This presentation examines the often-overlooked, yet rapidly growing channels of social media: the locally-targeted stuff. This includes mobile location-based services with search, check-ins or reviews, local-based web sites, and social coupons. We’ll go over why you should care about each of these emerging social media channels and how you can capitalize on them right now, before everyone else realizes the opportunities they're missing out on!

1. If you’re bored waiting, download these apps and create your account: Bizzy Citysearch Foursquare Gowalla Groupon i-nigma Living Social Meetup Thrillist Urbanspoon Yelp Welcome Get the fun started now: 1. tweet that you’re here at #DFWseo 2. download the apps shown above 3. check in to this location on Foursquare & Yelp 4. check in to this Meetup on Meetup By Danielle Glick Social Media Strategist DGdesign http://www.DGdesign.biz @SocialMediaDFW

2. GO LOCAL How to Capitalize on Check-ins, Reviews,Social Coupons & More View this presentation at http://www.slideshare.net/DGdesign The contents of this document are the property of DGdesign and shall not be copied or distributed without prior written consent from DGdesign. © Copyright DGdesign 2010. All rights reserved.

3. Why Does This Stuff Matter? Bizzy Citysearch Foursquare Gowalla Groupon i-nigma Living Social Meetup Thrillist Urbanspoon Yelp @SocialMediaDFW | http://www.DGdesign.biz

4. Why Does This Stuff Matter? Bizzy Citysearch Foursquare Gowalla Groupon i-nigma Living Social Meetup Thrillist Urbanspoon Yelp FREE @SocialMediaDFW | http://www.DGdesign.biz

5. Why Does This Stuff Matter? Bizzy Citysearch Foursquare Gowalla Groupon i-nigma Living Social Meetup Thrillist Urbanspoon Yelp FREE Competition is scarce @SocialMediaDFW | http://www.DGdesign.biz

6. Why Does This Stuff Matter? Bizzy Citysearch Foursquare Gowalla Groupon i-nigma Living Social Meetup Thrillist Urbanspoon Yelp FREE Competition is scarce Customers are already there @SocialMediaDFW | http://www.DGdesign.biz

7. On-Location/Check In Social Coupons Foursquare Gowalla i-nigma Yelp Groupon Living Social Places Reviews Local Social News Bizzy Meetup Thrillist Citysearch Urbanspoon Yelp @SocialMediaDFW | http://www.DGdesign.biz

8. On-Location/Check In Customers who actually go to your business @SocialMediaDFW | http://www.DGdesign.biz

10. Entice existing customers to come back more often

11. Increase chances customers’ friends will become new customers

12. See who was at your business and when@SocialMediaDFW | http://www.DGdesign.biz

13. Foursquare The king of check ins What it does: Allows customers to “check in” on their mobile device when they visit places Share tips Find hotspots Get deals Foursquare @SocialMediaDFW | http://www.DGdesign.biz

14. Foursquare What you can do: Claim/create your biz’ venue page Check your biz’ stats Use the official window stickers *Create “specials” *Create location-based “tips” (ads) *Create flashmob/swarm events The king of check ins Foursquare Window Stickers @SocialMediaDFW | http://www.DGdesign.biz

16. Check In (Xthtime)

17. Frequency (every Nth times)

18. Wild Card@SocialMediaDFW | http://www.DGdesign.biz

19. Foursquare Create location-based tips (ads) Steps: Create a personal account Friend-request your customers Leave tips at places all over town that relate back to your biz Your customer-friends will see your tips  Foursquare @SocialMediaDFW | http://www.DGdesign.biz

20. Foursquare Create flashmobswarm events Foursquare @SocialMediaDFW | http://www.DGdesign.biz Promote your event, use an invite service to track RSVPs, offer a deal Remind everyone to check in (i.e. now) Teach newbs how to check in Celebrate the Swarm

21. Gowalla The check in game What it does: Allows customers to “check in” on their mobile device when they visit places Share photos of places Discover their city through “trips” Gowalla @SocialMediaDFW | http://www.DGdesign.biz

22. Gowalla The check in game What you can do: Create/claim your spot Create a “trip” including your business Contact Gowalla for more opportunities Gowalla @SocialMediaDFW | http://www.DGdesign.biz

23. Yelp The royalty of check ins What it does: Allows customers to “check in” on their mobile device when they visit places See citywide check in leaderboard Add tips <And more> What you can do: <To be covered later> Yelp @SocialMediaDFW | http://www.DGdesign.biz

24. Facebook Places New kid on the check in block What it does: Allows customers to “check in” and tag friends What you can do: Claim your Places page on facebook.com Link your Fan page & Places page Places @SocialMediaDFW | http://www.DGdesign.biz

25. Facebook Places Details at http://www.facebook.com/help/?page=1159 Places @SocialMediaDFW | http://www.DGdesign.biz

26. Google Places What it does: Watch the video With QR codes i-nigma @SocialMediaDFW | http://www.DGdesign.biz

27. Google Places With QR codes What you can do: Claim/create your biz’ page Check your biz’ stats Create “coupons” Wait for your official window sticker i-nigma Use this app to scan QR codes: Window Sticker @SocialMediaDFW | http://www.DGdesign.biz

