Four significant facts uncovered by our third annual industry study, 2014 Content Marketing Tactics Planner.

1. c n e tm r e i g
o tn
a k tn
t c isp a n r
a tc l n e
F T R : Ma ae s fou fr 04
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n
P o l T cn l y
ep
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o
C n nMx
ot t i
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P O L : o rso s l
E P EWh ’ ep nie
s
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o m r tg rai tn hv
f ak i og n ao s ae
en
zi
a eeuv l d g o tn
n xctee i cn t
i an
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4%
3
5%
6
C n nM r tg
o t t ak i
e
en
S f ae
ot r
w
Oh r
t
e
M O c
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T C N L G : s w a?
E H O O YU e ht
7%
1
o m r tr
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e
ae l n g n
r p ni o
a n
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e
en
o m r true
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e
cn nm r tg
o t t ak i
e
en
sei tcn l y
p c ceh o g
fi
o
t m ng t i
o aa e h r
e
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ok w n d t tn
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C N E TWh t te i t x
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s
g
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ce
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0
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ak i
en
ol
s
2%
5
C rtd
ua
e
6%
5
Ce td
ra
e
B s i Cas rees
etn l Mak tr
-- s
:
Sre o ra t r hmx
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i
v
ee eg
o cn nfrh i rga s
fo t t t r o rm .
e o ep
C rts 04 o tnM r tg ats l n r
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ra b C rt I . o ems o e u e t rp s
e
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.
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l s poi a r uo t crtc
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ao