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4. Trustworthiness before trust
Are you COMPETENT?
Are you RELIABLE?
Are you HONEST?

8. Trustworthy behaviour
ACTION TALK: purposeful action driven communication
1. REQUEST: specific request or question that enables response (Yes
/ No / negotiate)
2. PROMISE: promise of performance - commitment to act
3. DECLARATION: definition of objectives in creating a new result
4. ASSESSMENT: judgement over action and result (NB: subjective)
5. ASSERTION: acceptance and/or response based on objective
criteria

9. Trust requires cooperation.
That is hard work.
 Are vision and objectives shared and communicated?
 Are expectations and results understood on both sides?
 Is motivation for co+operation ensured?
 Is trust present, are relationships managed well?
 Are communication channels open, is feedback loop
maintained?
 Are differences acknowledged and accepted?
 Are conflicts negotiated effectively?

10. What have you done recently to make
them trust your brand?