1. Heineken – The Invite http://vimeo.com/23215772 2. Budweiser – The Buddy Cup http://www.youtube.com/watch?v=eHkWpi33iJE 3. Harry's - Bottle Message http://www.youtube.com/watch?v=Dj_OC00qgUQ 4. Heineken – The Ignite http://www.youtube.com/watch?v=Bv0SiX_yzws 5. Nokia – Mix Party https://www.youtube.com/watch?v=g83HmoDc9Js 6. Perrier – Secret Place http://www.youtube.com/watch?v=CBpHfLPXEcw 7. MTV – Gif Me More Party http://vimeo.com/64910796 8. Coca Cola – Village [RFID] http://www.youtube.com/watch?v=SSZ9v8oUaRY 9. Festiwal Bonnaroo [RFID] http://www.youtube.com/watch?v=tY_jQ1yyK7g 10. Vodafone – Raise Your Game [RFID] http://www.youtube.com/watch?v=GuwadDAB0L8

1. DIGITAL FRIDAYS
social party

2. PARTIES THEN

3. PARTIES NOW

4. TO FIGHT WITH IT...

5. ... OR TO USE IT?

6. Case Study - make it social

7. heineken the invite
vimeo: http://vimeo.com/23215772

8. heineken the invite

9. budweiser the buddy cup
youtube: http://www.youtube.com/watch?v=eHkWpi33iJE

10. budweiser the buddy cup

11. harry’s bottle message
youtube: http://www.youtube.com/watch?v=Dj_OC00qgUQ

12. harry’s bottle message

13. Case Study - enhance experience

14. heineken ignite
youtube: http://www.youtube.com/watch?v=Bv0SiX_yzws

15. heineken ignite

16. nokia mix party
youtube: https://www.youtube.com/watch?v=g83HmoDc9Js

17. nokia mix party

18. Case Study - online party

19. perrier secret place
youtube: http://www.youtube.com/watch?v=CBpHfLPXEcw

20. perrier secret place

21. mtv mobile gif me more party
vimeo: http://vimeo.com/64910796

22. mtv mobile gif me more party

23. RFID
Radio
FREQUENCY
identification

24. EVENT
SOCIAL
MEDIA

25. ?
HOW DOES
IT LOOK LIKE
IN REALITY

26. BUZZ

27. EVENT
THEN
EVENT
NOW

28. ?
HOW DO
WE CREATE
THE MESSAGE
LIKE
CHECK-IN
WHAT CHANNELS DO WE USE?
PHOTO

29. Case Study - rfid

30. coca cola village
youtube: http://www.youtube.com/watch?v=SSZ9v8oUaRY

31. coca cola village

32. bonnaroo FESTIVAL
youtube: http://www.youtube.com/watch?v=tY_jQ1yyK7g

33. bonnaroo FESTIVAL

34. vodafone raise your game
youtube: http://www.youtube.com/watch?v=GuwadDAB0L8

35. vodafone raise your game

36. maximus snow storm
loCATION: FranCE/sWITZERLAND
SYSTEM ELEMENTS: Like, Photo, check-in
NUMBER OF GUESTS: 4500
DURATION: 5 mONTHS
NUMBER OF REGISTRATIONS: 2249
NUMBER OF INTERACTIONS: 5560
POTENTIAL REACH: 1 026 815

37. maximus snow storm

38. The wildest night party 2013
LOCATION: warsaw
SYSTEM ELEMENTS: LiVE STREAM, Photo, check-in, LIVE CAMERA
NUMBER OF GUESTS: 4200
DURATION: ONE NIGHT
NUMBER OF REGISTRATIONS: 3938
NUMBER OF INTERACTIONS: 6385
POTENTIAL REACH: 1 490 146

39. The wildest night party 2013

40. The END