1. DESIGN + INNOVATION for
COMMUNITY + SOCIAL GOOD
Jade Tang
Prepared with care for
AUT University
Design and Innovation Paper
4 April 2014
2. “ Love what you do,
do what you love ”
– #LilLearning
Prepared with care for AUT University: Design & Innovation Paper | 4 April 2014
3. Prepared with care for Raeburn House - Leading Change Day | 17 August 20
Who’s in the room?
Jade Tang
Designer, Dreamer, Doer.
Under-grad + Post-grad at AUT
Co-founder and Director of Curative
Auckland Chapter Host of CreativeMornings
Prepared with care for AUT University: Design & Innovation Paper | 4 April 2014
4. Curative helps make the
world a little bit better ...
Prepared with care for AUT University: Design & Innovation Paper | 4 April 2014
5. Curative helps make the
world a little bit better ...
Prepared with care for AUT University: Design & Innovation Paper | 4 April 2014
8. Curative Case Studies
LIFEHACK
Learn how to utilise and co.design with your community
#LiveForTomorrow
Give people permission to be your community champions
Live Below The Line
Make sure your idea relates to and strengthens your social cause
Steer Clear
Prove people wrong; don’t tell me, show me when creating social change
CreativeMornings
Creativity has the power to connect the seemingly unconnected
Prepared with care for AUT University: Design & Innovation Paper | 4 April 2014
9. “ Life isn’t about finding yourself
Life’s about creating yourself ”
– George Bernard Shaw
LIFEHACK
Prepared with care for AUT University: Design & Innovation Paper | 4 April 2014
10. We’re assembling a crack
team of hipsters, hackers and
hustlers to help combat youth
mental health issues.
We call them
LIFEHACKERS.
http://lifehackhq.co/
LIFEHACK
Prepared with care for AUT University: Design & Innovation Paper | 4 April 2014
11. LIFEHACK
Little Learning:
“ Learn how to utilise and
co.design with your community ”
– Arm your community with key messages,
and then, set them free!
Prepared with care for AUT University: Design & Innovation Paper | 4 April 2014
12. Prepared with care for AUT University: Design & Innovation Paper | 4 April 2014
13. Live For Tomorrow is a project
for those that are struggling
with, care about, or are
affected by youth suicide,
depression, alcohol use, self-
harm and bullying.
http://livefortomorrow.co.nz/
#LiveForTomorrow
Prepared with care for AUT University: Design & Innovation Paper | 4 April 2014
14. #LiveForTomorrow
Little Learning:
“ Give people permission to be
your community champions ”
– Create engaging content with key influencers.
Prepared with care for AUT University: Design & Innovation Paper | 4 April 2014
15. “ Life isn’t about finding yourself
Life’s about creating yourself ”
– George Bernard Shaw
Prepared with care for AUT University: Design & Innovation Paper | 4 April 2014
16. Live Below the Line is an
annual anti-poverty campaign,
which challenges participants
to feed themselves on the
equivalent of the extreme
poverty line for five days.
http://livebelowtheline.com/nz
Live Below the Line
Prepared with care for AUT University: Design & Innovation Paper | 4 April 2014
17. Live Below the Line
Little Learning:
“ Make sure your idea
relates to and strengthens
your social cause ”
– All you need is a good idea, a great cause
and a whole lot of passion + persistence.
Prepared with care for AUT University: Design & Innovation Paper | 4 April 2014
18. Prepared with care for AUT University: Design & Innovation Paper | 4 April 2014
19. Steer Clear
Steer Clear aims to show
some of the ways that young
people put themselves and
their mates at risk when
they jump behind the wheel
blazed.
http://www.steerclear.co.nz/
Prepared with care for AUT University: Design & Innovation Paper | 4 April 2014
20. Steer Clear
Little Learning:
“ Don’t tell me,
Show me. ”
– Prove People Wrong
Prepared with care for AUT University: Design & Innovation Paper | 4 April 2014
22. CreativeMornings
CreativeMornings is a global monthly breakfast lecture series
http://www.creativemornings.com/
Prepared with care for AUT University: Design & Innovation Paper | 4 April 2014
23. CreativeMornings
Little Learning:
“ Creativity has the power
to connect the seemingly
unconnected ”
– Education, Inspiration, Caffeination.
Prepared with care for AUT University: Design & Innovation Paper | 4 April 2014
24. Why?
“ People don’t
buy what you do, they
buy why you do it ”
- Simon Sinek
Prepared with care for AUT University: Design & Innovation Paper | 4 April 2014
25. In Summary:
• Learn how to utilise and co.design with your community
• Give people permission to be your community champions
• Make sure your idea relates to, and strengthens your cause
• You don’t need a big budget, you just need a big idea
• Prove people wrong; don’t tell me, show me
• Creativity has the power to connect the seemingly unconnected
• People don’t buy what you do, they buy why you do it
And most importantly...
Prepared with care for AUT University: Design & Innovation Paper | 4 April 2014
26. “ Love what you do,
do what you love ”
– #LilLearning
also our wifi password
Prepared with care for AUT University: Design & Innovation Paper | 4 April 2014
