Textalytics, Meaning as a Service, presentation delivered by Daedalus at LT-Innovate Summit 2013 (Brussels, 27 June 2013).
Textalytics is now MeaningCloud http://www.meaningcloud.com/
2. Textalytics by Daedalus: Meaning as a Service
Automatic extraction of knowledge items
from non-structured, multilingual, multimedia content
Sentiment
Topics
Facts
ConceptsOrganizations
People
Semantic
Processing
Multilingual: Spanish (several languages),
English, French, Italian…
Multimedia: Text, speech, video
Scope: Content + Data Analytics
Daedalus: what we do
3. Textalytics by Daedalus: Meaning as a Service
Selected industries/customers:
Media & Publishing
Information Services & Localisation
Telecommunications
Others: Defence, Energy,
Public Administration
Daedalus: what we do
Business model: B2B, custom solutions, on-premises delivery
Other Brands: Sentimentalytics
4. Textalytics by Daedalus: Meaning as a Service
Competing in international LT markets
It’s tough…!
Big vendors
Niche players
Technology adoption
Market presence
Need to explore new business models
API (Application Programming Interface)
5. Textalytics by Daedalus: Meaning as a Service
Exploring the API business model
Experiments in the real market
¿How to foster adoption and usage?
…Some unexpected learnings
6. Textalytics by Daedalus: Meaning as a Service
What do our customers need?
Quick results…
(time-to-market)
…but without needing to be
experts in technology
7. Textalytics by Daedalus: Meaning as a Service
… But application scenarios are very different
E.g.:
Twitter vs. News?
Intelligence vs. Brand Monitoring?
8. Textalytics by Daedalus: Meaning as a Service
Combine the best of two worlds
A new value proposition is needed
For ALL Developers
High-level, application specific
Semantic APIs
Functionality closer to the Business
Preconfigured pipelines, linguistic
resources
SDK, plug-ins
Community …
Plug-and-Play
For Developers with a high
knowledge of NLP, etc.
Plain Linguistic API: POS, NER…
Do It Yourself
9. Textalytics by Daedalus: Meaning as a Service
Our brand new Semantic APIs: Textalytics
Register at http://textalytics.com
10. Textalytics by Daedalus: Meaning as a Service
Our new brand for Semantic APIs
Not your typical Semantic API
High-level Semantic APIs, optimized for application scenarios
Core API (building blocks)
Now live!
Topics
Sentiment
Classif.
Cluster
POS
Configuration and
Linguistic Resources
Configuration and
Linguistic Resources
Configuration and
Linguistic Resources
Media
Analysis API
Semantic
Publishing API
…
11. Textalytics by Daedalus: Meaning as a Service
- Why “Meaning as a Service”?
Extracts meaning from non-structured content
• Entities, concepts, opinions, facts, relationships…
Functionality is packaged in a business-meaningful way
• High-level, application specific APIs
16. Textalytics by Daedalus: Meaning as a Service
Textalytics roadmap
Media Analysis (Social + Traditional) API
• Brand monitoring
• Sentiment analysis
• Buying signals
• Reputation analysis
Core API
• Topics
• Classification
• Polarity
• Open data
• Lemmatization
• PoS
Semantic Pubishing API
• Content tagging
• Content enrichment
• Proofreading
Financial Analysis API
• Financial statement analysis
• Social media market prediction
July 2013 Oct. 2013 Dec. 2013
17. Textalytics by Daedalus: Meaning as a Service
Why use Textalytics?
Conclusions
Powerful
High-level functionality
Targeted to specific business needs
Multimedia
Multilingual
Convenient
Easy to test & learn
Easy to use & integrate
Easy to pay for
Fast
Time-to-results
Time-to-market
18. Textalytics by Daedalus: Meaning as a Service
Thank you for your attention!
Questions, suggestions, etc.
Antonio Matarranz
Director, Marketing & Sales
amatarranz@daedalus.es
Daedalus, S.A.
Tel: +34 913324301
info@daedalus.es
http://www.daedalus.es
@daedalus_sa