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Project	
  Inteliant	
  
An	
  intelligent	
  compliance	
  solu4on	
  for	
  
health	
  care	
  social	
  media	
  engagement	
  
Corey	
  Rawdon	
  
Project	
  Inteliant	
  
Built	
  on	
  the	
  force.com	
  pla>orm	
  the	
  solu4on	
  is	
  a	
  cloud	
  app	
  that	
  can	
  be	
  
u4lized	
  as	
  a	
  stand	
  alone	
  solu4on	
  or	
  integrated	
  with	
  a	
  customer’s	
  exis4ng	
  
Salesforce.com	
  instance	
  
Social	
  content	
  aggrega0on	
  and	
  cura0on	
  
Health	
  care	
  en44es	
  want,	
  need	
  to	
  par4cipate	
  in	
  social	
  conversa4ons;	
  
however,	
  the	
  barriers	
  to	
  entry	
  are	
  oHen	
  seen	
  as	
  too	
  large	
  to	
  overcome	
  
and	
  seem	
  at	
  odds	
  with	
  the	
  premise	
  of	
  social	
  media	
  engagement	
  
Intelligent	
  workflows	
  help	
  catalog	
  and	
  priori0ze	
  
Conversa4ons	
  happen	
  in	
  many	
  social	
  channels	
  at	
  once.	
  An	
  intelligent	
  
filtering	
  mechanism	
  is	
  necessary	
  to	
  separate	
  ac4onable	
  messages	
  from	
  
noise	
  and	
  help	
  priori4ze	
  for	
  response	
  
Perils	
  of	
  ill-­‐advised	
  social	
  media	
  responses	
  
The	
  health	
  care	
  industry	
  is	
  highly	
  regulated	
  and	
  monitored;	
  a	
  mishap	
  like	
  
these	
  would	
  be	
  detrimental	
  not	
  only	
  to	
  the	
  ini4a4ng	
  en4ty	
  but	
  to	
  the	
  
future	
  of	
  social	
  engagement	
  for	
  health	
  care	
  as	
  a	
  whole	
  
Systemic	
  valida0on	
  and	
  control	
  process	
  
Project	
  Inteliant	
  includes	
  standard	
  and	
  customizable	
  valida4on	
  rules	
  to	
  
help	
  ensure	
  that	
  only	
  proper	
  messaging	
  reaches	
  the	
  external	
  audience	
  
and	
  protects	
  against	
  off-­‐target	
  messaging	
  
Secondary	
  review	
  and	
  approval	
  process	
  
OHen4mes	
  a	
  secondary	
  review	
  of	
  the	
  messaging	
  is	
  needed.	
  Project	
  
Inteliant	
  queues	
  up	
  messages	
  for	
  review	
  and	
  keeps	
  a	
  detailed	
  audit	
  
history	
  for	
  each	
  social	
  messaging	
  request	
  
Engagement,	
  sen0ment	
  iden0fy	
  the	
  0me	
  to	
  respond	
  
Your	
  message	
  will	
  be	
  viewed	
  as	
  disrup4ve	
  or	
  ignored	
  completely	
  if	
  
delivered	
  at	
  the	
  wrong	
  4me	
  to	
  the	
  receiver.	
  Well-­‐4med	
  messages	
  
delivered	
  when	
  the	
  receiver	
  is	
  most	
  likely	
  engaged	
  will	
  be	
  well	
  received	
  
Everyone	
  can	
  curate	
  social	
  content	
  
With	
  Project	
  Inteliant	
  anyone	
  can	
  curate	
  content	
  for	
  the	
  social	
  web.	
  
Please	
  contact	
  Corey	
  Rawdon	
  for	
  more	
  informa4on	
  

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Project Inteliant (MediaForce) concept deck

  • 1. Project  Inteliant   An  intelligent  compliance  solu4on  for   health  care  social  media  engagement   Corey  Rawdon  
  • 2. Project  Inteliant   Built  on  the  force.com  pla>orm  the  solu4on  is  a  cloud  app  that  can  be   u4lized  as  a  stand  alone  solu4on  or  integrated  with  a  customer’s  exis4ng   Salesforce.com  instance  
  • 3. Social  content  aggrega0on  and  cura0on   Health  care  en44es  want,  need  to  par4cipate  in  social  conversa4ons;   however,  the  barriers  to  entry  are  oHen  seen  as  too  large  to  overcome   and  seem  at  odds  with  the  premise  of  social  media  engagement  
  • 4. Intelligent  workflows  help  catalog  and  priori0ze   Conversa4ons  happen  in  many  social  channels  at  once.  An  intelligent   filtering  mechanism  is  necessary  to  separate  ac4onable  messages  from   noise  and  help  priori4ze  for  response  
  • 5. Perils  of  ill-­‐advised  social  media  responses   The  health  care  industry  is  highly  regulated  and  monitored;  a  mishap  like   these  would  be  detrimental  not  only  to  the  ini4a4ng  en4ty  but  to  the   future  of  social  engagement  for  health  care  as  a  whole  
  • 6. Systemic  valida0on  and  control  process   Project  Inteliant  includes  standard  and  customizable  valida4on  rules  to   help  ensure  that  only  proper  messaging  reaches  the  external  audience   and  protects  against  off-­‐target  messaging  
  • 7. Secondary  review  and  approval  process   OHen4mes  a  secondary  review  of  the  messaging  is  needed.  Project   Inteliant  queues  up  messages  for  review  and  keeps  a  detailed  audit   history  for  each  social  messaging  request  
  • 8. Engagement,  sen0ment  iden0fy  the  0me  to  respond   Your  message  will  be  viewed  as  disrup4ve  or  ignored  completely  if   delivered  at  the  wrong  4me  to  the  receiver.  Well-­‐4med  messages   delivered  when  the  receiver  is  most  likely  engaged  will  be  well  received  
  • 9. Everyone  can  curate  social  content   With  Project  Inteliant  anyone  can  curate  content  for  the  social  web.   Please  contact  Corey  Rawdon  for  more  informa4on