Impact of citizen journalism on traditional media
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The rise of citizen journalism and social media has led many to believe that everyone can be a journalist. However, the document argues that if everyone claims to be a journalist, then the special role and skills of professional journalists become diminished and indistinct. True journalism requires training, expertise, oversight and standards that amateur citizen journalists and social media posters do not necessarily have.
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Impact of citizen journalism on traditional media
- 11. If everyone is a journalist, then no one is a journalist.
Hinweis der Redaktion
- Earth created Alright not far away but OUR galaxy WAS long time ago, 4.54 billion years
- At some point in the last 200,000 years we came along Side note – if the earth 1 hour old we have only been around for the last 4 seconds
- You know who we are, you know what our demographic wants. But do you know who your secondary audience is, in a Tweetable, Shareable world? There’s no control over your content once it has been written and published, whether it is a 4 page editorial on Gaza or a Tweet review about a restaurant. If a 4th grade child knows that Grindr is a valid, however niche, communication network, then surely there’s a lesson to be learned. No one knows who’ll end up reading your content on the internet, especially in a world where two year olds live and breathe digital. Everyone pretends to be someone else online, whether it is the best version of themselves (a humble-bragging, Instagram-filtered Tinder addict), the worst version (an emo, attention seeking troll) or a completely new identity (the escapists, the oppressed and the illegals). Putting on the mask and adopting a new persona works both ways, though. Syndicated articles and shared content takes your stories and puts them in front of people who wouldn’t ordinarily read them. Loyalty to certain newspapers or brands can narrow an audience’s perspective until someone gives them a taste of something new.
- You decide where to start Shorter attention span, huge amounts of data being created We want content across sites and devices We are part of the conversation and want to be spoken TO not at It’s constantly evolving
- Anonymous began as a collective of people who shared content on 4Chan. As soon as the free and easy sharing of content was compromised they changed and fought back, rebelling against the strict control that was placed against them. They were brought together by a love of content and stayed together because of similar morals. A culture grew up around content and went on to change the world. These people, Gen X for the most part, grew into Digital, as opposed to growing up with it. Described as moving together like a flock of birds, taking lead from whoever feels the best equipped to divert the crowd, Anonymous are a lateral hierarchy, with morality and responsiveness leading their direction.
- Gen Y are the much spoken about super demographic. Digital natives, they’re overtaking the Gen X’ers and Baby Boomers as the dominant force in the workplace. They’re changing tradition and expecting culture to fit with their beliefs. Open, honest and experience based life styles call out to the Gen Y’ers. They’re not self-involved and and selfish, as some reports say, they just have different values that shake up the norm and rely on making connections and communicating. This is a power that’s used for both good and evil. This includes getting behind social funding (kickstarter) and crowd-charity awareness (ALS Ice Bucket Challenge), or utilising digital media in the Arab spring – young activists defied autocratic regimes to get their message out there, in multi-media formats, through phones. It’s easy to dismiss Gen Y as being flighty, distracted and selfie-obsessed. Look instead to the power they wield collectively.
- Society is changing. Instead of taking lead from the top down, people are taking matters into their own hands. Collectively content is drawing people together, gathering online, in forums, in Tweets and comments. Harnessing the power of the flock is essential to stay relevant and change with the times. Will you be a bird on the wing and deliver quality, targeted content that’s free from agenda and exudes a powerful, social morality? Content is entering a new age, where we no longer tell people what to hear. They teach us how to listen, and as content producers it is our job to react. Whether our audiences are relaxing with paper or living through a screen, we need to be aware that they’re not always as defined as they once were.
- Sometimes presentation is more important than the actual content. The linkbait in marketing is rarely as salacious as the title promises to be, but it serves as a honeypot to attract a certain type of user. This tactic works across the board, from the Daily Mail’s side bar of celebrity shame, to Sweetie, the 10 year old Filipina paedophile hunter, who has led to the capture of more than 1000 criminals online. While most online experiences aren’t spent talking to a digital avatar, at the end of the day all content is about communication. Knowing how your audiences communicate is crucial. Most of us have anecdotal evidence of children and technology, whether it is beating us on the Xbox or stealing our mobiles for selfies (bad habits start early). The two year old son of one of my friends recently complained that the TV was broken. When he swiped and pinched it, the standard LCD screen wasn’t responsive. It’s easy to forget that while the older generation might struggle with technology, the younger generation struggles just as much without.
- Great storytellers are great listeners Just because we can connect to a consumer across all these devices whenever we want Need to be careful Storytelling does not become Storyyelling We have the tools and platforms to allow us to bring people into the conversation and then listen to what is being said This means we can increase relevance and as a consumer I really have the ability to change the next chapter and be part of the story
- Relaxing with a glossy magazine is now seen as a luxury, in a world where time slips away on a million different things. Every screen shouts and flashes for attention, so even when we’re reading for pleasure, we’re checking emails, looking at social alerts, always uploading and updating like miniature publishing houses. In a world where most people have a camera and social feed or blog to air then opinions, everyone is a journalist. If everyone is a journalist then no one is a journalist.