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Amazon Redshift For Large Scale Marketing Analytics

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Douglas Cohen
Douglas Cohen

Presentation on how tools like RedShift & Tableau are being used to optimize marketing sped. http://www.meetup.com/LA-Web-Mobile-Software-Entrepreneurs/events/147917912/

MarketingTechnologieBusiness
1 von 13
High Performance Analytics Douglas Cohen Director of Analytics
Database Marketing
Analytics Infrastructure Client Pix Logger Low Quality Web Server Request Logs Parse & Import Copy Files Vertica Datawarehouse Server Sys Logger Medium Quality Game DB Data Extract High Quality Rake Script
Columnar Databases
Event Log Schema
Example Record
Analytic Queries
Top Video … Bob Ross versus Pablo Picasso
Big Picture - Content Age
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Small Picture - First Session
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Questions ?

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Amazon Redshift For Large Scale Marketing Analytics