The document summarizes sponsorship opportunities for the 2011 Virginia High School League Basketball Championships broadcast across multiple television stations in Virginia. The statewide package includes commercials during games and interviews promoting involvement in high school athletics. The local package focuses on sponsorship benefits for the Richmond station specifically, including fewer commercials and interviews during tournament coverage. Both packages position sponsorship as a way to connect brands with families and promote community support.

1. Virginia High School League Basketball Championships March 2011

2. How does the VHSL Sponsorship work for You? Young Families – 63% are A18-44 and 46% have at least one child at home. Home Owners – 68% own their homes Affluent – 67% of fans describe their position of employment as either professional or managerial. 46% have a HH Income greater than $75,000 per year. Source: TSSAA Blue Cross Bowl report, 2005, University of Memphis Reaches Today’s Active, Upscale Audience

4. For the fourth year, Fox Richmond and the Virginia High School League present statewide coverage of the Virginia High School League State Basketball Championships. Both boys and girls basketball will be covered from tip-off to the final whistle with state of the art production and award caliber play-by-play. The excitement will be high this year with rivalries, upsets and non-stop action over 10 games. Join us in 2011 as the Virginia High School League State High School Basketball Championships are broadcast across the state of Virginia! 6

5. Praise from Fans throughout the State “ Thanks…for putting together the VHSL basketball championship. This was a great event for the entire state. Clearly, it shows the benefits of using programming that benefits community and supports youth athletics in a state filled with many talent kids. It showed the dedication of coaches, administrators and community. Hopefully, this can be an annual event.” Vince Smithers FOX Richmond viewer “ I would like to thank you for broadcasting the VHSL Basketball Championship games on Saturday. It was so nice to see local high school students showcased. I hope you continue to show more local high school sports .” S. Clary, Brodnax, VA Typically calls fielded by television stations are complaints about programming, but when it comes to high school basketball, the only calls we’re getting are in praise of coverage. “ Just wanted to thank you for telecasting all of the VHSL championship basketball at VCU. Even though I attended most of the games, it was good to know that others that could not attend had … stations throughout the state to watch all of the games. I would like to see you telecast the games next year .” Rudolf Johnson, Richmond, VA

6. 2011 Basketball Championships Statewide Affiliate Markets Roanoke, VA Harrisonburg, VA Charlottesville, VA Richmond, VA WRLH-TV Norfolk/VA Beach Washington, D.C. Washington, D.C. Coverage on six television stations in Virginia