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The Truth About Smartphones

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Curio Consulting
Curio Consulting

This is the deck from the presentation I gave at IBM for the Vancouver office's monthly knowledge share meeting.

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THE TRUTH ABOUT SMARTPHONES Lauren Isaacson, MBA Director of Research & Strategy http://www.flickr.com/photos/jdhancock/3383629917/ CONSULTING
CONSULTING
CONSULTING
http://www.flickr.com/photos/tomarthur/3340721620/sizes/l/in/photostream/ CONSULTING
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http://www.flickr.com/photos/protoflux/2774881330/sizes/l/in/photostream/ CONSULTING
CONSULTING
SMARTPHONES http://www.flickr.com/photos/midnightglory/2482587492/sizes/l/in/photostream/ CONSULTING
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CONSULTING
http://www.flickr.com/photos/jyri/3381980500/sizes/l/in/photostream/ CONSULTING
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IPOD TOUCH CONSULTING
CONSULTING
CONSULTING
TABLETS http://www.flickr.com/photos/12905355@N05/4301184191/sizes/o/in/photostream/ CONSULTING
http://www.flickr.com/photos/ntr23/4545975787/sizes/l/in/photostream/ CONSULTING
http://www.flickr.com/photos/jetling/4488276122/sizes/o/in/photostream/ CONSULTING
http://www.flickr.com/photos/swamptech/4457448503/sizes/z/in/photostream/ CONSULTING
CONSULTING
CONSULTING
APPS http://www.flickr.com/photos/cplapied/4880506532/sizes/l/in/photostream/ CONSULTING
CONSULTING
CONSULTING
CONSULTING
CONSULTING
http://www.flickr.com/photos/fchouse/3930384685/sizes/l/in/photostream/ CONSULTING
TRENDS http://www.flickr.com/photos/cdm/54246114/sizes/o/in/photostream/ CONSULTING
Connection Between Offline & Mobile Online Life Sophistication Mobile Lifestyle Location Mobile Mobile Based TV Video Services Mobile Mobile IM Mobile Internet Email Games Java Coupons/ Mobile Billing MMS Applications Barcodes Content (PSMS) SMS & SMS to SMS SMS Info SMS Voting Direct SMS Win Email Advertising CONSULTING
Incentive Information Entertainment Utility Via Avin Narasimhan CONSULTING
INCENTIVE Incentive Information Entertainment Utility • Discounts • Contests • Virtual Goods • Mayorship, badges • Exclusivity CONSULTING
INFORMATION Incentive Information • Guides Entertainment Utility • News • Weather • Social Networks • Recording • Notes, Data Tracking, Photos, Video
ENTERTAINMENT Incentive Information • Music • Broadcast Entertainment Utility • Books & Textual Content • Games • Solo and Social • Social Networks • Entertainment News • Movie and performance schedules
UTILITY Incentive Information • Communication Entertainment Utility • Calendars • Reminders • Guides • Business & Personal Finance • Commerce • Data Recording
Incentive Information Entertainment Utility Via Avin Narasimhan
COMMERCE http://www.flickr.com/photos/thomashawk/21151707/ CONSULTING
Mobile Commerce Mobile Mobile Mobile Banking Shopping Brokerage Mobile Access to Mobile Travel Corporate Information & Internet Booking CONSULTING
http://www.flickr.com/photos/29487767@N02/3338900345/sizes/l/in/photostream/ CONSULTING
CONSULTING
http://www.flickr.com/photos/davidprior/125263215/sizes/z/in/photostream/ CONSULTING
http://www.flickr.com/photos/bayhaus/4354552944/sizes/l/in/photostream/ CONSULTING
PURCHASE METHODS • Online to Offline • Mobile Facilitated Commerce • Peer to Peer CONSULTING
Security http://www.flickr.com/photos/14838182@N00/3237164755/ CONSULTING
http://www.flickr.com/photos/sparktography/2485147794/sizes/l/in/photostream/ CONSULTING
lauren@curioconsulting.net http://www.curioconsulting.net twitter: @CurioConsulting http://www.flickr.com/photos/apach/2002140154/sizes/l/in/photostream/ CONSULTING

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The Truth About Smartphones