It’s not about your organization – it’s about the people in your community. Expand your reach by building a digital footprint with social interaction.
This is the 4th version of the world's most watched social media video series "Social Media Revolution. Written by international keynote speaker and best selling author Erik Qualman (Socialnomics, Digital Leader, Alex Azure & Forbidden Door). This version uses new energetic musichttps://www.youtube.com/watch?feature=player_embedded&v=TXD-Uqx6_Wk
With the social web everyone has a voiceDevelop a strong profile on plus.google.comLinkedIn should be 100% completeWhat does your “about” page say about you? Keywords make a differenceGoogle indexes tweets – are you using Twitter
You are the expert and so are your partners. Highlight them! Build trust,Be authenticShow you care
1 billion people on Facebook – Do you have a page?Bing currently uses Facebook likes as a ranking factorEvery second 2 new members join LinkedIn20% Google searches each day are newEmail is no longer top dog – expand your horizons53% of people recommend products and services on TwitterOffer eBooks
90% of people trust their peers14% trust ads93% marketers use social mediaIf Bing uses Facebook likes for ranking, is your content strong enough to get the likesGoogle uses +1 as a ranking factorUSE social buttons
Don’t take short cutsAdd visual contentYouTube is #2 search engineBuild albums on Flickr, InstagramBuild boards on Pinterest
Update LinkedIn 1x weekUpdate Facebook few times a dayBlog at least 2x monthTweet as often as possible – several times a day – schedule tweets but be prepared to respond
Dave Kerpen says: Today’s consumers demand more. Surprise and delight – think about wayens you can go beyond your customer experience and then share it. Listen, tell a story, be authentic, be transparent, be a team player, responsive, adapt, be passionate, and grateful.Sarah Robinson encourages fierce loyalty thru engagement
Let the apps do the heavy work. Be aware what your customers are using: QR codes, Foursquare, Yelp
Social sharing – Products and services are purchased due to users sharing recommendations and directly from links that were shared in status updates. When your audience provides an endorsement or information via comments it increases reader engagement and shares within a community to expand your reach. When people take the time to comment they often share the link to the site. Simple sharing – when someone simply clicks “like” “pin it” “+1”Broadcast sharing – Targeted sharing – focus specific reach