Gamification, these are the rules

1. The “gamified” singularity is
near
Don’t get left behind

2. The catweazle case

3. Gamification
• Gamification is the use of game play
elements[1] for non-game applications
(cfr Wikipedia)

4. Gamification =
• Loyalty program on steroids
• Use game techniques to turbo charge
products and services
• Use rewards and status to drive behaviour
• Turn real life issues into a game like story

5. Gamification
•HYPE

7. Serious is dead

8. The fun quotient
• Everything has the potential to be fun.

9. Everything is fun

10. Even in real life

11. Fun
• Is just another word for learning

12. This is only for young startup
companies right?

13. Can I implement this on any
scenario

14. Player Journey
Master
Expert
Novice

15. Goals

16. Goals is not enough

17. We need rules

18. And feedback

19. Create a playground with
interesting challenges

20. Design for flow

21. Mandatory
• Provide interesting challenges
• Provide goals that are clear, paced and
varied
• Provide juicy feedback
• Beware of unintended behavior (hacking
the system)

22. Player types
Acting
KILLERS Achievers
People Environment
Explorers
Socializers Interacting

23. Player types
Acting
Harras Hack Win Show off
Sabotage Cheat Challenge
Proud
Taunt Compete
People Environment
Help Give Explore
Vote
Hello Like
Greet Share Review
Interacting

24. SAPS

25. Status

26. Access

27. Power

28. Stuff

29. Badges

30. Leaderboards

31. Who is doing this?

32. Example
• Foursquare
• Core activity :

33. Checkin : Earn points
…
….
……
………
……………..
…………………….

34. Badges visualize progress and
suggest goals

35. Mayor rewards loyalty

36. Sharing checkin
• social engagement

37. Deals

38. Gamified brainstorm
• Give 2 votes for the best ideas
• 1 vote = 1 point
• Every INSPIRATION session we will vote
• At the end of the year, the number 1 on
the leaderboard can have the last on the
leaderboard as his personal slave for 1
day, to fetch him coffee, printouts, etc…