Big Data vs. Big Regulation in the Quest for Consumer Loyalty. How digital and social media can achieve health and marketing outcomes in a highly regulated environment. * How the Affordable Care Act is forcing health insurers to get more personal, despite the regulatory limits of HIPAA. * Why the largest health insurer in Michigan for 74 years sees social and digital media as vital to its future. *Experiences with digital health tools and e-prescribing in Michigan Newhouse Global Leaders In Digital & Social Media Speaker Series (#NewhouseGLDSM) for Wednesday, February 27 at 6:00 pm at the S.I. Newhouse School of Public Communications at Syracuse University

1. Newhouse Global Leaders in
Digital & Social Media Speaker Series
Big Data vs. Big Regulation in the
Quest for Consumer Loyalty
Andrew Hetzel,VP of Corporate Communications
Wednesday, February 27 at 6:00 pm
Joyce Hergenhan Auditorium
As the Affordable Care Act, HIPAA and other regulations place firm guidelines on what can be shared between health care providers
and their customers, social and digital media are breaking down privacy barriers at an alarming rate. How does the health care industry
keep up with social media while following the rules and regulations? How is social media evolving in the health care world?
Join Andrew Hetzel, the lead of public relations, advertising, marketing communications, employee communications and social media
functions for Blue Cross Blue Shield of Michigan as he explores the constant tug-of-war between big data and big government
regulation and what it means for the healthcare industry.
The Newhouse Global Leaders in Digital and Social Media Speaker Series explores innovative digital and social media engagement from
around the world. Speakers represent leadership in thought and innovation in their fields. Follow the talk on Twitter via
#NewhouseGLDSM.
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