Marketing VinobyVana after my experience on The Apprentice. Vana Koutsomitis, Co-Founder at VinobyVana.

1. Marketing VinobyVana after my
experience on The Apprentice
PRESENTATION: DMX DIGITAL CONFERENCE
March 9, 2016

2. What is the product?
◦ AROMATIZED WINE PRODUCT
Our wine is mixed with natural flavours, making for a refreshing,
innovative drink;
◦ LOW CALORIE
Most glasses of white wine are 135 calories, while reds are on average
150 calories. We have less than 100 calories per glass;
◦ AN APERITIF-STYLE DRINK
Our flavoured wine is comparable to an aperitif. It works well on ice and
can be mixed with spirits or sparkling water for an enhanced experience;
◦ LOW ALCOHOL
We have formulated VinobyVana to have only 8% ABV
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3. Timing
• Using Reality TV exposure to market a
product
• I wanted to bring something new to the UK market
• I filmed the Apprentice from April – June
2015 and it aired Sep – Dec 2015
• 8-10 million viewers per week
• 20k followers on Twitter
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4. The challenges
◦ Breaking into a crowded market
◦ Wine is a very traditional industry
◦ Using media exposure and social media
channels to market the product
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5. What’s our market?
• Focused on the UK market
◦Sales of rose currently worth £646 million in
Britain
◦Sales of rose have risen by 10% in past
decade in the UK
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6. Breaking the mould
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• Wine industry is hundreds of years old
• It is very traditional
• We want to make wine accessible
• Wine shouldn’t be scary or intimidating
• How we are engaging with millennials

7. Our competition
Direct and Implicit competitors focusing on flavored beverages
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8. Marketing approach
Branding
•Our bottle is young, hip and fresh
Social Media
•Engage with wine bloggers, such as Winerist, to
create content around the product
•Utilise #vinobyvana to encourage virality
•Monthly, we conduct competitions to engage
our users and provide giveaways
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9. Choosing partners
Crucial marketing decision
•Keeping brand integrity
•Speed and efficiency
Focus on innovation and
entrepreneurship
•Aligning ourselves with big brands
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10. Major press achieved
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 Daily Mail, Online
 Cosmopolitan, Print
 Woman & Home, Print

11. Staying relevant
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12. Follow me on Twitter
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My handle is :
@vana_cristina