchi Gmb...Gnocchi / Digital Marketing
 
2 s slideshare_james squire
2 s slideshare_james squire2 s slideshare_james squire
2 s slideshare_james squireTWO Social
 

Empfohlen

From Digital Strategy to Brand Mastery by Wilas
From Digital Strategy to Brand Mastery by WilasFrom Digital Strategy to Brand Mastery by Wilas
From Digital Strategy to Brand Mastery by WilasNBC Digital Forum
 
Digital Strategy For Brand Marketers
Digital Strategy For Brand MarketersDigital Strategy For Brand Marketers
Digital Strategy For Brand Marketersdelissat
 
Digital Brand Strategy for Michael Kors
Digital Brand Strategy for Michael KorsDigital Brand Strategy for Michael Kors
Digital Brand Strategy for Michael KorsMegan Ricica
 
Fachveranstaltung Digital Marketing – Besticht mit aktuellen, personalisierte...
Fachveranstaltung Digital Marketing – Besticht mit aktuellen, personalisierte...Fachveranstaltung Digital Marketing – Besticht mit aktuellen, personalisierte...
Fachveranstaltung Digital Marketing – Besticht mit aktuellen, personalisierte...Namics – A Merkle Company
 
Digital Storytelling For Brands
Digital Storytelling For BrandsDigital Storytelling For Brands
Digital Storytelling For BrandsLynne d Johnson
 
Why Every Brand Needs A F***g Digital Agency To Re-Connect With The Consumer
Why Every Brand Needs A F***g Digital Agency To Re-Connect With The ConsumerWhy Every Brand Needs A F***g Digital Agency To Re-Connect With The Consumer
Why Every Brand Needs A F***g Digital Agency To Re-Connect With The ConsumerMatthias Schrader
 
Native Advertising: Wie Werbung in Sozialen Netzwerken tickt. Von Gnocchi Gmb...
Native Advertising: Wie Werbung in Sozialen Netzwerken tickt. Von Gnocchi Gmb...Native Advertising: Wie Werbung in Sozialen Netzwerken tickt. Von Gnocchi Gmb...
Native Advertising: Wie Werbung in Sozialen Netzwerken tickt. Von Gnocchi Gmb...Gnocchi / Digital Marketing
 
2 s slideshare_james squire
2 s slideshare_james squire2 s slideshare_james squire
2 s slideshare_james squireTWO Social
 
2 s slideshare_elastoplast india
2 s slideshare_elastoplast india2 s slideshare_elastoplast india
2 s slideshare_elastoplast indiaTWO Social
 
Hangover - Case Study
Hangover - Case StudyHangover - Case Study
Hangover - Case StudyTWO Social
 
The Hangover - Case Study
The Hangover - Case StudyThe Hangover - Case Study
The Hangover - Case StudyTWO Social
 
ROI in Social Media
ROI in Social MediaROI in Social Media
ROI in Social MediaTWO Social
 
Beyond Facebook - Social Networks you should know about | TWO Social
Beyond Facebook - Social Networks you should know about | TWO SocialBeyond Facebook - Social Networks you should know about | TWO Social
Beyond Facebook - Social Networks you should know about | TWO SocialTWO Social
 
Two Social Timelines
Two Social TimelinesTwo Social Timelines
Two Social TimelinesTWO Social
 
HR and Social Media
HR and Social MediaHR and Social Media
HR and Social MediaTWO Social
 
Social Media #fails
Social Media #failsSocial Media #fails
Social Media #failsTWO Social
 
Facebook Do you have to Like it?
Facebook Do you have to Like it?Facebook Do you have to Like it?
Facebook Do you have to Like it?TWO Social
 
HR and Social Media 041011
HR and Social Media 041011HR and Social Media 041011
HR and Social Media 041011TWO Social
 
PwC_GrowingFamily
PwC_GrowingFamilyPwC_GrowingFamily
PwC_GrowingFamilyTWO Social
 
PwC_GrowingCareer
PwC_GrowingCareerPwC_GrowingCareer
PwC_GrowingCareerTWO Social
 
Employer Brand and Social Media
Employer Brand and Social MediaEmployer Brand and Social Media
Employer Brand and Social MediaTWO Social
 
Daemon Within guide to alumni Facebook pages
Daemon Within guide to alumni Facebook pagesDaemon Within guide to alumni Facebook pages
Daemon Within guide to alumni Facebook pagesTWO Social
 
Risk and reward 220410
Risk and reward 220410Risk and reward 220410
Risk and reward 220410TWO Social
 
Twitter 101
Twitter 101Twitter 101
Twitter 101TWO Social
 
Twitter 101
Twitter 101Twitter 101
Twitter 101TWO Social
 
How social media has changed the way we engage on the web
How social media has changed the way we engage on the webHow social media has changed the way we engage on the web
How social media has changed the way we engage on the webTWO Social
 
HR and Social Media 150410
HR and Social Media 150410HR and Social Media 150410
HR and Social Media 150410TWO Social
 
Risk & Reward In Social Media
Risk & Reward In Social MediaRisk & Reward In Social Media
Risk & Reward In Social MediaTWO Social
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 