28. Reviews Past customer experiences influence potential customers @SocialMediaDFW | http://www.DGdesign.biz

30. See who your best customers are

31. Turn unhappy customers into happy customers

32. See how you rank against competitors@SocialMediaDFW | http://www.DGdesign.biz

33. Citysearch First on the reviews scene What it does: Allows users to find nearby businesses Check review rating Write a review Citysearch @SocialMediaDFW | http://www.DGdesign.biz

34. Citysearch What you can do: Claim/create your biz’ page Check your biz’ stats Use the official window sticker Post “offers” & announcements Respond to reviews First on the reviews scene Citysearch @SocialMediaDFW | http://www.DGdesign.biz

35. Yelp The new king of reviews What it does: Allows users to find nearby businesses Check review rating Add photos See price range Draft a new review Video viewer (Monocle) Yelp @SocialMediaDFW | http://www.DGdesign.biz

36. Yelp The new king of reviews What you can do: Claim/create your biz’ venue page Check your biz’ stats Wait for your official window sticker Post “offers” & announcements Respond to reviews Watch the video Yelp Window Sticker @SocialMediaDFW | http://www.DGdesign.biz

37. Urbanspoon Early iPhone restaurant finder app What it does: Allows users to find nearby businesses Check rating % Add photos See price range Write a review Video viewer (Scope) Urbanspoon @SocialMediaDFW | http://www.DGdesign.biz

38. Urbanspoon What you can do: Claim/create your biz’ venue page Respond to reviews Early iPhone restaurant finder app Urbanspoon @SocialMediaDFW | http://www.DGdesign.biz

39. Social Coupons Get friends to buy a 1-day-only mega deal and get yours dicounted @SocialMediaDFW | http://www.DGdesign.biz

41. Get thousands of new customers

42. Exposure to tens of thousands of potential customers@SocialMediaDFW | http://www.DGdesign.biz

43. Groupon What it does: Watch the video- How It Works Groupon @SocialMediaDFW | http://www.DGdesign.biz

44. Living Social Living Social @SocialMediaDFW | http://www.DGdesign.biz

45. Groupon & Living Social What you can do: Check which site’s demographics match your target audience Prepare your business to handle more customers than ever before Don’t discount yourself out of a profit Contact Groupon or Living Social (Same concept for different audiences) Groupon Living Social @SocialMediaDFW | http://www.DGdesign.biz

46. Local Social News Find out what’s new and cool @SocialMediaDFW | http://www.DGdesign.biz

48. Eager to learn what’s new/cool in their city

49. Like to go out (spend money)@SocialMediaDFW | http://www.DGdesign.biz

50. Bizzy Like Facebook, for businesses instead of friends What it does: Allows customers to get news and deals from only thebusinesses they want to connect with Bizzy @SocialMediaDFW | http://www.DGdesign.biz

51. Bizzy What you can do: Claim/create your biz’ page Invite customers Post events and deals Respond to comments Check your biz’ stats Wait for your official window sticker Like Facebook, for businesses instead of friends Bizzy @SocialMediaDFW | http://www.DGdesign.biz

52. Thrillist Citywide daily email about what’s new and cool Thrillist @SocialMediaDFW | http://www.DGdesign.biz

53. Thrillist What you can do: Submit editorial ideas to Thrillist Hope to get selected OR pay to be an Ally (ad) Citywide daily email about what’s new and cool Thrillist @SocialMediaDFW | http://www.DGdesign.biz

54. Meetup Hobby groups in your city Meetup @SocialMediaDFW | http://www.DGdesign.biz

55. Meetup What it does: Hundreds of members read event announcement emails Some people browse Meetup web site Some people RSVP Some people attend Hobby groups in your city Meetup @SocialMediaDFW | http://www.DGdesign.biz

56. Meetup Hobby groups in your city What you can do: Make a sponsorship offer to a Meetup, ex: Food/drink discounts Free stuff Trial products Event space Money Define your terms with the Organizer Provide your logo, web page, description Encourage check ins at event Meetup @SocialMediaDFW | http://www.DGdesign.biz

57. Overview Stuff to remember! @SocialMediaDFW | http://www.DGdesign.biz

58. Key Takeaways #SMKey: Find your business’ social media web profiles, claim them, fill in every detail- its free and fast. Add several good-looking photos. Customers want to see your store, products, and people. Respond to every review. This lets customers know you care what they think. How to reply to negative reviews: thank them, acknowledge their issue, don’t bribe them to come back. Will be tweeted by @SocialMediaDFW, hashtag #SMkey @SocialMediaDFW | http://www.DGdesign.biz

59. Questions? Tweet me @SocialMediaDFW Get the slideshttp://www.slideshare.net/DGdesign Watch me http://www.youtube.com/funrun9602 Get my contact info on your phone Now or later Scan this with i-nigma