The document discusses using gamification strategies to incentivize desired behaviors at clinical trial sites. It defines gamification as leveraging people's innate desire to compete and be recognized. The document outlines common behaviors to target, such as patient adherence and timeliness of data entry. It recommends using real-time reporting in an eClinical system to display metrics like leaderboards tracking performance. Finally, it provides some example gamification implementations, such as rewarding the clinical site with the highest patient compliance percentage or fastest data entry times.

1. Niki Kutac
Director Product Management
Using Gamification to Incentivize
Sites

2. Outline
► What is Gamification
► Success with Gamification
► Applying Gamification strategies
► What activities from a Site do we want to
Improve/Change
► Context of these behaviors
► Using Gamification to Report Project Status
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3. Confidential – 3
Gamification is simply a reflection
of our innate desire as humans to
compete and be recognized.

4. Do you Love to Win or Hate to
Lose?
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5. Kelly Services Example
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6. DATA HERO Competition
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7. Foldit
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8. Motivation in Clinical Trials is Not New
► Leader Boards for Recruitment
► Patient Retention Practices
► Study Team Competition
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9. How do we apply Gamification to
Clinical Trial Sites?
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10. Four Components of Gamification
► Behavior
• What problem are we trying to solve?
► Report
• How are we going to engage the participants?
► Time-Frame
• What is a reasonable time?
► Reward
• How do we recognize the winner at the end?
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11. What Behaviors Do We Need to
Improve?
► Patient Adherence
► Education (from staff to patient)
► Adherence to Timelines
► Visit Schedule
► Dosing
► Data Entry
► Quality of Work (queries generated)
► Trial Specific Matters
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12. How Do We Report on These
Behaviors?
► Reports that Automate the results of the
behavior/activity being measured
► Averages Report
► Ability to Display Reports for participant’s view of
current status or level
► Utilize a Cloud-Based eClinical System to show
real-time reports
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13. What Will Be the Time Frame of the
Competition?
► Ensure the length of the competition is
appropriate for the intended behavior
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14. What Will Be the Reward?
► Status Levels
► Recognition at Meetings or Events
► Monetary Rewards
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15. Confidential –
Examples of Gamification at
Clinical Sites
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16. Patient Adherence
► Behavior: Compliance % for dosing
► Report: Leader board shown to patients at each
visit
► Timeframe: 3 month intervals for a 6 month
study
► Reward: $50 Gift Card
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17. Data Entry Time
► Behavior: Turnaround Time for Data Entry after
Patient Visit
► Report: Averages Report displayed on Study
Dashboard
► Timeframe: 1 year
► Reward: Levels of Entry Speed, Top Level
Recognized at End of Study
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18. Confidential –18

19. Gamification Reports
► Technology provides the automatic reports for
participants to see standings
► Homepage Dashboards
► Report Email Notifications
► Report Managers
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20. Important to Remember
► Put the results/reports in the forefront and make
visible to participants.
► Design experiences that engage and motivate
people to achieve their goals
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21. In the end, there is nothing new about trying
to motivate sites and team members; but
what’s different about Gamification is that it
uses a digital engagement model to scale that
motivation to large groups of people
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22. from Concept to Cure
with DATATRAK ONE
DATATRAK International
Cleveland, Ohio
Bryan, Texas
Cary, North Carolina
888.677.DATA (3282) Toll Free
www.datatrak.com
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