Digital tools make all the difference when creating and improving a reader-relevant publication in today's world. This yearbook slideshow addresses social media, online content and crowdsourcing.

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3. the conversation
• beating delayed gratification
• playing their game on their terms
• delivery speed, style
• open dialogue
• opinion sharing (likes, comments)
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4. know your audience
• 89 percent of WHS students are on Facebook
• 74 percent with Myspace accounts
• 50 percent on Twitter
• 62 percent spend more than one hour
per day on social networking sites
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8. Facebook is your friend
• profile, group, fan page
• friends
• news feed
• event reminders & invitations
• staying in the conversation is key
• know that’s trending (coverage opportunities)
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9. internal use
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10. post-event
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12. post-event
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15. add value
• more is more with selective buyers
• additional content
• expand coverage
• introduce multimedia
• update beyond deadlines
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16. online yearbook
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18. online yearbook
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19. online yearbook
• content
• topical or chronological coverage
• photo galleries
• personality profiles
• audio slideshows
• about: staff, publication, purchase, etc
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24. audio slideshows
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25. captions, of course
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29. hear for yourself
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30. audio slideshows
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32. WordPress
• simple, free setup
• variety of themes
• customization options
• forums, support
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33. getting online
• how to begin
• hosting, name, CMS
• plan site map first
• matching the print edition
• launch date
• marketing/promotion
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45. another idea
• designated page on school site
• no hosting/URL or CMS decisions
• possible tech help
• built-in traffic from parents, students
• opportunity to expand
• BUT may be limited or more static
and is harder to track w/ analytics
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48. other considerations
• fresh content rather than repeat from
print publication(s)
• updated in regular intervals or once?
• students upload content, not adviser
• students design, manage site
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51. Facebook groups
• internal communications
• constantly connected to staff, editors
• plan and remind of coverage
opportunities
• keep everyone on the same page so
nobody is “the last to know”
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53. save class time
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54. other Facebook tools
• make use of free tools while you have
students’ attention
• videos (sales, promotion)
• survey links
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57. remind your readers
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59. show and tell
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61. ask for input
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62. reach out to readers
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63. post-event
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64. pre-event
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65. story generation
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67. survey says
• 70 percent upload photos to Facebook
to share with others
• 68 percent to Myspace
• 51 percent to Photobucket
• 7 percent to Flickr
• 21 percent to “other”
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69. online photo submission
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70. diversified coverage
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