NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 1 Slideshow
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#NH1074Ward COM 107 is the Communications and Society class at the S.I. Newhouse School of Public Communications by DR4WARD
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NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 1 Slideshow
- 1. Chapter 1 Mass Communication: A Critical Approach
- 2. News Media and Our Political Process “But as news-media outlets—often subsidiary companies of large entertainment conglomerates— chase ratings and ads, how well are democracy and journalism being served?”
- 4. The Media Storytellers • At their worst, the media’s appetite for telling and selling stories leads them to exploit or misrepresent tragedy. • Hurtle from one event to another • Lose their critical distance • If we can examine and critique the powerful dynamics of the media, we will be better able to monitor the rapid changes going on around us.
- 5. Culture and the Evolution of Mass Communication • Mass media consists of cultural institutions/cultural industries: • Media • Schools • Art • Beliefs
- 6. Eras in Communication • Oral communication • Written communication • Printed communication • Electronic communication • Digital communication
- 8. The Digital Era • Digital communication redefined news and social interaction. • Bloggers have become an important part of the news industry. • Social media like Facebook connect people in a new way.
- 9. Media Convergence in the Digital Era • Media convergence: 1.The merging of content across different media channels 2.Also refers to cross platform, the consolidation of media holdings under one corporation
- 10. The Evolution of a New Mass Medium • Novelty, or development, stage • Entrepreneurial stage • Mass medium stage
- 11. Models of Mass Communication • Linear model • Sender—message—mass media channel—(gatekeepers)—receivers • How does feedback fit into the model? • The cultural model recognizes that individuals bring diverse meaning to messages.
- 12. Figure 1.1 Daily Media Consumption by Platform, 2010 (8- to 18-year-olds) How much media do you consume per day?
- 13. Culture as a Skyscraper • High culture • Low culture • Different media for each, but many people consume both
- 14. Culture as a Map • Culture is an ongoing, changing process. • Accounts for diverse and individual tastes
- 15. Figure 1.3 Culture as a Map
- 16. Cultural Values of the Modern Period • Four key values: • Working efficiently • Celebrating the individual • Believing in a rational order • Rejecting tradition/embracing progress
- 17. Shifting Values in Postmodern Culture • Four features of the postmodern: • Celebrating populism • Diversifying and recycling culture • Questioning science and revering nostalgia • Acknowledging paradox
- 18. Critiquing Media and Culture • Media literacy is a critical, not cynical, approach. • Involves an analysis and interpretation of facts • Encourages YOU to take action to help shape the cultural environment
- 19. Media Literacy and the Critical Process • Description • Analysis • Interpretation • Evaluation • Engagement
- 20. Benefits of a Critical Perspective • Evaluate the standards by which we judge our culture • Recognize the links between cultural expression and daily life • Monitor how well the media serve democratic practices