1. Meat Pack – http://vimeo.com/44351185 2. Run for Rashers – http://vimeo.com/64751900 3. Safe Driving Miles – http://beta.canneslionsarchive.com/entries/483997/safe-driving-miles [CANNES LIONS] 4. Toyota Adventure App – http://vimeo.com/35214559 5. Lufthansa Anywake App – http://www.youtube.com/watch?v=2gxp-MAwWLE 6. Yili Milk Group Alarm – http://beta.canneslionsarchive.com/entries/491848/group-alarm [CANNES LIONS] 7. XL Ron Your Ads Are My Ads – http://beta.canneslionsarchive.com/entries/477875/your-ads-are-my-ads [CANNES LIONS] 8. Dunkin Donuts Morning Start-Up – http://beta.canneslionsarchive.com/entries/477018/morning-startup [CANNES LIONS] 10. E-mart Sunny Sale – http://www.youtube.com/watch?v=EvIJfUySmY0 11. SAS Couple Up to Buckle Up – http://vimeo.com/34140861 12. Bacardi Wetherspoon Connect – http://www.youtube.com/watch?v=6luD358fzJk 13. iButterfly – http://www.youtube.com/watch?v=HAQh-_nFH-s 14. E-mart Flying Store – http://www.youtube.com/watch?v=qHGejSWTmvw 15. KFC Snack in the face – http://www.youtube.com/watch?v=hPIEGKWQky8 16. McDonald's Coin Hunters – http://www.youtube.com/watch?v=U8_DrG0RFaw 17. Big Bold Grolsch – http://vimeo.com/46765925

1. digital fridays:
digital
coupons

2. discount coupon
In XX-th century the Holy
Grail of marketing and the
favorite hobby of housewives.
But the real boom for coupons
is yet to come. Digital, mobile
and group discounts are getting
more and more popular

3. price discrimination
Coupons are an example of price
discrimination, that is offering
the same product with different.
If our target group is sensitive
to price changes, then thanks to
even small discounts we can
significantly increase sales and
profit.

4. 1887: the birth of coupons and
first free of charge CocaCola
11901: first printed coupon for
Grape-Nuts worth 1 cent
1930: coupon boom in times of
Great Depression
1965: half of household goods’
brands use coupons
1965: 65% of Americans have
redeemed coupons
1980: coupons in magazines and
daily press
1990: first downloaded coupons
through Internet

5. digital coupons
distribution
& discovery
social
shopping
mobile
1990
2008
2009

6. geotargeting
alarm
clock
augmented
reality
wi-fi
sound
recognition
mobile
games
QR
codes
sms

7. geotargeting

8. hi-jack
app

9. vimeo.com/44351185

10. run for
rashers

11. vimeo.com/64751900

12. safe driving
miles

13. beta.canneslionsarchive.com/entries/483997/safe-driving-miles

14. adventure
app

15. vimeo.com/35214559

16. alarm
clock

17. anywake
app

18. youtube.com/watch?v=2gxp-MAwWLE

19. yili-milk
group alarm

20. beta.canneslionsarchive.com/entries/491848/group-alarm

21. sound
recognition

22. your ads
are my ads

23. beta.canneslionsarchive.com/entries/477875/your-ads-are-my-ads

24. morning
start-up

25. beta.canneslionsarchive.com/entries/477018/morning-startup

26. QR
codes

27. sunny
sale

28. youtube.com/watch?v=EvIJfUySmY0

29. couple up
to buckle up

30. vimeo.com/34140861

31. augmented
reality

32. wetherspoon
connect

33. youtube.com/watch?v=6luD358fzJk

34. iButterfly

35. youtube.com/watch?v=HAQh-_nFH-s

36. wi-fi

37. e-mart
flying store

38. youtube.com/watch?v=qHGejSWTmvw

39. mobile
games

40. snack! in
the face

41. youtube.com/watch?v=hPIEGKWQky8

42. coin
hunters

43. youtube.com/watch?v=U8_DrG0RFaw

44. sms
(old school)

45. big bold
grolsch

46. vimeo.com/46765925

47. the end