Pontiflex Spotlight

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Business News & Politics

CPL Advertising 5/11/2009 Increased Returns for Advertisers Increased Revenue for Publishers

Agenda ,[object Object],[object Object],[object Object]

How the Online Advertising Market is Changing

Market Dynamics The Online Advertising Market is Growing Source: eMarketer April 2009

Market Dynamics Performance Advertising Growing at Expense of CPM Models “ It’s no secret that CPM advertising delivers poor returns” “ The Internet is more and more a Performance-driven model” ,[object Object],[object Object],- Imran Khan Managing Director, J.P. Morgan

CPM, CPC, CPL Available Online Pricing Models

transparent CPL Advertising to deploy a branding campaign How used

Acquired Interested Consumers Cost-Effectively ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Engaged Acquired Consumers

Branded in Relevant Ways ,[object Object],[object Object],[object Object],[object Object],[object Object]

How Trails.com used CPL advertising to increase online revenue

About Trails.com ,[object Object],[object Object],[object Object],[object Object],[object Object]

Trails.com Increases Online Revenue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Trails.com Increases Online Revenue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ We are delighted with how easily CPL advertising has enabled us to maximize our online advertising revenue. We have transitioned all of our campaigns to Pontiflex.” – Doug Colbeck, GM, Hillclimb Media

About Pontiflex Explosive Revenue Growth; Major Clients: Obama Campaign, Kimberly Clark, eFax, Coldwater Creek, leapfrog Interactive and many others. Industry’s first open and transparent cost-per-lead (CPL) market 20 employees; Brooklyn, New York & Pune, India Involved in online advertising since its inception; Leadership roles at Amazon, IBM and Ogilvy “ One stop Shop for Lead Gen” “ Future of targeted advertising: lead generation.” “ Pontiflex generated lists of voters who expressed interest in Obama through ads …the campaign paid for each lead.”

Summary ,[object Object],[object Object],[object Object],[object Object]

Please feel free to call or email me: Evan Adlman, Vice President, Strategic Development [email_address] 718.801.8478

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Pontiflex Spotlight

1. CPL Advertising 5/11/2009 Increased Returns for Advertisers Increased Revenue for Publishers

3. How the Online Advertising Market is Changing

4. Market Dynamics The Online Advertising Market is Growing Source: eMarketer April 2009

6. CPM, CPC, CPL Available Online Pricing Models

8. transparent CPL Advertising to deploy a branding campaign How used

9. HUGGIES Branding Campaign Three Stages ACQUIRE interested consumers ENGAGE with email BRAND in relevant ways

10.

11.

12.

13. How Trails.com used CPL advertising to increase online revenue

14.

15.

16.

17. About Pontiflex Explosive Revenue Growth; Major Clients: Obama Campaign, Kimberly Clark, eFax, Coldwater Creek, leapfrog Interactive and many others. Industry’s first open and transparent cost-per-lead (CPL) market 20 employees; Brooklyn, New York & Pune, India Involved in online advertising since its inception; Leadership roles at Amazon, IBM and Ogilvy “ One stop Shop for Lead Gen” “ Future of targeted advertising: lead generation.” “ Pontiflex generated lists of voters who expressed interest in Obama through ads …the campaign paid for each lead.”

18.

19. Please feel free to call or email me: Evan Adlman, Vice President, Strategic Development [email_address] 718.801.8478

Editor's Notes

Hello Thank you all for coming. Speak about CPL advertising

Pontiflex Spotlight

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