5. Exclusive blogs
from Jared Ingersoll,
head chef at Dank
Street Depot did just
that, with exclusive
and unique recipes
matched to Squire’s
craft beers.
6. Placed with SBS Food and Qantas Travel Insider, the recipe blogs were viewed nearly
9,000 times and recipe downloads amounted to 25% of all traffic during the campaign.
7. The strategy
has helped us
educate more
people about
the exciting
possibilities of
matching beer
with food.
••
Tony Jones
Chief Brewer, James Squire
