3. The Beginning: Building communities and conversations that turn consumers into producers of information Case Study: Gannett Local Moms
4. Growth and Success Expanded to 60 local sites Multiple platforms Opportunities and Challenges
5. The Challenge A Scalable, Consistent Architecture Product Enhancements Analytics Across Sites Maximize Revenue Oppty.
6. One Social Media Platform: Ripple6 60 sites converted 20 new markets added Identity, Connections, traveling conversations. Social Analytics: Nationally and Locally Integrated over 1.5 million messages and photos from 60 sources 1 million moms
7. Social M arketing Create O pportunities New R evenue Models User E ngagement
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10. 3. Users Create and Share (Ripple) Content in AND through these personal networks
18. Creating Value for Marketers and Publishers Social Media Services Profiles, Conversations and Connections. Increase visits, PV’s & engagement. Create Relationships Analytics, Word-of-mouth & Consumer-shaped communities. New Revenue Models Social Insights & Social Marketing Innovation