1. 2010 2012
2011
Michigan

2. Y&F Michigan-Facts
• Michigan First CU – Lathrup Village, MI
• Assets: $640 Million
• Members: 85,000
• Branches: 9
• Launched: February 2011

3. Linda Douglas &
Darren Jackson
Wayne State University
Campus Branch

4. Young & Free Michigan

5. About Us
• Metro Detroit
• $640 MM assets
• >85,000 members
• Various youth initiatives
• Launched Y&F Michigan February 25, 2011

6. Wayne State University
• Detroit
• 32,000 students, 89% local
• 3,000 staff
• 11 ATMs, 4 MWBCs, 2 branches

7. Student Center Branch Before

8. Student Center Branch

11. • (add menu screen, 3 Janelle “waiting” videos)

13. Engagement Stations

14. Kiosk Idle Screen: Janelle Cheer

15. Kiosk Idle Screen: Janelle Cleaning

16. Promotions – Print Ad Series

17. Promotions – Print Ad Series

18. Promotions – Banner & Table Tent
• XXX

19. General Promotions
• “Free food” tickets
• Giveaways
• Postering
• Digital signage

20. Back-To-School On-Sites
• WSU Festifall, Convocation, Student Org Day
• UMD Peacock Palooza
• Marygrove Road Rally
• LTU Student Org Day
• Move-in days

21. Wayne State Athletics

22. Wayne State Athletics
• Official financial institution
• Radio
• In-game video, live reads
• Homecoming game
• Other ideas brewing!

23. Mariachi Monday

24. Freebie
• Let’s Play!

26. What’s Next?
• Freebie online
• “Dueling Debit Designs” promotion
• Scholarship program revamp
• Open First Gear Account online

27. Questions???

28. Linda Douglas &
Darren Jackson
Wayne State University
Campus Branch