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.GOV ON THE GO
                   MOBILE CONTENT ASSESSMENT AND EVALUATION

 HEIDI PETERS
RESEARCH SPECIALIST
DoD SUPPORT CONTRACTOR




photo by flickr user xraijs_
OVERVIEW
                               • Context
                                 o Wide Angle
                                   o In the Weeds
                               •   Goals
                               •   Methodology
                               •   Results
                               •   Next Steps
                                                    07-18-2012 | SLA Annual
photo by flickr user un_cola
CONTEXT: WIDE ANGLE
       January 2012—29% of U.S. adults own
       tablet/e-reader
       March 2012—46% of U.S. adults own
       smartphone
       April 2012– 10% global Internet traffic is
       mobile use
       May 2012– India mobile web use surpassed
       desktop web use
                                                                                 07-18-2012 | SLA Annual
Source: May 2012 KPCB “Internet Trends” report; March 2012 Pew Internet report
CONTEXT: IN THE WEEDS
• Support DoD R&D agency with highly
  mobile user base
• Avg. 30-50% of work week spent on
  travel or off-site program development
  work
• Need immediate access to authoritative
  information
• FY12 user survey demonstrated 17%
  growth in interest for mobile content
                                     07-18-2012 | SLA Annual
PROJECT GOALS
• Utilize iPads being trialed by agency to
  support off-site research work
• Provide high quality, authoritative
  content to our user base at their point of
  information need, regardless of their
  physical location
• Investigate “state of the field” for STEM-
  oriented mobile applications


                                       07-18-2012 | SLA Annual
METHODOLOGY
1.   Select mobile resources to review
2.   Obtain IT evaluation/approval
3.   Develop assessment toolkit
4.   Content and usability assessment
5.   Analyze results
6.   Formulate next steps



                                   07-18-2012 | SLA Annual
SELECTION OF RESOURCES
• ID current STEM resource vendors
  offering apps or mobile optimized sites
• Focused testing on familiar, trusted
  resources for our user base
• Apps had to be available at no additional
  fee
• Included non-mobile optimized sites to
  establish performance baseline


                                       07-18-2012 | SLA Annual
PARTNERSHIP WITH IT
• Installation required security evaluation
  and approval by IT department
• Had to determine correct POC and
  procedures
• First group of apps submitted took over
  2 months to approve
• Second group of apps submitted took
  less than a week to approve


                                       07-18-2012 | SLA Annual
TOOLKIT DEVELOPMENT
• Created assessment tool to objectively
  gauge usability & content provision
• Based tool design on guidance outlined
  in NSF “Project Evaluation” handbook
• Metrics included:
  o   Content availability & currency
  o   Ease of sharing or saving content
  o   Functionality & navigation
  o   User interactivity
  o   Affective design
                                          07-18-2012 | SLA Annual
ASSESSMENT & RESULTS
• Simulated work environments of off-site
  agency personnel
• Strengths
  o Provision of dynamic content & news
  o Quick reference
• Weaknesses
  o Apps trying to replicate desktop
    database research
  o Interface scaling & design
                                     07-18-2012 | SLA Annual
NEXT STEPS
• Technology open house event to
  showcase accomplishments of pilot
• Use of assessment toolkit going forward
  to evaluate new mobile content
• Communicate our findings with vendors
  o Evaluation of content and container
  o Participate in mobile conversation
  o Drive innovation and change

                                     07-18-2012 | SLA Annual
questions?
              Heidi Peters
heidi.m.peters@gmail.com



                     07-18-2012 | SLA Annual

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2012 - Gov on the Go: Mobile Content Assessment and Evaluation

  • 1. .GOV ON THE GO MOBILE CONTENT ASSESSMENT AND EVALUATION HEIDI PETERS RESEARCH SPECIALIST DoD SUPPORT CONTRACTOR photo by flickr user xraijs_
  • 2. OVERVIEW • Context o Wide Angle o In the Weeds • Goals • Methodology • Results • Next Steps 07-18-2012 | SLA Annual photo by flickr user un_cola
  • 3. CONTEXT: WIDE ANGLE January 2012—29% of U.S. adults own tablet/e-reader March 2012—46% of U.S. adults own smartphone April 2012– 10% global Internet traffic is mobile use May 2012– India mobile web use surpassed desktop web use 07-18-2012 | SLA Annual Source: May 2012 KPCB “Internet Trends” report; March 2012 Pew Internet report
  • 4. CONTEXT: IN THE WEEDS • Support DoD R&D agency with highly mobile user base • Avg. 30-50% of work week spent on travel or off-site program development work • Need immediate access to authoritative information • FY12 user survey demonstrated 17% growth in interest for mobile content 07-18-2012 | SLA Annual
  • 5. PROJECT GOALS • Utilize iPads being trialed by agency to support off-site research work • Provide high quality, authoritative content to our user base at their point of information need, regardless of their physical location • Investigate “state of the field” for STEM- oriented mobile applications 07-18-2012 | SLA Annual
  • 6. METHODOLOGY 1. Select mobile resources to review 2. Obtain IT evaluation/approval 3. Develop assessment toolkit 4. Content and usability assessment 5. Analyze results 6. Formulate next steps 07-18-2012 | SLA Annual
  • 7. SELECTION OF RESOURCES • ID current STEM resource vendors offering apps or mobile optimized sites • Focused testing on familiar, trusted resources for our user base • Apps had to be available at no additional fee • Included non-mobile optimized sites to establish performance baseline 07-18-2012 | SLA Annual
  • 8. PARTNERSHIP WITH IT • Installation required security evaluation and approval by IT department • Had to determine correct POC and procedures • First group of apps submitted took over 2 months to approve • Second group of apps submitted took less than a week to approve 07-18-2012 | SLA Annual
  • 9. TOOLKIT DEVELOPMENT • Created assessment tool to objectively gauge usability & content provision • Based tool design on guidance outlined in NSF “Project Evaluation” handbook • Metrics included: o Content availability & currency o Ease of sharing or saving content o Functionality & navigation o User interactivity o Affective design 07-18-2012 | SLA Annual
  • 10. ASSESSMENT & RESULTS • Simulated work environments of off-site agency personnel • Strengths o Provision of dynamic content & news o Quick reference • Weaknesses o Apps trying to replicate desktop database research o Interface scaling & design 07-18-2012 | SLA Annual
  • 11. NEXT STEPS • Technology open house event to showcase accomplishments of pilot • Use of assessment toolkit going forward to evaluate new mobile content • Communicate our findings with vendors o Evaluation of content and container o Participate in mobile conversation o Drive innovation and change 07-18-2012 | SLA Annual
  • 12. questions? Heidi Peters heidi.m.peters@gmail.com 07-18-2012 | SLA Annual