Weitere ähnliche Inhalte

Mehr von TWO Social

2 s slideshare_elastoplast india
2 s slideshare_elastoplast india2 s slideshare_elastoplast india
2 s slideshare_elastoplast indiaTWO Social
 
Hangover - Case Study
Hangover - Case StudyHangover - Case Study
Hangover - Case StudyTWO Social
 
The Hangover - Case Study
The Hangover - Case StudyThe Hangover - Case Study
The Hangover - Case StudyTWO Social
 
ROI in Social Media
ROI in Social MediaROI in Social Media
ROI in Social MediaTWO Social
 
Beyond Facebook - Social Networks you should know about | TWO Social
Beyond Facebook - Social Networks you should know about | TWO SocialBeyond Facebook - Social Networks you should know about | TWO Social
Beyond Facebook - Social Networks you should know about | TWO SocialTWO Social
 
Two Social Timelines
Two Social TimelinesTwo Social Timelines
Two Social TimelinesTWO Social
 
HR and Social Media
HR and Social MediaHR and Social Media
HR and Social MediaTWO Social
 
Social Media #fails
Social Media #failsSocial Media #fails
Social Media #failsTWO Social
 
Facebook Do you have to Like it?
Facebook Do you have to Like it?Facebook Do you have to Like it?
Facebook Do you have to Like it?TWO Social
 
HR and Social Media 041011
HR and Social Media 041011HR and Social Media 041011
HR and Social Media 041011TWO Social
 
PwC_GrowingFamily
PwC_GrowingFamilyPwC_GrowingFamily
PwC_GrowingFamilyTWO Social
 
PwC_GrowingCareer
PwC_GrowingCareerPwC_GrowingCareer
PwC_GrowingCareerTWO Social
 
Employer Brand and Social Media
Employer Brand and Social MediaEmployer Brand and Social Media
Employer Brand and Social MediaTWO Social
 
Daemon Within guide to alumni Facebook pages
Daemon Within guide to alumni Facebook pagesDaemon Within guide to alumni Facebook pages
Daemon Within guide to alumni Facebook pagesTWO Social
 
Risk and reward 220410
Risk and reward 220410Risk and reward 220410
Risk and reward 220410TWO Social
 
How social media has changed the way we engage on the web
How social media has changed the way we engage on the webHow social media has changed the way we engage on the web
How social media has changed the way we engage on the webTWO Social
 
HR and Social Media 150410
HR and Social Media 150410HR and Social Media 150410
HR and Social Media 150410TWO Social
 
Risk & Reward In Social Media
Risk & Reward In Social MediaRisk & Reward In Social Media
Risk & Reward In Social MediaTWO Social
 

Mehr von TWO Social (20)

2 s slideshare_elastoplast india
2 s slideshare_elastoplast india2 s slideshare_elastoplast india
2 s slideshare_elastoplast india
 
Hangover - Case Study
Hangover - Case StudyHangover - Case Study
Hangover - Case Study
 
The Hangover - Case Study
The Hangover - Case StudyThe Hangover - Case Study
The Hangover - Case Study
 
ROI in Social Media
ROI in Social MediaROI in Social Media
ROI in Social Media
 
Beyond Facebook - Social Networks you should know about | TWO Social
Beyond Facebook - Social Networks you should know about | TWO SocialBeyond Facebook - Social Networks you should know about | TWO Social
Beyond Facebook - Social Networks you should know about | TWO Social
 
Two Social Timelines
Two Social TimelinesTwo Social Timelines
Two Social Timelines
 
HR and Social Media
HR and Social MediaHR and Social Media
HR and Social Media
 
Social Media #fails
Social Media #failsSocial Media #fails
Social Media #fails
 
Facebook Do you have to Like it?
Facebook Do you have to Like it?Facebook Do you have to Like it?
Facebook Do you have to Like it?
 
HR and Social Media 041011
HR and Social Media 041011HR and Social Media 041011
HR and Social Media 041011
 
PwC_GrowingFamily
PwC_GrowingFamilyPwC_GrowingFamily
PwC_GrowingFamily
 
PwC_GrowingCareer
PwC_GrowingCareerPwC_GrowingCareer
PwC_GrowingCareer
 
Employer Brand and Social Media
Employer Brand and Social MediaEmployer Brand and Social Media
Employer Brand and Social Media
 
Daemon Within guide to alumni Facebook pages
Daemon Within guide to alumni Facebook pagesDaemon Within guide to alumni Facebook pages
Daemon Within guide to alumni Facebook pages
 
Risk and reward 220410
Risk and reward 220410Risk and reward 220410
Risk and reward 220410
 
Twitter 101
Twitter 101Twitter 101
Twitter 101
 
Twitter 101
Twitter 101Twitter 101
Twitter 101
 
How social media has changed the way we engage on the web
How social media has changed the way we engage on the webHow social media has changed the way we engage on the web
How social media has changed the way we engage on the web
 
HR and Social Media 150410
HR and Social Media 150410HR and Social Media 150410
HR and Social Media 150410
 
Risk & Reward In Social Media
Risk & Reward In Social MediaRisk & Reward In Social Media
Risk & Reward In Social Media
 

Kürzlich hochgeladen

FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxmbikashkanyari
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 

Kürzlich hochgeladen (20)

FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 

Digital Brand Alignment Strategy