Mobile Attribution Analytics

1. © 2012 – 2014 Kochava Inc. Confidential
Mobile Attribution Analytics
Kochava Company Overview

2. © 2012 – 2014 Kochava Inc. Confidential
Why is Attribution Analytics Important?
Ad Networks / Exchanges / RTBs
App Marketing /
Affiliates / Agencies
Analytics
Post-Install Engagement
(Push Notifications)
Incentivized Ad-Networks
Social Networks
PR, Comms & Press
Cross-Promo Networks
There are a multitude of sources to acquire users. We help you thrive in
this complex ecosystem to focus on valuable users.
E-mail/SMS/QR Codes
Others

3. © 2012 – 2014 Kochava Inc. Confidential
Kochava Provides A Unified SDK for Mobile Media
Keep it simple.
Single Buy-Side SDK
Track Clicks, Installs, Conversions, LTV, Retention & Analytics
One platform to optimize performance
Connected to 500+ mobile media partners (new partners added within days)
Able to optimize towards clicks, installs, or actions that are key to advertisers
One central Dashboard
Stay in real-time control, via a ‘single pane of glass’
Provide ‘Actionable Intelligence’ without additional SDK’s
Plug-in Architecture for new Apps – delivering ongoing value

4. © 2012 – 2014 Kochava Inc. Confidential
Kochava is a Leading Mobile Measurement Partner
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Mobile Measurement Partner
http://bit.ly/ONsBVS
Major publishers have identified Kochava as a standard
mobile measurement technology for their inventory

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Leading Advertisers Have Chosen Kochava
Trusted by leading Advertisers.

6. © 2012 – 2014 Kochava Inc. Confidential
Leading Publishers, Agencies & DSP’s Have Chosen Kochava
Trusted by leading Agencies, Publishers & DSP’s.

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Target sources with
high conversion rates
Target sources where
users engage post-
install
Re-engage
dormant users
Analyze
Post-Install
Behavior
Acquire
Users
Optimize
Ad
Budgets
Re-Engage
Dormant
Users
Kochava can track the entire life-cycle of your users
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WHAT?
One platform to acquire the right type of users & keep them engaged.

8. © 2012 – 2014 Kochava Inc. Confidential
Custom
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Server to
Server Ping
SDK
Publisher
Networks Custom
Publishers
Install Tracking
Reconciliation
Integration Layer
Click Tracking
Normalization Layer
Funnels
Custom Attribution
SMS & Social Attribution
Device based
Device Fingerprint
Desktop – to Mobile
ExportSelf-Service Dashboard
Optimization Customer Segmentation
Visualization Layer
Managed Ad-Buy
Agency
Managed Ad-Buy
500+
Supported
HOW?
Everything you need in one proven platform.

9. © 2012 – 2014 Kochava Inc. Confidential
Platform Overview
Measuring and Optimizing
Facebook Campaigns

10. © 2012 – 2014 Kochava Inc. Confidential
What’s Needed?
• Measurement!
– Integrate single buy-side SDK
– Register App on Dashboard
• Understand your audience
– Leverage a control group of organics
– Understand engagement as a function of session or session duration
– Understand value as a function of post-install behaviors
• Test with highly targetable indices
– Create highly targeted campaigns (at a small scale) and see what resonates
– Volume vs Value – against control group
• Scale the campaigns to drive results
• Optimize towards the audience you value
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11. © 2012 – 2014 Kochava Inc. Confidential
Kochava Makes Measurement Easy
• Simple to Configure Campaign Measurement for
FB
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12. © 2012 – 2014 Kochava Inc. Confidential
Kochava Makes Measurement Easy
• L3, Campaign, Ad Group are automatically pivoted
• No need to duplicate the various campaigns – Kochava
automatically discovers hierarchy and exposes results
• Advanced mobile measurement – supported electronically
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Kochava Makes Measurement Easy
• Automatically integrated with all major PMD’s for
buying at scale
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Post-Install Analytics Summary
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User Summary
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Device and OS Break-Outs
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Cohorts by Time
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Post-Install Events
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Advanced Segmentation
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• Campaign
• Network
• Site
• Creative

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Understanding LTV
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Segmented by SKU/Sub-Event Property
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Segmented by Network
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Pivot Data Segments for LTV: Engagement by Source
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Pivot Data Analysis: Session Count by Source
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Thank You.
US Headquarters
support@kochava.com
855-KOCHAVA