The Road Trippin' program highlights local travel destinations on TV news segments and online to encourage viewers to plan getaways. Each week a new location is featured, with videos showing places to stay, eat, and things to do, plus a special "secret" revealed only on TV. Viewers are directed to the website to access information on all past and upcoming locations. Sponsors receive video promotion and links on the TV segments, website, and social media to reach the program's large audience.

2. Road Trippin’ is an on-air and on-line franchise that encourages viewers to travel to
“featured” cities or special events. The mission is to create a travel itinerary to get viewers
to visit the location by highlighting places to stay, places to eat and things to do in and
around the highlighted area!
On air segments will showcase a town/event and the assets at the destination:
Destination and the assets will be highlighted in in the morning newscast. Through
video and experience, our reporter will highlight where to stay, eat and what to do at
each destination by building a travel itinerary. The morning your city is highlighted we
will reveal a travel secret – something cool to see or do that not everyone may know
about your destination!
Viewers will be directed to website to see all itineraries. The website will provide video and
specific information about each business. After the segment airs the video player will play all
previous news segments!
Any location that has not yet aired on TV will have all info available to an online viewer
except for the “secret”! You’ve got to tune in to morning news on Thursday to learn the
“secret” places to see or things to do.

3. Sponsored seasonal program that features local travel
destinations.
News Segment airs weekly, so viewers can plan a fun
weekend getaway.
Promos send viewers to the website to discover information.
Website features weekly destination and additional
information about the getaway. All locations are archived on
the website.
Social media posts will highlight the road trips and provide
information about our sponsors.
4 Title Sponsors
5 Weekly Segment Sponsors

4. HOME PAGE
Sponsor 1 Sponsor 2
Sponsor 3 Sponsor 4
Sponsor 1 Sponsor 2
Sponsor 3 Sponsor 4

5. WEBSITE

6. Visited Locations Pre Roll
Video Player to Run News
Segment on the Location

7. Title Sponsors

8. Weekly Segment Sponsors
FEATURES:
Place to Stay
Place to Have Fun
Place to Eat
The Secret
Spotlight Business
Each Sponsor Will Receive:
• 2-3 Minutes Video Segment
• Brief Description of Sponsor’s Business
• Identification in Facebook Posts (over 37,000 Facebook Fans)
• Link to Sponsor Website(s)

9. Weekly Location Sponsor
The Weekly Location Sponsor Will Receive:
• 2-3 Minute Video Segment that can be Viewed on the Road Trippin’
Website
• Identification on Road Trippin’ Website with a Link to
Sponsor’s Website (12 Months)
• Inclusion in the Weekly Road Trippin’ Segment during Eyewitness
News at 7am on Thursday
• One Month Banner Ad Campaign on WCHS and WVAH Websites
(728x90, 160x600 or 300x250 ad size)