2. Connection
Between Offline &
Mobile Online Life
Sophistication Mobile
Lifestyle
Location
Mobile Mobile
Based
TV Video
Services
Mobile Mobile IM Mobile
Internet Email Games
Java Coupons/ Mobile
Billing MMS Applications Barcodes Content
(PSMS)
SMS & SMS to SMS
SMS Info SMS Voting Direct SMS
Win Email Advertising
CONSULTING
3. Mobile Commerce
Mobile Mobile Mobile
Banking Shopping Brokerage
Mobile Access to Mobile Travel
Corporate Information &
Internet Booking
CONSULTING
Maslow’s Hierarchy of Needs
Lasting trends touch a nerve. They counterbalance other movements that have gone too extreme. They satisfy deep rooted desires.
Mobile technology and user sophistication is at the point where we can start thinking not just about mobile technology, but about how that technology can change and serve our self actualization.
Mobile lifestyle technology is about communication, commerce, interpersonal connections, connectivity and security.
It is about having access to your online and offline life at all times.
Mobile commerce is a lifestyle trend that is currently coming into its own right now.
Online to offline
Mobile enabled commerce.
Visa is launching a test program for mobile enabled commerce in NYC this September. Giving certain people RFID tags for their phone which can be used at specified vendors equipped with RFID enabled readers.
Peer2peer mobile commerce apps
While this looks very promising, keep in mind that total US advertising spending is currently projected at $170 billion for this year.
But this is how internet advertising started - small investments that grew in double digit percentages year over year. We’re bound to see this same behavior in mobile advertising.