Webinar: Curata and Hubspot, How to Feed the Content Beast
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Rick Burnes of HubSpot & Pawan Deshpande of Curata address the problem of the always-hungry content beast and provide an in-depth look at how marketers can use content creation and content curation to keep their beasts happy and well fed. The presentation includes 10 tips to make content creation and content curation easier. For further tips and tricks on how to feed the beast, download the ebook "How to Feed the Content Beast (without getting eaten alive)" http://www.curata.com/resources/ebooks/how-to-feed-the-content-beast/
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Webinar: Curata and Hubspot, How to Feed the Content Beast
- 1. #AMACurata @GetCurata www.GetCurata.com 10 WAYS TO FEED YOUR CONTENT BEAST January 19th, 2012 Pawan Deshpande @GetCurata Rick Burnes @rickburnes feed me!
- 2. #AMACurata @GetCurata www.GetCurata.com OVERVIEW 1. The Problem: Hungry Beast • Why content? • How to produce enough? • What is enough? 2. The Solution: Well-fed Beasts • Content Creation • Content Curation • 10 Content Tips & Tricks
- 3. #AMACurata @GetCurata www.GetCurata.com 0 10 20 30 40 50 Multiple times a day Once a day Once a week Once a month We don't create content Webinar Live Poll Results: How often are you creating content?
- 12. #AMACurata @GetCurata www.GetCurata.com • Thought leadership • Brand awareness • Your own perspective • Support lead generation • Topic resource and authority BENEFITS OF CONTENT
- 14. #AMACurata @GetCurata www.GetCurata.com How do you produce enough? feed me!
- 15. #AMACurata @GetCurata www.GetCurata.com Difficult to feed the Beast I m hungry!
- 16. #AMACurata @GetCurata www.GetCurata.com 0 10 20 30 40 50 60 70 Time to do it Finding topics for original content Having staff to do it Measuring results Ways to share it Webinar Live Poll Results: What are some of the challenges you have when faced with creating content?
- 24. #AMACurata @GetCurata www.GetCurata.com Content Creation is hard ! ! but here are a few ways to make it easier.
- 26. #AMACurata @GetCurata www.GetCurata.com “A Content Curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” - Rohit Bhargava, Ogilvy CONTENT CURATION DEFINITION
- 27. #AMACurata @GetCurata www.GetCurata.com Share © Copyright HiveFire, Inc. 2012 CONTENT CURATION: HOW TO DO IT Find Organize Industry News Industry Blogs Topic Site Topic Email Newsletter Topic Social Media An Online B2B Marketing Process Industry Social Media
- 33. #AMACurata @GetCurata www.GetCurata.com “We doubled our traffic this quarter over last.” “We have e-newsletter open rates of 20-25% and more than doubled newsletter subscriptions in only 4 months!” “I’ve tried to do this [have a curated site] before, and the cost would have been astronomical – even just the interface would be $5,000 - $10,000; it would probably require a full-time staff member working on it, and we spend maybe 20 minutes to an hour a week working on it.”
- 34. #AMACurata @GetCurata www.GetCurata.com 10 CONTENT TIPS & TRICKS I’m full!
- 35. #AMACurata @GetCurata www.GetCurata.com G G I’m SO blogging this. Photo: patrick gage on Flickr #1 Get into the content mindset
- 37. #AMACurata @GetCurata www.GetCurata.com G G Photo: Wikipedia #3 Don’t try to be Hemingway Instead, try to be useful.
- 38. #AMACurata @GetCurata www.GetCurata.com #4 Conduct a poll or survey
- 39. #AMACurata @GetCurata www.GetCurata.com #5 Don’t make one person carry the load
- 40. #AMACurata @GetCurata www.GetCurata.com Top Bloggers -- August Kipp – 46,945 Views Pamela – 32,074 Views Mike – 22,764 Views Kara – 19,758 Views Maggie – 19,234 Views
- 43. #AMACurata @GetCurata www.GetCurata.com #7 Re-use your best old content.
- 48. #AMACurata @GetCurata www.GetCurata.com Free Content Creation Kit Includes 3 Ebooks http://bit.ly/hubspot-curata
- 49. #AMACurata @GetCurata www.GetCurata.com Check out these Content Curation Download at: www.GetCurata.com 5 Simple Steps to Becoming a Content Curation Rockstar !in only 19 minutes a day The Open and Shut Case for Content Curation ebooks from