6. 2 More opportunities for people to
talk about your business
Fidji Simo cooked recipes
via Recipe Box
Fidji Simo cooked a Roast
Chicken via Recipe Box
Ticker
Timeline
News Feed
7. What this means is
more focus on Identity
People now have more ways to express who they are and
what they like through Cover Photo, Timeline and Activity
Log.
Your branded app can be a key part of building people’s
identity on Facebook. In addition, the new extension of Open
Graph will allow users to more specifically describe the
actions they take with the content of your app on and off of
Facebook.
8. Identity has multiple components
Facebook facilitates the process of curation.
The Brands
I care about
The people The Places
I care about I’ve been
My opinions Content I
consume
The products
I want and buy
9. Opportunity for Beverage:
Help customers tell richer, more structured stories of their lives through
branded actions. Leverage Custom Open Graph to:
1. Associate meaningful life moments into
product use occasions
2. Derive more value out of social product
trials
3. Amplify and enrich offline events and
activities through more detailed stories in
the social graph
10. Best Practices:
Custom Open Graph actions and objects should be leveraged to help customers share
meaningful life moments on an on-going basis through your brand, not
to support a promotional, short-term idea campaign.
11. Concept
1.
Create a social shopping tool which enables users
to create a wish list, build, compare, and ask friends
for advice.
Enable users to alert their friends by sending stories back to Facebook about vehicles they’re
considering during the shopping process.
12. Concept
2.
Create an owners application in which users can
identify vehicles they’ve owned and want.
§ Integrate a custom edge into a virtual garage or owners application, enabling users to
publish the vehicle they’ve built back to their friends on Facebook
13. Concept
3.
Enable sharing of life moments and milestones
you’ve experienced while driving your car.
§ Create an application enabling owners to document their favorite moments they’ve
experienced in your vehicles (e.g. Toyota Auto Biographies)
§ Integrate Facebook directly into the vehicle to publish stories about milestones, favorite
drives, longest drives and unique experiences back to Facebook (e.g. Facebook + Ford
Sync)
14. Concept
1.
Stand out during key seasons and occasions by
maximizing my brand’s association with meaningful
life moments
15. Concept
2.
Amplify an offline branded event or experience
a
b
c
16. Concept
1.
Links store loyalty card with user identity
for:
A. Better discovery through friends’ likes, interests and past purchases
B. Personalized shopping experience based on your interests, identity and past purchases
C. Special points that serve as currency in a social game, corporate philanthropy or discounts
17. Concept
2.
Link store location to user identity for:
A. Personalized customer service through a more relevant local experience
B. More relevant and local stories from friends and community
C. Tie in local store events to individual customer timelines
19. With Facebook Platform for Mobile,
all mobile apps can now be social
Music
News Brands
Shopping Videos
Games
20. With Mobile Web Apps, brands can
drive deeper connections with people
People can have a seamless experience with their app
21. And friends can
discover these connections
Social Channel
Smartphone
Tablet
PC
News Feed
✔
✔
✔
[Insert Brand
Wall Posts
✔
✔
✔
Logo Here]
Invite friends
✔
✔
✔
Notifications
✔
✔
✔
Bookmarks
✔
✔
✔
22. Mobile Web App User Flow
1. Search for the Mobile Web 2. Give the app 3. Connect to the
App in Facebook
permission*
app
* Permission is only required the first time a user accesses the app.
23. iOS App User Flow
1. Search for app in 2. Purchase from App Store 3. Give the app 4. Launch app
Facebook’s Bookmark
link on Facebook*
permission*
through
Facebook
* If the app is already installed on your Apple iPhone/iPod/iPad, skip this step.
** Permission is only required the first time a user accesses the app.
