The basic background about the course, "Marketing Management"

1. What you should know about:
BSBA Marketing
Management
Presented by: CAPUSO, Czarilyn A.
BSBA MM 3-3

2. BSBA Marketing Management program is designed to….
 equip you with the knowledge
and skills for effective
marketing and sales strategies
 how a company determines what
product or service to sell, how
customers and markets are
delineated into target
demographics, and the methods of
reaching them
 focuses on strategic marketing
issues which marketing managers
assess before findings are
presented to their executives

3. What skills are required to
succeed in this course?
 Interpersonal Skills
 Communication Skills
 Analytical Skills
 Creative Skills
 Hard work
&
Perseverance

4. Career Opportunities
Entry level jobs.

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Marketing Assistant
Sales Account Executive
Junior Market Researcher
Digital Marketing Officer
Market Analyst
Promotional Events Planner
Brand Assistant
Trade Marketing Assistant
Events and Exhibit
Associate
Advance positions.
 Marketing Communications
Manager
 Project Manager (Marketing)
 Marketing Consultant
 E-Marketing and Sales /
Promotions Manager
 Digital Marketing Manager
 Business Development Manager
 Market Research Director
 Sales and Marketing Manager
 Marketing Executive

5. Career Opportunities and Salary Level
Opportunities Abroad.
 BSBA in Marketing
Management
graduates from the
Philippines are
sought after in Asian
countries with strong
economies such as
Malaysia and
Singapore.
Salary Levels.
 In the Philippines, BSBA in
Marketing Management
graduates who are hired in entry
level jobs are paid between
11,000php to 14,000php per
month or higher depending on
the company (source). More
advanced positions may fetch a
salary of 25,000php to
45,000php for seasoned and
experienced managers,
50,000php to 100,000php or
more monthly.
Thank You! ♥♥♥
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